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How to hire an appointment setter

Appointment setter hiring summary. Here are some key points about hiring appointment setters in the United States:

  • There are currently 17,965 appointment setters in the US, as well as 21,100 job openings.
  • Appointment setters are in the highest demand in Boise, ID, with 16 current job openings.
  • The median cost to hire an appointment setter is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new appointment setter to become settled and show total productivity levels at work.

How to hire an appointment setter, step by step

To hire an appointment setter, you need to identify the specific skills and experience you want in a candidate, allocate a budget for the position, and advertise the job opening to attract potential candidates. To hire an appointment setter, you should follow these steps:

Here's a step-by-step appointment setter hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write an appointment setter job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new appointment setter
  • Step 8: Go through the hiring process checklist

What does an appointment setter do?

An appointment setter supports the sales operations of an organization. Appointment setters call potential clients and set an appointment for them to speak with a salesperson. They use their telemarketing skills to connect leads to the company's staff. Most of their time is spent on the telephone and computer to assist customers with questions and make appointments. They should be useful in managing their responsibilities to reach their goals every workday. Therefore, they need to have strong communication and management skills.

Learn more about the specifics of what an appointment setter does
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  1. Identify your hiring needs

    Before you post your appointment setter job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an appointment setter for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    An appointment setter's background is also an important factor in determining whether they'll be a good fit for the position. For example, appointment setters from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list presents appointment setter salaries for various positions.

    Type of Appointment SetterDescriptionHourly rate
    Appointment Setter$10-21
    Customer Service RepresentativeCustomer service representatives are the first point of contact of the customers, acting as the frontiers of the company and help in driving customer loyalty and retention by leaving a great impression and resolving all of their concerns. They accommodate customer queries by providing useful and comprehensive information about any products or services... Show more$12-19
    Outbound Sales RepresentativeAn outbound sales representative focuses on securing sales by reaching out to clients through calls, correspondence, or face-to-face interactions. They primarily offer products and services, assisting customers every step of the way to ensure client satisfaction... Show more$11-40
  2. Create an ideal candidate profile

    Common skills:
    • Schedule Appointments
    • Windows
    • Telephone Calls
    • Inbound Calls
    • Sales Reps
    • Cold Calls
    • HVAC
    • Outbound Phone Calls
    • Customer Service
    • Sales Appointments
    • Local Businesses
    • Depot
    • Customer Complaints
    • Sales Presentations
    Check all skills
    Responsibilities:
    • Receive leads from the TSR's, and obtain credit card information and process payments.
    • Contact alumni to request donations and pledges focuse on achieving university goals and objectives.
    • Maintain a high sales average, through upselling and cross- selling.
    • Specialize custom gem setting work for elite clientele
    • Company specialize in the sale and installation of HVAC units.
    • Repair and maintain gages for tolerances CNC - operate the CNC machine
    More appointment setter duties
  3. Make a budget

    Including a salary range in the appointment setter job description is a good way to get more applicants. An appointment setter salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for an appointment setter in Arkansas may be lower than in Oregon, and an entry-level engineer typically earns less than a senior-level appointment setter. Additionally, an appointment setter with lots of experience in the field may command a higher salary as a result.

    Average appointment setter salary

    $15.32hourly

    $31,866 yearly

    Entry-level appointment setter salary
    $22,000 yearly salary
    Updated December 20, 2025

    Average appointment setter salary by state

    RankStateAvg. salaryHourly rate
    1Oregon$43,206$21
    2Massachusetts$39,201$19
    3Washington$38,906$19
    4Colorado$38,886$19
    5New York$37,865$18
    6North Carolina$36,233$17
    7New Jersey$35,973$17
    8Arizona$35,450$17
    9California$34,070$16
    10Utah$32,530$16
    11Nevada$30,355$15
    12Idaho$29,454$14
    13Texas$29,319$14
    14Florida$28,725$14
    15Kansas$28,497$14
    16Indiana$28,495$14
    17Ohio$25,933$12
    18South Carolina$25,682$12
    19Missouri$23,343$11

