What skill is the most important while working in advertising?

While there's no one important skill when working in advertising, communication and creativity skills are a must. Creativity, mixed with a healthy amount of know-how, allows advertisers to create new, innovative and compelling ads. While communication allows advertisers to explain those ideas to bosses, co-workers, and most importantly: the consumers.

Overall, there are many skills that go into a good advertiser, and which skills are most important can depend on the type of advertising as well.