"Why Apple?" interview question

To answer the question "Why Apple?" in an interview, use this guide:

Why is Apple asking me this

Candidates tend to think this question is somewhat useless and perfunctory. However, this couldn't be farther from the truth. Hiring managers at Apple use this question to determine if you are a good fit for the role.

It also gives them a chance to find out if your ambitions, personality, and motivations align with Apple's company culture. It helps hiring managers determine how long you want to remain in the role.

Here's a breakdown of what this question is referring to:

• Your career objectives

• Professional priorities and preferences

• How well the job fits your plans

• Your level of interest and excitement for the role

• What your motivations are behind seeking the position

• The amount of knowledge you have about Apple as a company, the tech industry in general, and the specific role

How to answer

While you should attempt to include everything that is listed above in your answer, a simpler approach is to answer in two parts.

First, talk about what Apple means to you. Maybe you have an anecdote about how it affects your life or has positively affected your worldview. The overall goal here is to properly communicate your passion for Apple.

Second, detail your qualifications and competencies for the role.

Lastly, attempt to include a personal story in your answer

You should answer in the form of a narrative that tells a story about how you relate to Apple and its values.

Use personal anecdotes from your career history to develop a compelling story. Reveal what has led you to this point. It can be beneficial to highlight critical moments from Apple's history and talk about how they affected or influenced you at that time.

Try not to be too long-winded with this answer, but giving your interviewer a glimpse of your journey can help you stand out as a candidate.