Marketing Manager jobs at Anytime Fitness - 2187 jobs
Senior Marketing Strategy Lead (Hybrid)
Health Care Service Corporation 4.1
Chicago, IL jobs
A leading health services organization in Chicago is seeking a Principal Marketing Strategy Consultant to drive strategic alignment and execution within the marketing team. The role involves working closely with various marketing stakeholders to ensure that initiatives are well-defined and aligned. Candidates should have extensive experience in strategy development and project management, alongside strong analytical and communication skills. This position offers competitive compensation and opportunities for professional growth in a fast-paced environment.
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$95k-129k yearly est. 5d ago
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Growth Marketing Manager: Paid & Organic Growth
General Medicine 3.7
San Francisco, CA jobs
A healthcare company based in San Francisco is seeking an experienced paid marketingmanager. The ideal candidate will have 4-6 years of experience managing paid social campaigns and a performance marketing mindset. Responsibilities include planning and executing campaigns on platforms like Meta and TikTok, collaborating with creative teams, and overseeing influencer programs. Strong analytical skills and creativity are essential for this role.
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$96k-146k yearly est. 4d ago
Growth Marketing Manager, Paid & Organic
General Medicine 3.7
San Francisco, CA jobs
We're seeking an experienced and data-driven paid marketingmanager to join our growing marketing organization. This role is ideal for someone who is both a creative and strategic thinker and thrives in startup environments. The right candidate brings a strong performance marketing mindset and a history of managing paid social programs that deliver measurable returns. Ideally, this individual has previous experience executing a brand's organic social, paid social and influencer marketing efforts.
Reporting to the Head of Marketing, you'll manage all social planning, developing the social content calendar. You'll shape the strategy, execution, and optimization of paid campaigns as well as direct our organic social strategy. This position will require close collaboration with creative teams to craft compelling stories and bring the General Medicine brand to life across social media. Although the initial focus will be on paid social, this role will expand to support media activities in other channels.
Responsibilities
Strategically plan, execute, and scale paid social campaigns across platforms such as Meta and TikTok, managing budgets to grow reach and engagement efficiently
Monitor campaign performance daily, weekly, and monthly, adjusting strategies to maximize efficiency and profitability. Develop and present performance reports with actionable insights and recommendations.
Collaborate with creative partners to ideate and produce engaging ad assets that drive brand awareness and engagement. Ability to think outside of the box to develop innovative ways to reach potential consumers through social media.
Maintain a strong understanding of cultural and social media trends, including how brands are converting and engaging users through social channels. Stay up to date on changes to key platforms or algorithms.
Design and manage testing roadmaps, launch schedules, and optimization timelines for new campaigns and product launches.
Guide the development of the social content calendar and manage the brand's paid and owned content factory, including organic social, paid social and paid influencer marketing
Oversee the end-to-end execution of influencer campaigns, including strategy, sourcing, contracting, briefing and finalizing content
Over time, support the expansion of our media activities into new channels
Qualifications
You have 4-6 years of hands‑on experience in paid marketing for a brand, agency, or startup - with direct responsibility for paid social programs, and a strong grounding in organic and influencer marketing as well.
You bring a performance marketing mindset: comfortable with budgeting, A/B testing, audience segmentation, conversion tracking and optimization.
You are both creative and analytical: you craft compelling stories and assets, and you translate data into insights and recommendations to improve performance.
You are highly organized and a strong project manager: you manage multiple campaigns and calendars simultaneously and keep things moving in a fast‑paced environment.
You are entrepreneurial, proactive, and hands‑on: you roll up your sleeves, operate both independently and collaboratively, and thrive in a startup‑like setting.
You stay current on social media trends, new platform features, algorithm changes, cultural/social behaviors, and influencer ecosystems - and you leverage that knowledge to keep your brand ahead.
You have experience managing influencer relationships and programs (either in-house or via agency/partners) and understand how influencer + creator content complements paid and organic campaigns.
Excellent communication skills (written and verbal) and comfort presenting to senior stakeholders.
(Nice‑to‑have) You have experience in healthcare, telehealth, or HIPAA‑regulated environments and understand the nuances of communicating in clinical contexts.
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We're seeking a strategic, analytical, and deeply customer-centric Growth MarketingManager to own retention and lifecycle marketing at General Medicine. This role is perfect for someone who loves turning data into personalized, automated experiences that keep customers engaged, informed, and coming back. You'll architect our lifecycle programs from the ground up-email, SMS, in-app messaging, retargeting, funnel optimization, and more.
Reporting to the Head of Marketing, you'll be responsible for building the end-to-end lifecycle strategy, including all the buzzwords: onboarding, nurture, ongoing engagement, winback, product education, and retention. You'll partner closely with product, clinical, and the rest of the marketing team to ensure every touchpoint is cohesive, compliant, and delivering meaningful patient value.
This role requires an operational thinker who can zoom out to design a strategy and zoom in to build and analyze flows themselves. You'll help define the customer journey and be accountable for improving conversion rates, activation metrics, retention, and long-term LTV.
Responsibilities
Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue.
Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience.
Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows.
Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights.
Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative.
Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations.
Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable.
Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards.
Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand.
Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies.
Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints.
Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication.
Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly.
Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV.
Qualifications
You have 4-6 years of hands‑on lifecycle or CRM experience at a high‑growth startup, consumer health brand, and/or ecommerce business.
You have deep expertise in email/SMS strategy, journey design, segmentation, and flow optimization-and a track record of improving activation and retention.
You are super analytical, comfortable with funnel analysis, cohort tracking, retention metrics, A/B testing, and turning data into clear recommendations.
You've worked closely with product teams and understand event tracking, triggers, and experimentation frameworks.
You're a strong copywriter with exceptional instincts for clarity, empathy, and brand voice-especially when communicating complex or clinical concepts.
