Apple Cash Marketing Manager
Partner marketing manager job at Apple
At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. The Apple Wallet, Payments, and Commerce team is growing and adding innovative new features to our products. We're looking for an Apple Cash Marketing Manager to work on customer engagement marketing, focused on new and tenured customer engagement communications and programs across key performance channels.
You will have the chance to craft and lead marketing programs from concept through delivery, partnering cross-functionally with a diverse team of individuals across product, data science, analytics, creative, digital marketing, and business development. You have a deep passion and understanding for our brand, our vision and objectives, and the customer experience. You have deep knowledge about the peer-to-peer payments industry and are passionate about crafting innovative marketing programs to educate customers on the benefits of Apple Cash to keep them engaged on the product throughout their lifecycle. You will be working in a highly-energized environment with some of the most inspiring, creative, and diverse individuals in the industry. We're growing rapidly and encourage you to apply for this phenomenal opportunity today.
Experience developing and implementing impactful engagement marketing initiatives in direct to consumer channels including email and in-product. Experience navigating complex organizations and demonstrated success in developing marketing programs with multiple collaborators. Willing to roll up your sleeves and tackle whatever task is necessary.
5+ years of experience managing integrated campaigns within a marketing function. Excellent written and verbal communication skills Demonstrated success working cross-functionally with partners Savvy at tackling sophisticated issues and providing creative solutions while collaborating across multiple teams. Effective at building and cultivating interpersonal relationships. Self-starter with strong organizational behaviors to manage complex projects effectively Strong attention to detail and ability to deliver projects, priorities, schedules, and deliverables. Flexible and versatile in nature, able to tackle challenges while maintaining an optimistic attitude. B.A. or B.S. degree
Marketing Automation Manager
Menlo Park, CA jobs
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual will be responsible for analyzing, optimizing, and executing our digital marketing channel and customer journeys to improve effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology. We are seeking an analytically-driven marketer with demonstrated communication skills and business acumen. The Marketing Automation Manager will be committed to performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in digital marketing and marketing automation, you will shape our global approach and the scaled impact of our channels used to launch, optimize, and scale cross-channel customer journeys.
Minimum Qualifications
* Expertise in leveraging multiple digital marketing channels (web, email, chat, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
* Experience using Salesforce Marketing Cloud or other marketing automation platforms to manage multiple marketing channels and deliver customer journeys
* Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights
* Experience working with marketers to plan and deliver channel strategy for marketing campaigns
* Experience working cross functionally with marketing, data science, and engineering teams to plan and deliver channel strategy
* 5+ years of marketing automation, digital marketing, performance marketing or growth marketing experience with track record of improving marketing impact
* Bachelor's Degree or equivalent work experience in digital marketing
Preferred Qualifications
* Salesforce Marketing Cloud Certification
* Familiarity with Salesforce Data Cloud
* Familiarity with Salesforce Agentforce
* Experience with lead generation
* Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases and requirements
* Analytical skills to design experiments and draw insights from data
* Project management experience leading and managing multiple projects at the same time
Responsibilities
* Drive demonstrative results by delivering channel and customer journey strategies that leverage the latest in cross-channel marketing, agentic AI, and marketing automation with Salesforce Marketing Cloud
* Develop and drive strategy with marketing teams on automation and best practices to launch successful customer journeys, including lead generation and product adoption campaigns
* Develop learning agendas to optimize the effectiveness of our digital marketing channels across the funnel and customer journey, through A/B testing, causal experimentation, and opportunity analyses
* Work cross functionally with marketing, data science, and engineering to identify, drive and accomplish both short and long term marketing automation and channel effectiveness goals
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Lifecycle Marketing Manager, Reality Labs
Menlo Park, CA jobs
Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as AI glasses and VR devices. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will crafting user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.
