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This question is about what a product engineer does and product engineer.
The difference between a developer and a product engineer is related to the scope of the project. A developer covers every step of the product creation process from start to completion (including the engineering stage). While a product engineer usually gets involved after the marketing research has been performed.
For a product engineer, their clients usually already have an idea in mind already and at least have a general sense of what their customers want in a product. It's the product engineer's responsibility to determine the best course of action to design, prototype, test, and manufacture that product so it reaches customers and does what's expected of it.
At the end of the day, to design an effective product, you need team members who can consider marketability and other big picture factors and engineers who understand the practical considerations involved.
Product engineering and product development work in tandem to create marketable products that are as functional and cost-effective as they are engaging to customers.

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