You're an organized project manager, able to juggle multiple flows, campaigns, and stakeholders without losing momentum.
You're entrepreneurial and proactive, energized by building from scratch and creating order in fast‑moving, early‑stage environments.
You're familiar with CRM and analytics tools (Iterable, Mixpanel, etc.).
(Nice‑to‑have) You have experience in healthcare, telehealth, or HIPAA‑regulated environments and understand the nuances of communicating in clinical contexts.
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$96k-146k yearly est. 4d ago
Growth Marketing Manager
Solv Health 4.1
San Francisco, CA jobs
Being sick or injured is painful. Getting better shouldn't be.
Most industries have been transformed by new technology. Healthcare is still waiting - and you can help change that.
Our mission is simple but ambitious: make healthcare accessible, transparent, and effortless for all. We put the consumer at the center, move fast and partner with forward-thinking providers to deliver software that makes care better, faster, and more human. This is work with real-world stakes - and you can help lead the way.
The Solv Marketing & Strategy team is the glue between our product and our go-to-market results. We operate with startup speed to drive revenue and make Solv a must-use product for the convenient care industry. We're looking for a growth-oriented marketer to drive expansion and acquisition across our B2B provider customer base.
As a core part of our GTM team, you'll be responsible for identifying and capturing expansion opportunities. You will analyze our provider data to uncover cross-sell and upsell opportunities, work closely with Sales and Success to convert insights into revenue, and orchestrate strategies that drive adoption and expansion.
The ideal candidate combines analytical rigor with creative execution-someone who can dig into customer segments, build targeted strategies, and execute end-to-end to drive measurable growth. This role will directly influence GTM strategy, and success will be measured by pipeline contribution, expansion revenue, adoption of cross-sell products, and marketing-sourced opportunities.
Key Responsibilities
Analyze our provider TAM to identify high-value expansion opportunities and build targeted go-to-market strategies for different segments
Partner with Sales, Success, and Product teams to develop and execute initiatives that drive cross-sell, upsell, and new customer acquisition
Design and lead customer marketing programs that deepen adoption, drive product stickiness, and expand wallet share across provider accounts
Own the end-to-end execution of revenue-driving initiatives, from customer segmentation and messaging to multi-channel plays (ABM, lifecycle, digital, and events) and performance tracking
Collaborate with our Product Marketing lead to adapt core messaging and positioning for different customer segments and use cases
Leverage customer insights, market research, and sales intelligence (Gong, Salesforce) to continuously refine targeting and messaging strategies
Shape Solv's GTM approach by developing repeatable frameworks for segmentation, campaign design, and measurement that align Marketing, Sales, and Success
Leverage AI and automation not just for efficiency, but to predict churn risk, surface upsell opportunities, and dynamically personalize engagement at scale
You'll be great for this role if you...
Have 6+ years of experience in growth marketing, revenue operations & strategy, management consulting, product marketing, or related roles in B2B SaaS
Are data-driven and analytical, comfortable working in Salesforce, Google Sheets, Gong, Perplexity, ChatGPT, Glean, and other AI tools to uncover insights and build strategies
Have experience in healthcare technology or provider software (understanding clinical workflows, practice operations, and healthcare terminology)
Move at startup speed-able to independently drive projects from strategy through execution without waiting for perfect alignment
Are revenue-obsessed and wear multiple hats (strategy, segmentation, enablement, execution) to get results
Are motivated by measurable impact - you thrive on improving conversion rates, influencing pipeline metrics, and surpassing revenue targets
Default to AI and automation to work more efficiently and scale your impact
Are comfortable with ambiguity, proactive in clearing your own path, and motivated by seeing your work directly impact company revenue
Nice to Have
Experience with payments, RCM (revenue cycle management), or AI-native products in healthcare
Previous experience at a growth-stage B2B SaaS company in healthcare
Track record of exceeding revenue targets through creative, data-driven strategies
Location
We have a beautiful office in the heart of San Francisco where we collaborate in-person two days per week. This is a hybrid role for somebody located in the SF Bay Area.
Salary is based on location and experience.
Solv offers robust benefits including:
401k
Monthly Wellness Reimbursement
Flexible Time Off
Many More!
The pay range for this role is:
135,000 - 180,000 USD per year (Hybrid (San Francisco, California, US))
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$99k-154k yearly est. 2d ago
VP, NSCLC Marketing - Launch Leader in Precision Oncology
Revolution Medicines 4.6
Redwood City, CA jobs
A clinical-stage oncology company is seeking a VP of Marketing based in Redwood City, CA. This role involves leading the marketing team for KRAS programs and developing effective marketing strategies. The ideal candidate will have over 20 years of experience in the biotechnology field, exceptional leadership capabilities, and a strong track record in executing marketing strategies. This position offers opportunities for collaboration across various teams and requires outstanding communication skills.
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$160k-239k yearly est. 5d ago
Associate Director, Marketing
Gilead Sciences, Inc. 4.5
Santa Monica, CA jobs
We're here for one reason and one reason only - to cure cancer. Every moment is dedicated to developing treatments and every action moves us one step closer to our goal. We've made incredible scientific breakthroughs and our pioneering personalized CAR‑T cell therapies have changed the paradigm, but we're not finished yet.
Join Kite and help shape where our business and medical science goes next. You'll play a key role in the development of new cancer therapies and in creating an environment where every employee feels included, developed and empowered to fulfil their aspirations.
Job Description
We are seeking a highly motivated individual to join us as the Associate Director of Marketing focused on the LBCL indication. The Associate Director will play an important role in developing HCP promotion, cultivating an integrated LBCL strategy, and implementing a cross‑functional tactical plan to support and grow Yescarta's LBCL indication. This person will report to the head of LBCL within Kite's US Commercial Department.
Key Responsibilities of the Associate Director of Marketing - Yescarta include:
Develop and optimize brand strategies and marketing tactics using market research and analytics, ensuring accurate փmeasurement of promotional tactics.