Minimum Qualifications
* 8+ years experience in CRM working across strategy, implementation and ongoing optimization
* Experience building customer acquisition and retention programs across multiple channels
* Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
* Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
* Proven track record using data and experimentation to improve customer experience and deliver business outcomes
* Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
* Can lead initiatives at both a strategic and execution level
Preferred Qualifications
* E-commerce and retail experience, preferably in consumer electronics
* Experience working for a developing or emerging brand with multiple products
Responsibilities
* Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
* Develop campaign strategies that support product launches and on-going business needs
* Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
* Contribute to the overall integrated marketing strategy for the launch of Meta products
* Optimize campaign performance through data insights and provide performance readouts to leadership
* Manage content strategy, calendar and targeting alignment across channels
* Test and optimize program elements to continuously improve performance
* Effectively partner with cross-functional teams to support and enhance our lifecycle programs
* Test and scale new marketing surfaces and technology that support businesses growth
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Marketing Automation Manager
San Francisco, CA jobs
The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual will be responsible for analyzing, optimizing, and executing our digital marketing channel and customer journeys to improve effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology. We are seeking an analytically-driven marketer with demonstrated communication skills and business acumen. The Marketing Automation Manager will be committed to performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in digital marketing and marketing automation, you will shape our global approach and the scaled impact of our channels used to launch, optimize, and scale cross-channel customer journeys.
Minimum Qualifications
* Expertise in leveraging multiple digital marketing channels (web, email, chat, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
* Experience using Salesforce Marketing Cloud or other marketing automation platforms to manage multiple marketing channels and deliver customer journeys
* Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights
* Experience working with marketers to plan and deliver channel strategy for marketing campaigns
* Experience working cross functionally with marketing, data science, and engineering teams to plan and deliver channel strategy
* 5+ years of marketing automation, digital marketing, performance marketing or growth marketing experience with track record of improving marketing impact
* Bachelor's Degree or equivalent work experience in digital marketing
Preferred Qualifications
* Salesforce Marketing Cloud Certification
* Familiarity with Salesforce Data Cloud
* Familiarity with Salesforce Agentforce
* Experience with lead generation
* Experience working directly with Marketing, Product, Engineering and Operations teams to provide business cases and requirements
* Analytical skills to design experiments and draw insights from data
* Project management experience leading and managing multiple projects at the same time
Responsibilities
* Drive demonstrative results by delivering channel and customer journey strategies that leverage the latest in cross-channel marketing, agentic AI, and marketing automation with Salesforce Marketing Cloud
* Develop and drive strategy with marketing teams on automation and best practices to launch successful customer journeys, including lead generation and product adoption campaigns
* Develop learning agendas to optimize the effectiveness of our digital marketing channels across the funnel and customer journey, through A/B testing, causal experimentation, and opportunity analyses
* Work cross functionally with marketing, data science, and engineering to identify, drive and accomplish both short and long term marketing automation and channel effectiveness goals
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Growth Marketing Manager
San Francisco, CA jobs
This individual will be responsible for developing programs that drive business outcomes for Meta's largest and most advanced Advertisers. They will manage the planning, strategy and execution of scaled campaigns across email, in-platform and media channels, driving results for our largest advertisers. They will develop campaigns varying from personalized individual recommendations, all the way up to large-multi client campaigns/events/trainings, and support workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.
Minimum Qualifications
* 7+ years professional experience in marketing in a digital advertising or growth marketing focused role
* Demonstrated expertise in paid social advertising, specifically Meta's advertising suite, and email marketing channels
* Experience to communicate complex, strategic concepts within digital advertising clearly and concisely
* Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools
* Experience creating effective campaigns and presentations
* Experience to form effective partnerships with cross-functional teams
* Bachelor's degree
Preferred Qualifications
* Experience training or mentoring others on digital strategy
* Experience contributing at strategic, operational and tactical levels
* Experience with Tableau, SQL, or other data and analytics tools
* Experience with A/B testing and lift based measurement
Responsibilities
* Manage scaled campaign strategy across email and on-platform channels for our large advertiser audience
* Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scaled campaigns, workshops and enablement materials that improve client results and drive revenue
* Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities
* Assess, plan and drive forward marketing technology projects that create efficient and optimized processes, and ensure we effectively reach key advertisers
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
In-App Marketing Manager - Facebook
San Francisco, CA jobs
We're building out an In-App Content Team to bring the Facebook brand to life within the app, sharing helpful tips, the latest product features, and key brand messages with Facebook users. We seek an experienced and accomplished In-App Marketing Manager to join the team. This person will craft content strategies that elevate the Facebook brand and the app's latest features, developing best-in-class editorial programs that drive brand preference and app engagement, aligned to business and brand goals. Our ideal candidate will have experience leading in-app marketing efforts, or a background in creating stellar content for audiences at scale with a keen eye for optimization and leveraging metrics to sharpen our program over time. They should excel at creating and maintaining cross-functional partnerships, and running content efforts for a high-profile brand within the consumer tech industry.
