This question is about jewelry industry statistics.

Who buys the most jewelry?

By Zippia Team - Feb. 14, 2022

People between 45 and 54 who live in large cities and make at least $200,000 a year buy the most jewelry.

This was true in 2020, as this demographic usually holds advanced degrees and managerial and professional jobs, which meant they were less financially affected by the COVID-19 pandemic than others.

In 2019, millennials between the ages of 25 and 34 were the top jewelry buyers, but their spending in this area dropped off in 2020 due to postponed weddings, canceled social events, and lost incomes.

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