Oversee the development and execution of annual brand plans, including long‑term strategic imperatives and short‑term tactical priorities. Champion cross‑functional alignment and ensure seamless execution across key stakeholders.
Develop and deliver differentiated brand and marketing concepts and materials, aligning with the brand's purpose, target customer needs, and industry trends.
Collaborate with the Promotional Review Committee (PRC) to create compliant and effective promotional tactics and ensure their effective implementation.
Formulate, develop, and implement strategic plans while escalating market challenges and barriers to leadership, proposing appropriate solutions.
Exhibit a “roll up your sleeves” attitude, demonstrating the ability to follow through on projects within tight timelines.
Adapt and thrive in an ambiguous, transformational environment.
Demonstrate leadership excellence in project management, effectively managing multiple projects and priorities, including agency collaboration and budget management.
Travel domestically up to 50%.
Basic Qualifications
Advanced degree (PharmD, PhD, or equivalent) with 5+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR
Master's Degree知 2+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR
Bachelor's degree with 10+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR
Associate Degree and 12+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing OR
High Schoolandaş Diploma/GED and 14+ years of relevant experience in strategy consulting, pharmaceutical marketing, or biotechnology marketing.
Preferred Qualifications
MBA or other advanced business degree.
8+ years of pharmaceutical or biotechnology experience.
Experience in marketing research and / or pharmaceutical sales.
Prior hematology / oncology or cell therapy experience, with in‑depth knowledge and experience in franchise‑specific market preferred.
Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions.
Demonstrated excellence in project management and effectively managing multiple projects / priorities.
Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials.
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices.
Compensation & Benefits
The salary range for this position is: $177,905.00 心 $230,230.00. Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligibleеспублик for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit: ******************************************************************
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
Equal Employment Opportunity
Kite Pharma is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual yenye orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non‑job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.
In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the влияет-era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
Location & Remote Work
Job Level: Associate Director
Remote Type: Onsite Required
Job Type: Full‑time
Location: Santa Monica, CA
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$177.9k-230.2k yearly 2d ago
Director, Event Marketing Management
Dana-Farber Cancer Institute 4.6
Boston, MA jobs
The Director of Event Marketing and Management at Dana-Farber Cancer Institute is responsible for designing and executing impactful events that enhance the Institute's reputation and support workforce retention, recruitment, and engagement. Reporting to the Senior Director of Social Media, the role involves strategic planning and seamless execution of signature events that align with Dana-Farber's Culture Advantage and vision during ramp up and including launch of the Future Cancer Hospital. By collaborating with internal teams, senior leadership, and external partners, the Director ensures events are engaging, mission-driven, and aligned with organizational goals. This position demands strong leadership, project management, and communication skills to deliver high-quality events that position Dana-Farber as a leading cancer care provider and employer of choice.
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physicians/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.
Responsibilities
Strategic Event Planning and Execution: Develop and implement a comprehensive events plan that aligns with Dana-Farber's strategic objectives and advances the Institute's reputation and supports workforce retention, recruitment, and engagement during ramp up and including launch of the Future Cancer Hospital. Manage all aspects of event planning, including venue selection, catering, transportation, event promotion, and logistics. Oversee the setup, execution, and breakdown of events, ensuring all details are handled with precision and professionalism.
Stakeholder Engagement and Collaboration: Build and maintain strong relationships with internal stakeholders, including senior leadership, the Board of Trustees, and the Department of Philanthropy. Work closely with internal teams and external vendors to ensure events are executed flawlessly and align with Dana-Farber's mission and values. Represent the event marketing and management function on committees and workgroups, providing strategic input and ensuring alignment with organizational goals.
Budget and Vendor Management: Create and manage budgets for each event, ensuring expenditures stay within allocated amounts. Negotiate contracts with vendors and service providers to maximize efficiency and minimize costs. Oversee relationships with external vendors, including event production companies, designers, and other partners, ensuring high-quality deliverables.
Communications and Content Development: Develop messaging platforms, talking points, and promotional materials for events, tailored to diverse audiences such as staff, patients, donors, and external partners during ramp up and including launch of the Future Cancer Hospital. Oversee the creation of event-related content, including brochures, invitations, digital ads, videos, and social media posts. Ensure all communications reflect Dana-Farber's values, achievements, and vision for the future.
Monitoring and Continuous Improvement: Monitor event activities to ensure the satisfaction of attendees and alignment with organizational goals. Develop event feedback surveys and conduct post-event evaluations to identify areas for improvement and enhance future events. Handle any event-related issues or crises that may arise, ensuring swift and effective resolution.
Maximizing Impact and Engagement: Design events that foster meaningful engagement with internal and external audiences, including faculty, staff, patients, donors, and the community. Measure event success through feedback, engagement metrics, and alignment with organizational objectives. Continuously explore innovative approaches to enhance the impact and reach of events.
Knowledge, Skills and Abilities
Project Management and Event Production Expertise: Demonstrated ability to manage complex projects from inception to completion, ensuring all aspects of event planning and execution are delivered on time, within budget, and aligned with strategic goals. Strong familiarity with print, digital, and video production processes, enabling seamless integration of multimedia elements into event marketing and communications.
Organizational and Problem-Solving Skills: Exceptional organizational abilities, decision-making aptitude, and problem-solving skills to effectively manage multiple priorities in a fast-paced environment.
Communication Excellence: Outstanding verbal and written communication skills, with the ability to craft compelling messaging tailored to diverse audiences and stakeholders.
Client and Stakeholder Collaboration: Strong client and customer service orientation, with the ability to build and maintain collaborative relationships across internal teams, senior leadership, and external partners.
Attention to Detail: Meticulous attention to detail to ensure the flawless execution of events and the delivery of high-quality materials and experiences.
