This question is about small business website statistics.

Why does a small business need a website?

By Zippia Team - Feb. 14, 2022

Small businesses need a website because website traffic can increase online and offline purchases. For instance, at least 78% of location-based mobile searches result in an offline purchase. On top of that, 54% of Americans use their mobile phones to shop online, a large portion of the market.

Overall, websites are necessary to increase the discoverability of your small business and spread the word when you receive positive feedback from customers.

Why does a small business need a website?

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