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This question is about careers.
What to put on the back of a business card.
You should put something simple, but attention-getting on the back of a business card. Ideas for this include things like scan codes, coupons, or social media handles.
Putting something like a QR code on the back of the business card keeps it simple, but allows the customer to scan it on their own time. The code can take them to a site, be a coupon, or more. Another option is to actually make the card a coupon; it would require the customer to interact with your business again. They are motivated by the discount, or item offered on the back of the card.
Social media handles are often found on the back of business cards. These are the @ links for places like Facebook, Instagram, and more. Putting these on the back of the card keeps you from making the front too busy and overwhelming. If you don't have all of these things, simply put your logo or a marketing picture on the back of a card to give it life, but keep it simple.
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