Strategic and Creative Thinking: A strategic and creative mindset, with a passion for designing impactful experiences that align with organizational objectives and inspire engagement.
Independent and Team-Oriented Work Style: Demonstrated ability to work independently while also thriving in a consensus-driven team setting, fostering collaboration and shared success.
Minimum Job Qualifications
Bachelor's Degree in Marketing, Communications, Project Management or Related Field required.
Master's Degree in Marketing, Communications, Project Management or Related Field preferred.
10 years of experience in Marketing, Communications, or related field required.
Experience working in a healthcare, scientific research institution or agency experience preferred.
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.
EEO Poster | Pay Transparency Statement
The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate's relevant experience, skills and qualifications. For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).
$157,600.00 - $174,900.00
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$157.6k-174.9k yearly 3d ago
Global GI Cancers Marketing Leader - Launch & Growth
Scorpion Therapeutics 4.3
Boston, MA jobs
A multinational pharmaceutical company is seeking a Head of GI Cancers to lead the global marketing strategy for oncology. This role requires collaboration with a cross-functional team to develop and execute the GI asset strategy, maximizing portfolio value and ensuring launch readiness. Candidates need a Bachelor's degree and at least 10 years of experience in the pharmaceutical sector, with proven leadership skills and oncology expertise. This position is based in Boston, MA, offering competitive compensation and opportunities for professional development.
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$95k-130k yearly est. 4d ago
Associate Director, Marketing Sciences - Hybrid Data Leader
Gilead Sciences, Inc. 4.5
Foster City, CA jobs
A leading biotechnology company is seeking an Associate Director of Marketing Sciences to enhance predictive analytics within its commercial operations. This pivotal role involves driving innovative data-science initiatives, collaborating across teams, and fostering a culture of measurement. With responsibility for leading end-to-end projects and developing insightful products, the ideal candidate will possess strong expertise in machine learning and data analysis, along with effective leadership and communication skills. This position is hybrid based in California or New Jersey.
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$116k-155k yearly est. 3d ago
Clinical Marketing Associate Director (Provider Channel) #4424
Grail 4.2
Menlo Park, CA jobs
Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.
We are a healthcare company, pioneering new technologies to advance early cancer detection. We have built a multi-disciplinary organization of scientists, engineers, and physicians and we are using the power of next-generation sequencing (NGS), population-scale clinical studies, and state-of-the-art computer science and data science to overcome one of medicine's greatest challenges.
GRAIL is headquartered in Menlo Park, California, with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies.
For more information, please visit grail.com.
GRAIL is seeking an Associate Director, Clinical Marketing for the Provider Channel. The Associate Director, Clinical Marketing will be responsible for developing and executing clinical marketing content and programs for healthcare providers (HCPs). This role will be instrumental in positioning the Galleri multi-cancer early detection (MCED) test as the leader in MCED testing and in driving the broad adoption of the Galleri test with clinicians. This role will own the clinically focused HCP marketing strategy for Galleri, leading conference portfolio planning, clinical content development, KOL/peer-to-peer programs, and partnership with Medical Affairs/MSLs. This role will work closely with colleagues in Marketing, Field Sales, Medical Affairs, Commercial, and other groups, as well as with external agencies and contractors. Additionally, this role will establish and maintain relationships with physicians and Key Opinion Leaders.
This is a hybrid role and requires you to be onsite at least 2 days a week in Menlo Park, CA.
Responsibilities
Establish and maintain expertise in relevant clinical data for the Galleri test; translate evidence into clear, balanced claims and messaging frameworks.
Serve as a primary marketing liaison to the field medical team (MSLs) to align education priorities, publication pull-through, and KOL engagement.
Own end-to-end medical conference strategy for marketing: annual portfolio plan, booth and symposia strategy, satellite events, abstracts/posters support with Medical Affairs, and pre/during/post-conference campaigns.
Support the development of commercial KOL strategy to drive demand; map priority KOLs, manage speaker program in partnership with Med Affairs, advisory boards, and testimonials/case studies.
Lead vendors and manage SOWs, timelines, and budget.
Drive measurement and optimization of marketing programs; share insights for continual improvement.
Preferred Qualifications
Bachelor's degree required; advanced degree strongly preferred (MS, MPH, PhD, PharmD, or MBA with strong scientific acumen).
10+ years total experience with 5+ years in HCP/clinical marketing or Medical Affairs roles within diagnostics, biotech, or medtech; oncology or primary care experience a plus.
Demonstrated leadership of national congress portfolios, KOL/peer-to-peer programs, and clinical content development in a regulated environment.
Deep familiarity with MLR processes and claims governance; experience with vendor management.
Exceptional cross-functional leadership, communication, and stakeholder management.
Proficiency with content management, CRM systems (e.g., Veeva PromoMats, Salesforce) and analytics tools (e.g., Tableau); webinar platforms.
Expected full time annual base pay scale for this position is $164K-$217K. Actual base pay will consider skills, experience and location.
Based on the role, colleagues may be eligible to participate in an annual bonus plan tied to company and individual performance, or an incentive plan. We also offer a long-term incentive plan to align company and colleague success over time.
In addition, GRAIL offers a progressive benefit package, including flexible time-off, a 401k with a company match, and alongside our medical, dental, vision plans, carefully selected mindfulness offerings.
GRAIL is an Equal Employment Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. GRAIL maintains a drug-free workplace.
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A healthcare technology company is seeking a Senior Product MarketingManager to drive market differentiation and growth. This role involves executing go-to-market strategies, enhancing product messaging, and enabling sales teams for optimal performance. The ideal candidate has over 8 years in product marketing, especially within healthcare or B2B SaaS. A strong narrative and cross-functional collaboration with teams is essential. Compensation ranges from $144,000 to $175,000 annually, reflecting experience and qualifications.
