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Appareo company history timeline

2003

In the years since Barry Batcheller founded Appareo in 2003, we’ve remained committed to pushing not only ourselves, but the boundaries of what was previously thought possible to stay at the forefront of emerging technologies.

Although Charney had been running the business for several years, the first American Apparel store wasn’t opened until 2003.

2004

But the most important transaction was the 2004 purchase of Vans for $396 million.

2005

Charney didn’t wait long to take his business overseas to Europe either, and by 2005, there were more than 65 stores across North American and Europe.

2007

In 2007, VF sold its big intimate apparel business for $350 million to, of all people, Warren Buffett and his Berkshire Hathaway.

2009

Rather than expanding even further and turning over profits in the millions, American Apparel stopped making a profit in 2009 and the business began to struggle.

2010

Dov Charney admitted in 2010 that there were several stores which should never have been opened around the world, while the press believed the expansion of new stores to be far too quick.

However, Jenna Sauers came forward in 2010 to claim that the models were professionals merely trying to make a little bit of extra cash from American Apparel.

2011

2011 saw the acquisition of the prominent Timberland brand, moving VF more heavily into footwear and solidifying the company’s position in the outdoor apparel business.

Appareo was #159 overall and the #1 fastest growing engineering company in the country 2011

2012

Flying Magazine – Editors’ Choice award for the first-generation Stratus ADS-B receiver 2012

2014

American Society of Agricultural and Biological Engineers – AE50 Award for CDS-John Blue’s liquid blockage monitor 2014

2015

January 2015 saw Dov Charney replaced by Paula Schneider as the new CEO, who began to change advertising campaigns drastically.

American Society of Agricultural and Biological Engineers – AE50 Award for Seed Hawk’s iCon wireless control system 2015

After failing to make a profit for six years, the company filed for bankruptcy in America in 2015.

2017

VF purchased the well-known Dickies workwear brand in 2017.

American Society of Agricultural and Biological Engineers – AE50 Award for the Gateway 300 advanced computing platform 2017

2019

In 2019, in its biggest transaction yet, VF spun off its jeans businesses (but not Dickies) as a new, public company, Kontoor Brands.

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Founded
2003
Company founded
Headquarters
Fargo, ND
Company headquarter
Founders
Karl Heinz Mertins
Company founders
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Appareo history FAQs

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Appareo may also be known as or be related to Appareo, Appareo Systems, Appareo Systems LLC and Appareo Systems, LLC.