Why is branding important?

Branding is important because good branding brings in and retains more customers more easily. Bad branding, on the other hand, leaves consumers confused at best and disappointed or frustrated at worst.

Customers are often more likely to choose a company with good branding that they trust than a company they've never heard of or have had a bad experience with. This results in higher customer retainment rates, which is great for an organization's bottom line.