Minimum Qualifications
* 7+ years of experience and proven success building scaled content for global consumer brands or entities in brand marketing at a tech or media company. Prior in-app editorial experience is a big plus
* Experience building editorial programs and content franchises from the ground up, demonstrating resourcefulness and rallying behind a shared vision
* Experience with creative strategy and copywriting, inspiring creative teams and agencies
* Experience working in a fast-paced, environment, thriving amidst ambiguity while ensuring executional ability
* Impact-oriented and experienced tracking performance, reporting on results, implementing optimizations and introducing new innovative approaches as needed
* A keen understanding of consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Strong collaboration and communication skills, with experience influencing cross-functional teams
Preferred Qualifications
* Deep understanding and enthusiasm for Facebook as a brand and product
* BA/BS degree in marketing, journalism, or related field
* Global experience working on brand content across a number of markets
Responsibilities
* Owns and drives the content strategy for one or more scaled editorial programs within Facebook - building on and sharpening the vision for the space
* Drives the end-to-end content production cycle for their in-app program/s, from aligning topics to briefing, content creation with internal and external partners, managing stakeholder reviews, through leading flawless launches
* Leads reporting of content marketing initiatives to determine content effectiveness, owning outcomes and driving optimizations
* Bridges the gap between our in-app editorial efforts and go-to-market prioritization and brand narrative exercises, ensuring our editorial calendar always maps back to priority business and brand needs
* Partners closely with cross-functional partners across product and brand marketing, in-house and external creative agencies, consumer insights, marketing decision science, communications, and more
* Surfaces best in class global content, trends and conversations to push our approach forward
* Experience flexing between strategic and tactical/execution responsibilities as needed, and serves as a representative of our In-App Content Team to the broader Facebook and Marketing orgs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
SMB Lifecycle Marketing Manager
San Francisco, CA jobs
SMB Lifecycle Marketing contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a Lifecycle Marketer to support the testing and scaling of new guidances and solutions for business customers globally. Successful candidates have experience building growth programs via digital channels at a dynamic company. They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
Minimum Qualifications
* Bachelor's Degree in Business, Marketing or Analytical discipline
* 5+ years of experience in marketing or equivalent
* 3+ lifecycle marketing experience
* Proven experience in digital marketing and/or demand gen for sales
* Experience with data querying languages (for example, SQL)
* Experience with marketing automation platforms and tools
* Experience marketing to B2B audiences
* Experience with A/B Testing and lift measurement
* Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Responsibilities
* Design and execute lifecycle marketing programs that drive customer engagement and growth for SMBs across Meta's platforms
* Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
* Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
* Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
* Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
* Improve our digital funnel across target audiences, all the way from discovery through to conversion
* Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
* Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations
* Design and implement test plans to understand drivers of conversion and product adoption
* Leverage data, research, and experimentation to inform strategy, optimize campaigns, and identify new opportunities for growth
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Lifecycle Marketing Manager, Reality Labs
Burlingame, CA jobs
Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as AI glasses and VR devices. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are looking for a skilled Lifecycle Marketing Manager to join our team. This role is highly strategic, cross functional and analytical. In this role, you will crafting user journeys across multiple channels including email, push, and in-app notification channels. This role will be responsible for building multi channel programs with lifecycle automation, segmentation, and experimentation at the center. This role will work with a matrixed and highly interdisciplinary team with access to cutting edge technology, resources, and testing tools.
Minimum Qualifications
* 8+ years experience in CRM working across strategy, implementation and ongoing optimization
* Experience building customer acquisition and retention programs across multiple channels
* Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
* Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
* Proven track record using data and experimentation to improve customer experience and deliver business outcomes
* Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
* Can lead initiatives at both a strategic and execution level
Preferred Qualifications
* E-commerce and retail experience, preferably in consumer electronics
* Experience working for a developing or emerging brand with multiple products
Responsibilities
* Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
* Develop campaign strategies that support product launches and on-going business needs
* Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
* Contribute to the overall integrated marketing strategy for the launch of Meta products
* Optimize campaign performance through data insights and provide performance readouts to leadership
* Manage content strategy, calendar and targeting alignment across channels
* Test and optimize program elements to continuously improve performance
* Effectively partner with cross-functional teams to support and enhance our lifecycle programs
* Test and scale new marketing surfaces and technology that support businesses growth
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Facebook Brand Marketing Manager
Menlo Park, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
Menlo Park, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
San Francisco, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Facebook Brand Marketing Manager
San Francisco, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Manager, Facebook Brand Marketing
Los Angeles, CA jobs
Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand's unique role in society and in people's lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook. This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.
