Appconomy Leadership

Joe is the COO of Appconomy and leads global market operations for Appconomy, including Marketing, Sales, Business Development and related Support functions. Immediately prior to Appconomy, Joe served as a key executive responsible for international business development for Starbucks for more than a decade. Mr. Canterbury had been with Starbucks since 2000, with his most recent position being Vice President of International Business Development. In that role, he was responsible for executing key strategic Retail and Consumer Product Goods projects for Starbucks in China, India, Brazil, and across Europe. He spent his first six years driving the international expansion strategy and entry into numerous new markets & channels across Asia, Europe and Latin America and then moved in 2007 to Amsterdam, where he was responsible for all new businesses and markets in EMEA (Europe, Middle East ∓ Africa). This was followed by a stint running Starbucks Germany before returning to a global role in Seattle. Before joining Starbucks, Mr. Canterbury held various management positions with Daimler based in Germany and Singapore. While in Singapore, he drove M&A & Partnering strategy and projects across Asia. He received a Masters in International Business from Johannes Kepler University in Linz, Austria and his MBA from Texas A&M University’s Mays School of Business.