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$144k-175k yearly 3d ago
Head of GI Cancers, Global Marketing, Oncology Business Unit
Scorpion Therapeutics 4.3
Boston, MA jobs
Head of GI Cancers, Global Marketing, Oncology Business Unit. Based in Boston, MA, this role leads the global GI oncology asset strategy within Takeda Oncology, reporting to the VP, Head of Global Marketing. You will collaborate with a cross-functional, global team to drive an asset in the GI cancer space, shape the GI Disease Area Strategy and Brand Plan, and lead a high-performing team to deliver launch readiness, lifecycle management, and revenue growth.
Responsibilities
Shape and influence global asset strategy through deep collaboration with R&D and Global Product Leaders, driving the development of the Clinical Development Program (CDP) and other critical asset components.
Partner with senior leadership across functions, including the Global Product Team, to accelerate asset development and deliver on KPI's and revenue targets.
Lead execution of the global asset strategy, ensuring commercial launch readiness and alignment with Takeda Oncology's overarching business objectives.
Drive development of the GI Disease Area Strategy and Brand Plan, including branding elements, financial planning, forecasting, and life cycle management to maximize portfolio value.
Inspire and lead a high-performing team of Global Brand and CDx Leads, fostering strategic excellence and flawless execution to achieve brand success and competitive differentiation.
Set the strategic commercial direction for the GI oncology asset, driving portfolio optimization through validated growth opportunities, Life Cycle Management (LCM), and prioritized initiatives.
Own enterprise-level launch readiness, ensuring governance alignment and flawless execution of pre-launch and launch activities.
Lead insight-driven decision-making, converting market intelligence into a compelling brand narrative; leverage analytics to validate opportunities, optimize marketing mix, and maximize ROI on brand investments.
Shape managedmarkets strategy to secure long-term brand value, partnering across internal and external stakeholders to deliver pricing, access, and reimbursement solutions.
Drive LCM strategy to expand indications and sustain competitive advantage, proactively anticipating market dynamics and orchestrating cross-functional execution to maximize asset value.
Qualifications
Required: Bachelor's degree with 10+ years of progressive pharmaceutical experience in marketing or strategy, including exposure to both U.S. and ex-U.S. markets.
Required: Proven oncology expertise, including in new product planning, and successful launch execution.
Required: Deep oncology knowledge, market dynamics, brand/franchise management, and effective HCP engagement strategies.
Required: 3-5+ years of leadership experience, with a track record of managing and developing high-performing teams.
Required: Demonstrated P&L ownership and strong financial acumen, including forecasting and resource allocation.
Required: Extensive experience in marketing strategy and execution, with the ability to communicate vision and influence internal stakeholders and external agencies.
Required: Strong collaboration skills, partnering effectively across countries, functions, and senior leadership to drive asset development and revenue growth.
Required: Proven ability to manage complexity and lead through change, demonstrating learning agility and adaptability.
Required: Strategic decision-making capability, balancing business, financial, and risk considerations to deliver optimal outcomes.
Required: Influential leadership, including situations without direct authority, to align stakeholders and drive results.
Preferred: MBA and/or PhD
Preferred: Experience in GI Cancers
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$128k-192k yearly est. 4d ago
Associate Director, Digital Marketing - Rare Disease
Rezolute 3.7
Redwood City, CA jobs
A biotechnology company is seeking an Associate Director Marketing in California to develop digital marketing strategies aimed at patients and physicians in the rare disease community. The role requires a Bachelor's degree in marketing and over 5 years of relevant experience, particularly in the biotech or pharmaceutical sectors. A competitive salary range of $175,000 to $190,000 is offered, along with a rich benefits package and performance bonuses.
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$175k-190k yearly 5d ago
Associate Director Digital Marketing
Rezolute 3.7
Redwood City, CA jobs
Rezolute is a late-stage rare disease company focused on significantly improving outcomes for individuals with hypoglycemia caused by hyperinsulinism (HI). Our antibody therapy, RZ358 (ersodetug), is designed to treat all forms of HI and has shown substantial benefit in clinical trials and real-world use for the treatment of congenital hyperinsulinism (cHI) and tumor hyperinsulinism (tumor HI).
The Associate Director Marketing will report to the Sr Director of Marketing and will be responsible for developing and implementing digital marketing strategies engaging patients and physicians. They will work cross functionally to ensure optimal marketing campaigns are developed and implemented. Will monitor and be current with rare disease industry trends and regulatory guidelines.
Key Responsibilities
Develop and implement innovative marketing strategies specifically aimed at identifying and engaging patients and physicians in the congenital hyperinsulinism community.
Lead the creation and execution of targeted marketing campaigns across various digital channels (e.g., social media, email, SEO, PPC) to drive patient and physician awareness and engagement.
Analyze and report on campaign performance, using data-driven insights to optimize future marketing efforts.
Collaborate with cross-functional teams, including clinical, regulatory, and commercial teams, to ensure cohesive and compliant marketing efforts.
Stay updated on industry trends, emerging technologies, and regulatory guidelines to keep Rezolute Bio at the forefront of digital marketing in the rare disease space.
Required Qualifications
Bachelor's degree in marketing, Business, or a related field.
5+ years of experience in marketing, or a related role in the biotech or pharmaceutical industry.
Proven experience in digital marketing in the rare disease space.
Demonstrated success in developing and executing innovative digital strategies to identify and engage both patients and physicians.
Experience with marketing automation tools and CRM systems.
Strong understanding of SEO, PPC, social media, email marketing, and analytics.
Excellent communication and leadership skills.
Ability to think strategically and creatively.
Willingness to travel up to ~20%.
Preferred Skills
Master's degree in marketing or a related field.
Knowledge of web design and development.
Certification in Google Analytics, AdWords, or similar.
Familiarity with regulatory requirements and compliance in healthcare marketing.