Minimum Qualifications
* 12+ years of experience with consumer brand marketing at companies with global scale
* 5+ years of people management experience
* Experience building annual marketing plans, including creating the business case for incremental investment
* Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
* Experience managing multiple campaigns/initiatives across markets simultaneously
* Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
* Experience influencing leadership and gaining executive and VP level buy-in and advocacy
* Bachelor's Degree
Preferred Qualifications
* Experience leading consumer marketing for large-scale tech brands
* Experience working and thriving in an ambiguous, agile environment
* Tech sector experience
* Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement
Responsibilities
* Shape Facebook's brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
* Set the strategic vision and lead execution of Facebook's 'evergreen' marketing initiatives
* Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
* Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
* Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
* Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Facebook Brand Marketing Manager
Los Angeles, CA jobs
For over 20 years, the Facebook app has built technologies that connect us to the people, experiences and content that enrich our lives in big and small ways. Facebook is looking for a Brand Marketing Manager who can help reimagine how we bring this promise to life for new audiences. This role will be responsible for helping evolve Facebook's marketing playbook, piloting new ways that help people experience the brand-spanning in-product experiences, partnerships, branded content and more-that build affinity and drive results. This person is a strategic brand builder and highly effective collaborator and operator who can translate data and insights into white space brand opportunities; rally teams and agencies to build and execute multi-channel plans with a high degree of creativity and analytical rigor; and an ability to move fast, iterate and bring people along in the journey.
Minimum Qualifications
* 10+ years of experience in managing and executing large scale brand-building marketing initiatives and campaigns
* Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
* Demonstrated experience leading media and creative agencies
* Experience managing multiple initiatives/campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
* Experience in consumer product categories and brands such as consumer technology
* BA/BS degree
Preferred Qualifications
* Tech sector experience
* Partnerships marketing experience
* Experience working and thriving in an ambiguous, agile environment
Responsibilities
* Apply analytical rigor, an understanding of audience dynamics and trends, brand strategy and product knowledge to deliver innovative marketing programs that build brand relevance and drive results
* Work closely with Product Marketing and Insights to translate business objectives into actionable marketing strategies
* Deliver cross-channel marketing programs including strategy, creative development, execution, optimization, analysis and reporting
* Author creative briefs and talent/partner pitches that spark big ideas that can help us solve ambiguous brand challenges
* Partner closely with large, cross-functional team to identify opportunities and deliver integrated marketing programs
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Growth Marketing Manager, Partnerships
Menlo Park, CA jobs
Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions through strategic technology partnerships. In this role, you'll sit at the intersection of product, partnerships, and growth-designing and executing data-driven programs that help businesses discover, adopt, and maximize the value of Meta's advertising products. You'll work with cross-functional teams across the ecosystem to unlock new growth opportunities, remove friction in the customer journey, and scale high-impact solutions that drive measurable business results. This role requires someone who can analyze data to identify opportunities / challenges, rapidly experiment and iterate leveraging growth tactics and scaled channels while scaling what works to drive business impact.
