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This question is about largest sparkling water brands.
Who is the target market for sparkling water?
The target market for sparkling water is consumers under 35 years of age. In the past 5 years, sparkling water sales have increased by 42%, with most of that increase being driven by Millennials. Gen Z is also expected to be a large market for sparkling water, which is why companies try to appeal to a young audience.
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