Salary Range
Salary Range: Rezolute (RZLT) currently anticipates the base salary for the Associate Director Marketing could range from $175,000 to $190,000 and will depend, in part, on the successful candidate's geographical location and their qualifications for the role, including education and experience. This position will also be eligible for an annual performance bonus in accordance with the terms of the applicable plan (depending, in part, on company and individual performance and at the Company's discretion on an individual basis). The compensation described above is subject to change and could be higher or lower than the range described based on current market survey data and the qualifications, education, experience and geographical location of the selected candidate. Rezolute offers competitive compensation, stock options, and a rich benefits package.
Benefits
Qualifying employees are eligible to participate in benefit programs such as:
Health Insurance (Medical / Dental / Vision)
Disability, Life & Long-Term Care Insurance
Holiday Pay
Tracking Free Vacation Program
401(k) Plan Match
Educational Assistance Benefit
Fitness Center Reimbursement
We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state, or local protected class.
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$175k-190k yearly 5d ago
Associate Director, Marketing
Revolution Medicines 4.6
Redwood City, CA jobs
Opportunity
Revolution Medicines is a clinical‑stage precision oncology company focused on developing novel targeted therapies to inhibit frontier targets in RAS‑addicted cancers. The company's R&D pipeline comprises RAS(ON) Inhibitors designed to suppress diverse oncogenic variants of RAS proteins, and RAS Companion Inhibitors for use in combination treatment strategies. As a new member of the Revolution Medicines team, you will join other outstanding Revolutionaries in a tireless commitment to patients with cancers harboring mutations in the RAS signaling pathway.
Key Responsibilities
Operate as an ambassador of the company, establishing the organization as a trusted member of the healthcare community to all relevant stakeholders.
Lead the development of effective strategic and promotional plans, shape launch strategy to align with full brand and portfolio strategy.
Leverage deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders, to inform the brand strategic approach that drives customer behavior change and market performance.
Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments and across multiple channels.
Lead critical cross‑functional workstreams to support launch readiness and success.
Leverage insights to inform stakeholder segmentation, channel mix, and targeting of customer segments.
Ensure tactical execution is aligned to brand/launch strategies and stakeholder insights.
Maintain deep knowledge of disease state, competitive, and market dynamics, informing potential pivots in strategic and executional approach as needed.
Partner with internal stakeholders to develop and deliver impactful customer‑facing content.
Partner with Analytics & Insights to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.
Ensure management of agency of record relationships, workflow, and budgets.
Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.
Deliver marketing operating expenses within budget.
Travel as needed to home office and external meetings and conferences.
Required Skills, Experience and Education
Bachelor's degree required with at least 10 years of progressive commercial experience in a biotechnology and/or pharmaceutical company including strategic marketing and omnichannel marketing.
Strong leadership skills, with the ability to work well cross‑functionally and influence across an organization at all levels.
Proven track record of developing and executing effective marketing initiatives.
Demonstrated analytical and problem‑solving skills, leading to the development of innovative marketing initiatives.
Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.
Strong interpersonal skills, with demonstrated ability to lead and influence cross‑functional partners.
Exceptional communication skills, including excellent written and verbal communication skills; possesses a professional, proactive demeanor.
Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patients.
Ability to represent Revolution Medicines well externally.
Preferred Skills
MBA
Launch and customer‑facing experience
Experience with targeted oncology products
Experience in a smaller, rapidly growing company (#LI‑Hybrid #LI‑SS2)
Base Pay and Benefits
The base pay salary range for this full‑time position for candidates working onsite at our headquarters in Redwood City, CA is listed below. The range displayed on each job posting is intended to be the base pay salary range for an individual working onsite in Redwood City and will be adjusted for the local market a candidate is based in. Our base pay salary ranges are determined by role, level, and location. Individual base pay salary is determined by multiple factors, including job‑related skills, experience, market dynamics, and relevant education or training.
Please note that base pay salary range is one part of the overall total rewards program at RevMed, which includes competitive cash compensation, robust equity awards, strong benefits, and significant learning and development opportunities.
Equal Opportunity Employer
Revolution Medicines is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital status, medical condition, and veteran status.
Privacy Statement
Revolution Medicines takes protection and security of personal data very seriously and respects your right to privacy while using our website and when contacting us by e‑mail or phone. We will only collect, process and use any personal data that you provide to us in accordance with our CCPA Notice and Privacy Policy. For additional information, please contact privacy@revmed.com.
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$88k-138k yearly est. 3d ago
Associate Director, Marketing Sciences
Gilead Sciences, Inc. 4.5
Foster City, CA jobs
Employment type: Commercial/Sales Operations Regular
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID‑19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People leaders are the cornerstone to the employee experience at Gilead. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations.
Job Description
As an Associate Director, Data Science, you will proactively bring innovative data‑science techniques and insights to business to drive and support strategic business decisions. You will stand up the capability of integrated HCP, patient journey and predictive sciences at scale for the commercial market. The person will work closely with integrated insights, commercial ops, patient engagement and omni‑channel analytics leads. Hands‑on functional expertise, highly collaborative mindset and leadership skillsets are required.
This role will report to Sr. Director, Marketing Sciences and is office‑based/hybrid located in either Foster City, CA or Parsippany, NJ.
Responsibilities
Be a partner in driving the industrialization of predictive sciences to help understand the patient journey and trigger robustly for markets.
Understand Gilead's commercial business objectives, develop and deploy scalable data‑science products and insights to influence decisions in marketing, sales, medical and other functions.
Lead data‑science projects end to end: convert unstructured business questions into data‑science solutions, give guidance to offshore teams, be a hands‑on leader who knows how to code and debug, and communicate with stakeholders.
Foster a culture of measurement and impact and incorporate feedback to continuously improve data‑science models.
Bring thought leadership and thorough understanding of statistics, primarily predictive algorithms & methodologies, to construct robust propensity models for impactful commercial use.
Create data‑science products that can be refreshed, reproduced and replicated.