Minimum Qualifications
* Bachelor's degree in Business, Marketing, Analytics, or related field
* 8+ years of experience in growth marketing, digital marketing, product marketing, product growth, data science, agency or management consulting with demonstrated track record of driving measurable business results
* Experience developing and executing data-driven growth strategies across multiple marketing channels, with proven ability to optimize performance and scale successful programs
* Proficiency with data analysis and SQL, including extracting, manipulating, and analyzing campaign performance, audience, and behavioral data to generate actionable insights
* Experience designing and executing A/B and multivariate tests and experiments, interpreting results, and translating findings into strategic recommendations
* Experience establishing KPIs, measurement frameworks, and attribution models that connect marketing activities to business outcomes
* Demonstrated experience to solve complex, ambiguous business problems through structured thinking, impact-versus-effort prioritization, and cross-functional collaboration
* Proven communication skills with ability to create compelling presentations and influence stakeholders at all levels of the organization
* Experience managing multiple projects simultaneously in fast-paced environments, coordinating across technical and non-technical teams to deliver on time and with high quality
Preferred Qualifications
* Familiarity with advanced analytical concepts including statistical analysis, predictive analytics, or machine learning applications in marketing
* Experience with data visualization tools (e.g., Tableau) and designing executive-level dashboards that communicate complex insights to varied audiences
* Track record of building and scaling technology partnership programs or ecosystem marketing initiatives
* Experience marketing advertising products, measurement solutions, or developer/API-oriented products to technical and business audiences
* Knowledge of Meta's advertising products and platform capabilities, or experience with similar advertising technologies
* Demonstrated use of AI tools to accelerate marketing operations, automate workflows, and enhance personalization and targeting strategies
* Experience driving collaboration across organizations at the operating model level, including defining partnership frameworks and resolving cross-team challenges
Responsibilities
* Lead the development of strategic growth roadmaps that drive advertiser adoption of Meta advertising products through technology partner ecosystems, influencing business decisions with data-driven insights and recommendations
* Identify and size growth opportunities by conducting in-depth analysis of market dynamics, customer behavior, and partnership performance-translating findings into prioritized initiatives with clear KPIs and measurable impact
* Design and execute comprehensive, multi-channel marketing programs that accelerate solution awareness, consideration, and adoption across advertiser segments, optimizing performance throughout the funnel
* Develop and manage end-to-end measurement frameworks that demonstrate marketing's impact on key business outcomes, including advertiser activation, revenue growth, and product adoption metrics
* Partner with internal and ecosystem partners to co-create go-to-market strategies, enablement programs, and joint marketing initiatives that unlock mutual growth
* Drive experimentation and innovation by designing rigorous A/B tests, leveraging AI/ML for personalization and optimization, and implementing advanced strategies like dynamic audience targeting and multi-touch attribution
* Build compelling, data-driven narratives for executive stakeholders that communicate complex insights, influence strategic decisions, and secure alignment and resources for growth initiatives
* Lead cross-functional collaboration with Product Marketing, Product Management, Sales, Partnerships, Data Science, and Creative teams to deliver integrated programs that move the business forward
* Continuously identify emerging trends, technologies, and growth levers-championing new approaches and fostering an environment of experimentation within the team
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Partner Marketing Manager
Menlo Park, CA jobs
More than 3 billion people use our messaging platforms to stay in touch with friends and family, anytime and anywhere. Our team is building out enterprise B2B marketing experience to help organizations of all sizes and segments implement the full range of Business Messaging solutions through WhatsApp, Messenger, and Instagram for their core customer engagement use cases. Today, much of this business is managed through our partner ecosystem, a group of technology and reseller firms that lead their own marketing, sales, implementation and success programs with these enterprise clients, with support from Meta. The Partner Marketing Manager will lead the definition and execution of the marketing strategy that drives demand and growth through our Business Messaging partner ecosystem. They will work broadly across all partner types and enterprise Business Messaging solutions to build a framework that aligns to business goals both in the short term and to help drive longer term goals. This role is a strategic leader, working closely with Business Messaging partners, cross functional partners and peers in the marketing team to drive alignment and business growth. Strategies that are measurable, scalable and be aligned to business priorities. This individual will influence yearly go-to-market plans and will have a an understanding of the B2B and SaaS partner ecosystem and go-to-market motions. You will have demonstrated experience using data to develop partner marketing strategies aligned with business objectives and priorities, define new operating models and is willing to execute and meet established goals.
