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This question is about Fanatics.
Who owns Fanatics?
Michael G. Rubin owns Fanatics. He is the owner and CEO of the online sports merchandising retailer.
In 2011, Rubin acquired Fanatics from its founders, brothers Alan and Mitchell Trager. Originally, Fanatics was a Florida-based sports retailer that had an e-commerce presence across college and professional teams, until Rubin bought it and merged Fanatics with his apparel and logistics company, Global Sports Incorporated (GSI).
A year later, Rubin sold GSI to eBay for $2.4 billion and bought back the sports e-commerce business. This included online stores for all North American sports leagues and also hundreds of teams and colleges. Rubin kept the name Fanatics Inc., going forward with the new company.
In 2012, Fanatics raised $150 million from Andreessen Horowitz and Insight Venture Partners to acquire its Florida-based competitor, Dreams, Inc., for $158 million and $25 million in debt. This change added the brands FansEdge and Mounted Memories, then rebranded to Fanatics Authentic division.
In 2020, Fanatics was valued at $6.2 billion.
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