Work with other Data Scientists and Analysts to define retraining schedule and measure propensity models for impact.
Partner with global teams to cross‑pollinate ideas and replicate successful models from other countries and vice versa.
Communicate complex backend concepts in an abstracted, stakeholder‑friendly manner.
Competencies
Results orientation. Thrive in a fast‑paced, high‑growth environment; meet and exceed goals under adverse circumstances; take ownership and make decisions to move forward. Define objectives and priorities, establish milestones and handle derailments with contingency plans.
Team leadership. Build, develop and motivate a team: hire, coach and mentor direct reports. Leverage diversity of thought to achieve high results, build an inclusive culture, and plan for succession.
Strategic orientation. Articulate evolving business priorities, identify market opportunities, adapt short‑term plans and execute segmented strategies to win business across diverse customers. Deliver measurable commercial impact.
Collaboration and influence. Influence without ownership, demonstrate competence, confidence and accessibility. Listen to stakeholders, use fact‑based persuasion, maintain integrity, and shape dialogue across the organization.
Basic Qualifications
Bachelor's Degree and Ten Years' Experience, Master's Degree and Eight Years' Experience or PhD and Five Years' Experience.
Strong working knowledge of machine learning algorithms, including regression, clustering, neural networks, Bayesian models, RNN, CNN, tree‑based algorithms (RF, XGB, LightGBM), SMOTE, etc.
Experience building, implementing and using AI‑based solutions with proven business impact.
Strong leadership, able to manage initiatives from start to finish.
Effective written and verbal communication skills.
Preferred Experience
Experience implementing, optimizing and using AI‑based solutions to establish proven business impact.
Experience working with standard pharma and consumer data types and sources such as patient claims, Xponent, Plantrak, sales, activity.
Expertise in commonly used pharma datasets such as IQVIA, Symphony, Komodo claims, Optum, Definitive Health, Health Verity, EMR/HER.
Expertise in Python and commonly used data‑science libraries such as numpy, pandas, scikit‑learn, seaborn, networkx, etc.
Understanding of cloud‑based technologies and tools such as Databricks, S3, etc.
Demonstrated product mindset and familiarity with product‑management principles.
Strong team player who is inclusive, objective, cross‑functional and solution‑oriented.
Understanding of emerging data‑science capabilities and application in pharma/health‑care.
Thorough understanding of datasets, including strengths, limitations, capture rate, projections and acceptable error ranges across therapeutic spaces.
People Leader Accountabilities
Create Inclusion - model diverse teams and embed diversity value in team management.
Develop Talent - coach employees, provide feedback and insights for growth.
Empower Teams - align goals with organizational objectives, remove barriers and connect to broader ecosystem.
The salary range for this position is:
Bay Area: $195,670.00 - $253,220.00.
Other US Locations: $177,905.00 - $230,230.00.
Gilead considers a variety of factors when determining base compensation, including experience, qualifications and geographic location. This position may also be eligible for discretionary annual bonus, stock‑based long‑term incentives, paid time off and benefits package. Benefits include company‑sponsored medical, dental, vision and life insurance plans*.
For additional benefits information, visit: Gilead Benefits.
Equal Employment Opportunity
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information, gender identity and expression, veteran status or other prohibited grounds. Reasonable accommodations for protected individuals are available upon request.
Job Requisition ID: R0049316
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Associate Director, HCP Marketing - Market Expansion Job Description
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
As part of Gilead's efforts to expand HIV prevention, the Associate Director, HCP Marketing - Market Expansion will help execute a newly designed strategy to engage non-traditional and under-engaged health care professionals (HCPs) in HIV prevention. You will assist in translating insights into actionable tactics, support campaign development and collaborate cross-functionally to expand PrEP prescribing among new HCPs who do not currently write HIV prevention.
This is an excellent opportunity for a results-oriented marketer with experience in HCP engagement and resource development. The ideal candidate is detail-oriented, collaborative, and motivated to contribute to a mission-driven market expansion effort.
This position is ONSITE at our Foster City, CA campus (Tuesday - Thursday). Full time remote is not available.
Key Responsibilities:
Support development of branded and unbranded materials tailored for HCPs who do not currently prescribe HIV prevention.
Assist in gathering and synthesizing market and behavioral insights to inform the development of marketing tactics and campaign materials.
Lead project management activities to keep activities on track, monitor metrics, ensure timely delivery and alignment with strategic goals.
Contribute digital marketing expertise to campaigns across web, email, social and other digital channels.
Manage agency workflows, timelines, and quality assurance.
Serve as a liaison to field teams for resource feedback and pull-through support.
Coordinate with Sales, Training, Medical, Legal, and Access teams to ensure aligned cross-functional execution.
Navigate the MLR review process.
Develop and refine messaging and content tailored for diverse treatment settings, including but not limited to Urgent Care, primary care, OB/GYN, emergency rooms, effectively supporting HCPs' awareness and initiation of Prep.
Drive the implementation and ongoing optimization of strategies tailored to priority regional markets, ensuring measurable impact.
20%-40% travel within the US.
Basic Qualifications:
High School Degree and Fourteen Years' Experience
Associate's degree and Twelve Years Experience
Bachelor's Degree and Ten Years' Experience
Masters' Degree and Eight Years' Experience
PhD and Two Years' Experience
Preferred Qualifications:
Experience supporting campaigns where health topics may be secondary to the visit agenda
Familiarity with developing resources that help HCPs initiate personal, often avoided conversations
Ability to translate insights into tools that de-stigmatize and normalize prevention discussions
Comfortable enabling field teams to support sensitive dialogue with credibility
Can navigate sensitive health topics with professionalism and cultural awareness
The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
For additional benefits information, visit:
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* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex , age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please apply via the Internal Career Opportunities portal in Workday.