    Average appointment setter salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1EcoWater Systems$63,534$30.55
    2Ion Solar$40,366$19.41
    3Horizon Solar Power$40,027$19.24
    4Blue Raven Solar$39,989$19.23
    5Mazda$39,450$18.97
    6Solar.com$37,572$18.06
    7TLP$36,675$17.63
    8Vector Group$36,362$17.48
    9Sunrun$35,373$17.01293
    10UniFirst$35,087$16.87
    11Easy Rest Adjustable Sleep Systems$34,798$16.73
    12WheelHouse IT$34,669$16.67
    13Marvin and$34,317$16.502
    14Aspire Chicago$34,155$16.42
    15Murray$34,106$16.40
    16Warner Music Group$33,958$16.33
    17Empower Retirement$33,948$16.32
    18Service Corporation International$33,474$16.092
    19George's$33,294$16.01
    20Health First$33,043$15.89
  4. Writing an appointment setter job description

    An appointment setter job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an appointment setter job description:

    Appointment setter job description example

    Integrity Marketing Group is one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006, Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that have over 300,000 independent agents.

    Position Summary

    Our growing team is in search of a motivated appointment setter. Ability to create your own schedule! Work from home option! You will use our lead list, gather pertinent information for prospecting and qualifying the leads, and add appointments for our sales team. We are looking for someone who is results-oriented and can quickly connect and build rapport with people over the phone. Applicants should be passionate, driven individuals who want to take the next step in their career. Apply now!

    Essential Duties and Responsibilities

    · Primary duties include outbound calling utilizing company sales scripts for scheduling/confirming appointments for agents.

    · Gather information from prospective client and qualify them prior to moving them forward in the sales pipeline so agents can provide an efficient sales process.

    · Put up-to-date information on clients into the database system so agents have the most accurate and current data.

    · Management of the database system including attaching the correct appointment details for each agent

    Skills

    · Interpersonal Skills - Conveys a friendly, positive attitude while maintaining professionalism at all times. Maintains confidentiality.

    · Quality Management - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Monitors own work to ensure quality.

    · Oral Communication - Listens and gets clarification; Responds well to questions.

    · Judgment - Exhibits sound and accurate judgment.

    · Planning/Organizing - Uses time efficiently and completes work promptly.

    · Adaptability - Able to deal with frequent change, delays, deadlines, or unexpected events.

    · Attendance/Punctuality – Ensures work responsibilities are covered when unable to perform.

    Qualifications

    · High school diploma or GED preferred. Industry experience may be substituted for educational qualification.

    · Background in customer service and or previous call center experience a plus.

    · Possess basic computer navigation skills and knowledge or familiarity of basic computer programs/applications including but not limited to email, word processing, spreadsheet programs, internet, Adobe, etc.

    Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities.

    Company DescriptionSince 1988, TAG has been at the very forefront of the insurance industry. As a family-owned organization with a continued annual growth rate of 30-40%, TAG has representatives nation-wide and in more than 20 regional offices. We proudly promote a creative and dynamic vision of collaborative growth and development which, in a rapidly changing market, is career driven and “agent-centric.” Unique benefits to partnership include free leads, company paid office space, 1099 and W-2 pay, advanced commissions, bonus/incentive trips and weekly pay! With impeccable and ongoing training and support from some of the most successful agents in the industry and a platform designed to empower agents along a trajectory of exponential achievement, we look forward to the continued expansion of our team of talented and diverse agents.
  5. Post your job

    To find appointment setters for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any appointment setters they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level appointment setters with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your appointment setter job on Zippia to find and recruit appointment setter candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with appointment setter candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new appointment setter

    Once you've decided on a perfect appointment setter candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire an appointment setter?

Hiring an appointment setter comes with both the one-time cost per hire and ongoing costs. The cost of recruiting appointment setters involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of appointment setter recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $31,866 per year for an appointment setter, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for appointment setters in the US typically range between $10 and $21 an hour.

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