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The differences between appointment setters and lead generating specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead generating specialist has an average salary of $48,541, which is higher than the $31,866 average annual salary of an appointment setter.
The top three skills for an appointment setter include schedule appointments, windows and telephone calls. The most important skills for a lead generating specialist are lead generation, salesforce, and digital marketing.
| Appointment Setter | Lead Generating Specialist | |
| Yearly salary | $31,866 | $48,541 |
| Hourly rate | $15.32 | $23.34 |
| Growth rate | 6% | 4% |
| Number of jobs | 21,100 | 27,090 |
| Job satisfaction | - | - |
| Most common degree | High School Diploma, 37% | Bachelor's Degree, 61% |
| Average age | 37 | 37 |
| Years of experience | - | - |
An appointment setter supports the sales operations of an organization. Appointment setters call potential clients and set an appointment for them to speak with a salesperson. They use their telemarketing skills to connect leads to the company's staff. Most of their time is spent on the telephone and computer to assist customers with questions and make appointments. They should be useful in managing their responsibilities to reach their goals every workday. Therefore, they need to have strong communication and management skills.
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
Appointment setters and lead generating specialists have different pay scales, as shown below.
| Appointment Setter | Lead Generating Specialist | |
| Average salary | $31,866 | $48,541 |
| Salary range | Between $22,000 And $45,000 | Between $32,000 And $73,000 |
| Highest paying City | Salem, OR | Medford, OR |
| Highest paying state | Oregon | West Virginia |
| Best paying company | EcoWater Systems | Adobe |
| Best paying industry | Media | Technology |
There are a few differences between an appointment setter and a lead generating specialist in terms of educational background:
| Appointment Setter | Lead Generating Specialist | |
| Most common degree | High School Diploma, 37% | Bachelor's Degree, 61% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between appointment setters' and lead generating specialists' demographics:
| Appointment Setter | Lead Generating Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.3% Female, 73.7% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% |
| LGBT Percentage | 11% | 11% |