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Job Requisition ID R0048038
Full Time/Part Time Full-Time
Job Level Associate Director
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$195.7k-253.2k yearly 5d ago
Senior Product Marketing Manager
Virta Health Corp 4.5
San Francisco, CA jobs
Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren't working-over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top‑tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.
Virta is looking for a Senior Product MarketingManager to lead go-to-market efforts across our commercial business. At Virta, the B2B Product Marketing team drives market differentiation and growth through positioning, pricing, packaging, value-stories, partnership models, sales motions, new and expanded products and more. Product marketers get their “hands dirty,” sitting alongside our field-facing teams to ensure we maximize growth in a highly competitive and dynamic healthcare market. This role will require a go-getter product marketer with energy who thrives on storytelling, can seamlessly translate our product innovations into compelling narratives, and is excited for the opportunity to lead cross-functional initiatives tied to revenue and B2B growth.
Responsibilities
Sales Enablement: Lead training and enablement for commercial teams including sales, client success, and marketing including live enablement and ongoing knowledge management programs.
Messaging & Positioning: Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials.
Lead GTM Initiatives: Including pricing, packaging, and performance guarantee updates and further our savings and ROI story in the market.
Product GTM: Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout.
Revenue Enablement: Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention.
Subject Matter Expertise: Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results.
90 Day Plan
Within your first 90 days at Virta, we expect you will do the following:
Immerse yourself in Virta's products, services, and go-to-market strategy
Build relationships with key internal partners including sales, customer success, marketing, product, clinical, product operations and more
Learn while doing by creating new sales facing GTM materials
Start supporting a few key B2B initiatives including commercial enablement, implement new sales tools, and B2B Messaging refresh.
Must-Haves
8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C marketsManagement consulting background welcome
Proven expertise in go-to-market strategies, product positioning, and messaging
Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
Experience supporting sales enablement and creating effective go-to-market collateral
Values-driven culture
Virta's company values drive our culture, so you'll do well if:
You put people first and take care of yourself, your peers, and our patients equally
You have a strong sense of ownership and take initiative while empowering others to do the same
You prioritize positive impact over busy work
You have no ego and understand that everyone has something to bring to the table regardless of experience
You appreciate transparency and promote trust and empowerment through open access of information
You are evidence-based and prioritize data and science over seniority or dogma
You take risks and rapidly iterate
Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!
Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $144,000-$175,000/year. Information about Virta's benefits is on our Careers page at: ************************************
As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.
As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.
Clinical roles: We currently do not hire in the following states: AK, HI, RI
Corporate roles: We currently do not hire in the following states AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.
#LI-remote
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$144k-175k yearly 3d ago
Lifecycle Marketing Associate
Stride Health, Inc. 4.3
San Francisco, CA jobs
Stride enables independent workers to reap the benefits of their independence. We simplify the challenges of being self‑employed by helping workers handle the complexities of insurance, finances, and taxes - in one convenient platform. Since 2014, we have helped over 3.7 million workers save an estimated $5.4 billion on their taxes and monthly health insurance premiums. Stride partners with leading companies like Uber, Amazon, DoorDash, and Instacart to provide independent workers with access to our benefits platform. The company is backed by $96 million in capital from Venrock, New Enterprise Associates, Fidelity's F‑Prime Capital Partners, Mastercard, Allstate and King River.
The Role
Lifecycle Marketing Associate
Cash compensation range: $85,000 - 102,000 USD annually + equity.
We're hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride's mission to make benefits accessible and affordable for all. If you're a dynamic, detail‑oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You'll lead lifecycle programs across email, in‑app notifications, content cards, push notifications, and SMS-guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high‑impact campaigns that drive results.
Responsibilities
Campaign Planning, Execution, and QA - plan, execute, and QA lifecycle campaigns from start to finish.
Develop campaign, audience, and testing strategies aligned with company goals and KPIs.
Set up, QA, and manage lifecycle campaigns, automated triggers, and transactional communications across email, push, in‑app messages, and SMS.
Update and maintain a high volume of unique content cards in Stride's native app.
Update email HTML and templates to meet campaign requirements and copy structure.
Build, manage, and update the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
Design & Content Development - partner with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.
Develop copy and subject lines that align with brand voice.
Create thorough copy briefs with clear guidelines for copywriters, then manage the copy development, review, and approval process.
Campaign Analysis, Reporting, and Optimization - track, analyze, and summarize campaign performance metrics, including open, click, and unsubscribe rates.
Analyze A/B tests, define learnings, and make recommendations for optimization.
Report on campaign performance and insights across the organization.
Compliance - adhere to privacy, internal, and industry guidelines for all communication channels; ensure compliance with CAN‑SPAM, TCPA, and HIPAA regulations.
Documentation - manage the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.
Qualifications
3+ years of hands‑on Braze experience, building both campaigns and canvases using email, in‑app notifications, SMS, push notifications, content cards, and multi‑channel campaigns.
Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization.
Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters.
Experience using Braze's Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel.
Confidence using Braze's User Lookup functionality to assess user journeys and support the Customer Experience team.
Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail.
Proficiency with Google Sheets, Docs, and Slides.
Familiarity with project or task management tools (e.g., Asana).
Basic graphic design skills (e.g., Canva).
Basic content management system experience (e.g., Squarespace).
Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
Experience in startup, e‑commerce, and/or insurance environments preferred, but not required.
Interview Focus
An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.
A strong test‑and‑learn mindset-comfortable proposing experiments, running A/B tests, and iterating based on results.
Able to meet deadlines under pressure while remaining flexible, organized, and committed to high‑quality work.
A self‑starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.
Compensation & Benefits
Stride's Compensation Philosophy utilizes a National Payscale, designed to fairly and equitably pay employees based on performance, impact, and geographic market data. Cash compensation above is the total salary; employees also receive stock options. Compensation ranges are competitive, equitable, and growth‑oriented. We offer a comprehensive benefits package-check our benefits page for details.
Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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