Minimum Qualifications
* 10+ years of work experience, with 5+ years of partner ecosystem experience
* 5+ years experience in generating demand with and through partners (SaaS technology sales environment)
* Demonstrated experience working with international and regional marketing teams in both centralized and decentralized models
* 4+ years experience working and partnering with global and regional sales teams
* Demonstrated understanding of measurement techniques and best practices including reporting, dashboards and presenting campaign and program results
* Prior experience having designed and delivered global partner growth or enablement plans with related business impact
* Experience collaborating with a variety of internal teams to develop programs
* Experience measuring the impact of enablement in the partner or sales ecosystem
Responsibilities
* Build marketing strategies for the Business Messaging partner marketing program that drive growth and demand for partner solutions
* Ensure alignment and collaboration with regional marketing teams working with partners and partner programs
* Create and deliver partner facing assets to support these demand generation programs
* Ensure marketing strategy is aligned to cross functional business objectives whilst ensuring stakeholder relationships and management with key cross functional teams
* Proactively collaborate with cross-functional teams such as Partnerships, Legal, and Finance to build and support partner marketing programs
* Influence broader partner strategy based on insights from the market and from working directly with partners. You should be a trusted advisor to core cross functional teams for partner demand and growth discussion
* Ensure programs are measurable and measured. Work with data and operations teams to communicate requirements and build these into execution plans
* Develop benchmarks to help us shape the future direction of the program as it grows and communicate frequently with core stakeholders and business owners
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Growth Marketing Manager, Partnerships
Menlo Park, CA jobs
Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions through strategic technology partnerships. In this role, you'll sit at the intersection of product, partnerships, and growth-designing and executing data-driven programs that help businesses discover, adopt, and maximize the value of Meta's advertising products. You'll work with cross-functional teams across the ecosystem to unlock new growth opportunities, remove friction in the customer journey, and scale high-impact solutions that drive measurable business results. This role requires someone who can analyze data to identify opportunities / challenges, rapidly experiment and iterate leveraging growth tactics and scaled channels while scaling what works to drive business impact.
**Required Skills:**
Growth Marketing Manager, Partnerships Responsibilities:
1. Lead the development of strategic growth roadmaps that drive advertiser adoption of Meta advertising products through technology partner ecosystems, influencing business decisions with data-driven insights and recommendations
2. Identify and size growth opportunities by conducting in-depth analysis of market dynamics, customer behavior, and partnership performance-translating findings into prioritized initiatives with clear KPIs and measurable impact
3. Design and execute comprehensive, multi-channel marketing programs that accelerate solution awareness, consideration, and adoption across advertiser segments, optimizing performance throughout the funnel
4. Develop and manage end-to-end measurement frameworks that demonstrate marketing's impact on key business outcomes, including advertiser activation, revenue growth, and product adoption metrics
5. Partner with internal and ecosystem partners to co-create go-to-market strategies, enablement programs, and joint marketing initiatives that unlock mutual growth
6. Drive experimentation and innovation by designing rigorous A/B tests, leveraging AI/ML for personalization and optimization, and implementing advanced strategies like dynamic audience targeting and multi-touch attribution
7. Build compelling, data-driven narratives for executive stakeholders that communicate complex insights, influence strategic decisions, and secure alignment and resources for growth initiatives
8. Lead cross-functional collaboration with Product Marketing, Product Management, Sales, Partnerships, Data Science, and Creative teams to deliver integrated programs that move the business forward
9. Continuously identify emerging trends, technologies, and growth levers-championing new approaches and fostering an environment of experimentation within the team
**Minimum Qualifications:**
Minimum Qualifications:
10. Proficiency with data analysis and SQL, including extracting, manipulating, and analyzing campaign performance, audience, and behavioral data to generate actionable insights
11. Experience designing and executing A/B and multivariate tests and experiments, interpreting results, and translating findings into strategic recommendations
12. Demonstrated experience to solve complex, ambiguous business problems through structured thinking, impact-versus-effort prioritization, and cross-functional collaboration
13. Proven communication skills with ability to create compelling presentations and influence stakeholders at all levels of the organization
14. Experience managing multiple projects simultaneously in fast-paced environments, coordinating across technical and non-technical teams to deliver on time and with high quality
**Preferred Qualifications:**
Preferred Qualifications:
15. Familiarity with advanced analytical concepts including statistical analysis, predictive analytics, or machine learning applications in marketing
16. Experience with data visualization tools (e.g., Tableau) and designing executive-level dashboards that communicate complex insights to varied audiences
17. Track record of building and scaling technology partnership programs or ecosystem marketing initiatives
18. Experience marketing advertising products, measurement solutions, or developer/API-oriented products to technical and business audiences
19. Knowledge of Meta's advertising products and platform capabilities, or experience with similar advertising technologies
20. Demonstrated use of AI tools to accelerate marketing operations, automate workflows, and enhance personalization and targeting strategies
21. Experience driving collaboration across organizations at the operating model level, including defining partnership frameworks and resolving cross-team challenges
**Public Compensation:**
$122,000/year to $176,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Growth Marketing Manager, Partnerships
San Francisco, CA jobs
Meta empowers millions of businesses to connect with customers and drive real business outcomes. We're looking for a Growth Marketing Manager to accelerate advertiser adoption of Meta's advertising solutions through strategic technology partnerships. In this role, you'll sit at the intersection of product, partnerships, and growth-designing and executing data-driven programs that help businesses discover, adopt, and maximize the value of Meta's advertising products. You'll work with cross-functional teams across the ecosystem to unlock new growth opportunities, remove friction in the customer journey, and scale high-impact solutions that drive measurable business results. This role requires someone who can analyze data to identify opportunities / challenges, rapidly experiment and iterate leveraging growth tactics and scaled channels while scaling what works to drive business impact.
