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What should I study to become a sales manager?

By Zippia Team - Nov. 15, 2022

You should study business administration to become a sales manager. A sales manager should have a degree in business administration, with a concentration in marketing or management. They should also have several years of experience working in sales.

Sales managers are responsible for:

  • Developing and implementing sales strategies

  • Overseeing the sales team

  • Meeting sales goals

They need to be able to understand complex financial data and have excellent communication skills. It is also important to be able to motivate and lead a team of salespeople.

If you're interested in becoming a sales manager, you can potentially reach your goal within a few years. Below are the steps you will need to take to make your dream of a career in sales management a reality.

A bachelor's degree will provide you with the business understanding and leadership skills you'll need for a sales management career. Students should consider majoring in business management, sales, or marketing administration.

Examples of useful courses are:

  • Business management

  • Marketing

  • Communications

  • Business law

  • Statistics

  • Economics

If you want to stay competitive in the job market, then going back to school and getting your MBA might be something to look into. An MBA will help you move up the corporate ladder if your goal is to work in upper-level sales management.

If you want to increase your sales skills while earning an MBA, consider taking certification courses. Some institutions provide certification or training programs, and a few organizations offer these specifically for salespeople.

What should I study to become a sales manager?

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