This question is about email subject line statistics.

What subject lines get the most opens?

By Zippia Team - Dec. 7, 2022

Personalized subject lines and subject lines that include numbers receive the most opens. For example, personalized subject lines increase the average open rate by 50%, while including numbers in a subject line increase open rates by an average of 57%.

Other effective subject lines that increase open rates include:

Urgent subject lines (22%)
First names in subject lines (29%)
"Video" in subject lines (7-13%)
"Free" in subject lines (10%)

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