Minimum Qualifications
* Bachelor's degree in Business, Marketing, Analytics, or related field
* 8+ years of experience in growth marketing, digital marketing, product marketing, product growth, data science, agency or management consulting with demonstrated track record of driving measurable business results
* Experience developing and executing data-driven growth strategies across multiple marketing channels, with proven ability to optimize performance and scale successful programs
* Proficiency with data analysis and SQL, including extracting, manipulating, and analyzing campaign performance, audience, and behavioral data to generate actionable insights
* Experience designing and executing A/B and multivariate tests and experiments, interpreting results, and translating findings into strategic recommendations
* Experience establishing KPIs, measurement frameworks, and attribution models that connect marketing activities to business outcomes
* Demonstrated experience to solve complex, ambiguous business problems through structured thinking, impact-versus-effort prioritization, and cross-functional collaboration
* Proven communication skills with ability to create compelling presentations and influence stakeholders at all levels of the organization
* Experience managing multiple projects simultaneously in fast-paced environments, coordinating across technical and non-technical teams to deliver on time and with high quality
Preferred Qualifications
* Familiarity with advanced analytical concepts including statistical analysis, predictive analytics, or machine learning applications in marketing
* Experience with data visualization tools (e.g., Tableau) and designing executive-level dashboards that communicate complex insights to varied audiences
* Track record of building and scaling technology partnership programs or ecosystem marketing initiatives
* Experience marketing advertising products, measurement solutions, or developer/API-oriented products to technical and business audiences
* Knowledge of Meta's advertising products and platform capabilities, or experience with similar advertising technologies
* Demonstrated use of AI tools to accelerate marketing operations, automate workflows, and enhance personalization and targeting strategies
* Experience driving collaboration across organizations at the operating model level, including defining partnership frameworks and resolving cross-team challenges
Responsibilities
* Lead the development of strategic growth roadmaps that drive advertiser adoption of Meta advertising products through technology partner ecosystems, influencing business decisions with data-driven insights and recommendations
* Identify and size growth opportunities by conducting in-depth analysis of market dynamics, customer behavior, and partnership performance-translating findings into prioritized initiatives with clear KPIs and measurable impact
* Design and execute comprehensive, multi-channel marketing programs that accelerate solution awareness, consideration, and adoption across advertiser segments, optimizing performance throughout the funnel
* Develop and manage end-to-end measurement frameworks that demonstrate marketing's impact on key business outcomes, including advertiser activation, revenue growth, and product adoption metrics
* Partner with internal and ecosystem partners to co-create go-to-market strategies, enablement programs, and joint marketing initiatives that unlock mutual growth
* Drive experimentation and innovation by designing rigorous A/B tests, leveraging AI/ML for personalization and optimization, and implementing advanced strategies like dynamic audience targeting and multi-touch attribution
* Build compelling, data-driven narratives for executive stakeholders that communicate complex insights, influence strategic decisions, and secure alignment and resources for growth initiatives
* Lead cross-functional collaboration with Product Marketing, Product Management, Sales, Partnerships, Data Science, and Creative teams to deliver integrated programs that move the business forward
* Continuously identify emerging trends, technologies, and growth levers-championing new approaches and fostering an environment of experimentation within the team
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Director, Events Integrated Marketing
Mountain View, CA jobs
The Director, Events Integrated Marketing leads the end-to-end integrated marketing strategy for Microsoft's flagship events-Ignite, Build, and AI Tour-building anticipation and excitement to the pre-, during-, and post-event experience. These events are peak moments for new and returning commercial customers where they will dive into Microsoft's vision and learn about the new technology. These are moments where we celebrate our innovations and the impact in the market, and where we celebrate our commitment to our customers. In this role, you will lead demand generation, drive the end-to-end strategy and execution of digital customer engagement experience, taking lead on achieving registration goals and consistently driving to sell-out, plus defining the news amplification strategy, and attendee coms. This role leads the alignment across Product Marketing, Events, and Digital teams to ensure cohesive messaging, flawless execution, and maximum audience engagement. Our flagship events are growing and we need a dynamic and innovative marketer to lead this pivotal work.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
* Strategic Leadership: Define and own integrated marketing plans for flagship events, aligning with business priorities and audience strategies.
