Which country uses Amazon the most?

The United States has the largest Amazon user base. There are 148.6 million Amazon Prime members in the U.S. as of 2022, or roughly 74.3% of global Amazon Prime members.

Amazon is also popular with U.S. households, as 76.6 million have Amazon Prime memberships. Today, nearly 67% of all U.S. households have an Amazon Prime membership, which is a 27% increase from 2018, when 60.1 million American families had Prime memberships.