* Lifecycle Marketing: Orchestrate pre-, during-, and post-event campaigns across digital, social, paid media, email, and influencer channels to optimize reach and engagement.
* Cross-Functional Alignment: Partner with Event Leads, product marketing, digital Chanel, and the coms team to ensure seamless and on-strategy execution across all touchpoints.
* Audience Acquisition: Develop registration strategies and audience targeting plans for priority segments, leveraging data-driven insights.
* Operational Excellence: Manage workback schedules, dependencies, and deliverables; lead Rhythm of Business (RoB) planning and executive communications.
* Measurement & Optimization: Define Key Performance Indicators (KPIs) and conduct post-event retrospectives to apply learnings to future activations.
* Embody our Culture and Values
Qualifications
Required/Minimum Qualifications
* Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 5+ years integrated marketing for large-scale events or campaigns or related work experience
* OR equivalent experience.
Additional or Preferred Qualifications
* Master's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing for large-scale events or campaigns, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 7+ years integrated marketing for large-scale events or campaigns, or related experience
* OR equivalent experience.
* Experience in digital marketing channels, analytics and customer journey design.
* Experience running influencer and creator campaigns.
* Experience driving demand generation and performance marketing.
Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
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This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Sr. Creative Strategist, Apple TV Content Design
Partner marketing manager job at Apple
Working at the intersection of product, entertainment and design, the Apple TV Content Design team is focused on building the absolute best TV experience possible for our users. From creative development for an award-winning shows or movie to brand design for a new sports league to influencing next year's feature roadmap, our cross-discipline group partners closely with groups across Apple to improve TV App every day. As the team dedicated to representing our subscribers, our Strategy practice extends across all of these discreet projects. If you're excited about understanding why people love shows, movies u0026 sports and how a new tv brand can make that experience better for them, this might be the right role for you.
From leading internal teams to inspiring external partners, the Senior Experience Strategist will be integral in how we feature and experiment with tv content across the TV App. You have managed teams to deliver your own strategic POV u0026 vision in developing best-in-class creative. You're as comfortable riffing with an A-Lister or Executive Producer as you are digging deep with a Data Scientist. You have strong organizational skills and understand that "I don't know" or "I need help" aren't scary words. You understand that different people might love the same show for distinct reasons-and are genuinely excited in figuring out exactly what those differences are. As the streaming service u0026 App enter this new phase, the Senior Experience Strategist is a key player in how Content Design will define the future of the tv overall experience.
Experience in TV/film strongly preferred-either as agency client or internal at streaming service. Flexible (and excited) about the prospect of solving different kinds of strategic problems on a daily basis. Strong foresight-both in identifying big opportunities on the horizon as well as anticipating challenges. Ability to quickly glean creative insights from data-ideally, experience with creative experimentation / optimization. A strong collaborator who likes to dig into the creative work alongside wide variety of partners. An expert at representing the consumer-communicating their needs in human, straightforward language. Loves great TV. Capable of working within what's possible with TV today, but unafraid to bring "what ifs?" to the table.
12+ years of work experience in brand / creative strategy Must have managed FTE / assignment strategists in the past. Ability to create simple yet impactful presentations. Highly skilled communicator with strong instincts-capable of quickly developing a strategic POV or project approach u0026 rallying others to work together on it. Skilled at using data to identify new opportunities u0026 inform strategic POVs across consumer touch-points.