What does an area business manager do?
Area Business Managers are responsible for supervising the sales operations of an organization in an assigned geographic area. Their duties include managing sales of a company's product or service, setting and achieving sales targets for an assigned area, servicing and expanding customer base, and assisting in new business opportunities. They also conduct area allocation for sales representatives, implement sales strategies, and track team performance. Area Business Managers gather sales analysis data, undertake market research, collate customer feedback, and facilitate staff recruitment and training.
Area business manager responsibilities
Here are examples of responsibilities from real area business manager resumes:
- Manage team of BMS and contract representatives.
- Lead task force for volunteers of statewide Pfizer charity event
- Play a key role by managing 9 territory sales managers in the Mid-Atlantic area.
- Direct Kroger national account and coordinate effort of fellow RBM to achieve symmetry across all chains.
- Manage special pricing releases and updates for all Americas to provide efficiencies and improve overall customer experiences.
- Establish and manage business relationships with CPA's in Temecula to choose ADP as vendor of choice when referring their clients.
- Recognize for creativity in order to increase ROI.
- Develop local opinion leaders into BMS brand champions.
- Work as a government liaison with Indiana Medicaid.
- Create SR career path grid utilize by DBM peers.
- Hire to launch a spinal cord inject able which is delayed due to FDA.
- Leverage solid rapport with key advocates and gain multiple formulary wins in high volume institutions.
- Conduct monthly meetings for RBM results of their territories: delinquency, credits, or credit holds.
- Initiate and assure CRM system utilization to track market trends and monitor marketing and sale campaign results.
- Create the development of strategic plans to conduct business in an ever-changing, highly regulate healthcare environment.
Area business manager skills and personality traits
We calculated that 27% of Area Business Managers are proficient in Patients, Oncology, and Disease State. They’re also known for soft skills such as Management skills, Problem-solving skills, and Time-management skills.
We break down the percentage of Area Business Managers that have these skills listed on their resume here:
- Patients, 27%
Presented and persuaded designated target physicians to prescribe Interferon beta-la for patients with multiple sclerosis.
- Oncology, 15%
Call points include: Anesthesiology, Pain Management, PM&R, Oncology, and Internal Medicine.
- Disease State, 10%
Develop and implement sales strategies with neurologists and their respective offices that focus on the Multiple Sclerosis disease state.
- Leveraged, 9%
Leveraged sales team engagements to drive alignment, development and recognition.
- IV, 9%
Implemented six phase IV clinical trials in territory to increase experience, understanding, and influence of product.
- ABM, 8%
Selected as Europe team lead for all European customer gap analysis and revenue outlook forecasting within first year as ABM.
Most area business managers use their skills in "patients," "oncology," and "disease state" to do their jobs. You can find more detail on essential area business manager responsibilities here:
Problem-solving skills. Many area business manager duties rely on problem-solving skills. "top executives need to identify and resolve issues within an organization," so an area business manager will need this skill often in their role. This resume example is just one of many ways area business manager responsibilities rely on problem-solving skills: "plan, forecast, budget and provide solutions to increase their roi, as well as fleet management solutions. "
Time-management skills. This is an important skill for area business managers to perform their duties. For an example of how area business manager responsibilities depend on this skill, consider that "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an area business manager: "have a history of delivering solutions on time and within budget with high customer satisfaction and team morale. ".
Leadership skills. For certain area business manager responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of an area business manager rely on this skill, as "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." For example, this snippet was taken directly from a resume about how this skill applies to what area business managers do: "trained, developed and guided sales professionals demonstrating integrated leadership across all sales forces & maximizing sales within my geography. "
Communication skills. A commonly-found skill in area business manager job descriptions, "communication skills" is essential to what area business managers do. Area business manager responsibilities rely on this skill because "top executives must be able to convey information clearly and persuasively." You can also see how area business manager duties rely on communication skills in this resume example: "continue open communication with existing customers to achieve long term business relationships. "
The three companies that hire the most area business managers are:
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Compare different area business managers
Area business manager vs. Sales and operations manager
A sales operations manager is an individual who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software. They create reports that are used by salespeople and sales managers to help them in sales decision making. They also determine customer outreach methods with the marketing team.
While similarities exist, there are also some differences between area business managers and sales and operations manager. For instance, area business manager responsibilities require skills such as "patients," "oncology," "disease state," and "leveraged." Whereas a sales and operations manager is skilled in "sales operations," "customer service," "salesforce," and "crm." This is part of what separates the two careers.
Sales and operations managers tend to make the most money working in the technology industry, where they earn an average salary of $115,157. In contrast, area business managers make the biggest average salary, $125,344, in the health care industry.sales and operations managers tend to reach lower levels of education than area business managers. In fact, sales and operations managers are 5.4% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Area business manager vs. Manager of business services
Business Service Managers are administrative professionals who oversee different service-related functions in the company. They manage the teams involved in serving various functions. They ensure proper coordination between these teams. \They carefully allocate resources to cover their bases and ensure that services are available at all times. Business Service Managers prepare and draft policies and guidelines related to company services. They also ensure that these guidelines are properly cascaded and are followed by their constituents.
Each career also uses different skills, according to real area business manager resumes. While area business manager responsibilities can utilize skills like "oncology," "disease state," "leveraged," and "iv," managers of business services use skills like "cpa," "risk management," "taxation," and "project management."
Managers of business services earn a lower average salary than area business managers. But managers of business services earn the highest pay in the technology industry, with an average salary of $110,546. Additionally, area business managers earn the highest salaries in the health care with average pay of $125,344 annually.Average education levels between the two professions vary. Managers of business services tend to reach similar levels of education than area business managers. In fact, they're 2.1% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Area business manager vs. District manager
District managers oversee the operations of a group of stores or areas covered by the assigned district. They are responsible for ensuring that the sales, marketing, quality control, and people management of their community align with the company's direction. They review the district's financial statement, draft ways to improve the district's key metrics, and mitigate any challenges that may come their way. They are also responsible for hiring store or area managers and training them to ensure that they will be significant contributors to the organization.
The required skills of the two careers differ considerably. For example, area business managers are more likely to have skills like "patients," "oncology," "disease state," and "leveraged." But a district manager is more likely to have skills like "customer service," "multi-unit," "payroll," and "financial performance."
District managers earn the highest salary when working in the pharmaceutical industry, where they receive an average salary of $119,906. Comparatively, area business managers have the highest earning potential in the health care industry, with an average salary of $125,344.When it comes to education, district managers tend to earn lower degree levels compared to area business managers. In fact, they're 7.4% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Area business manager vs. Day manager
A day manager oversees the daily operations of an organization, ensuring everything runs smoothly and efficiently according to company standards and regulations. As a day manager, it is their duty to set priorities and goals, establish timelines and guidelines, manage budgets, delegate responsibilities among teams, and supervise staff performances, solving issues or concerns when any arise. They are also responsible for coordinating with night workers or managers, developing reports as necessary. Moreover, they lead staff to reach goals and implement company regulations and policies.
Types of area business manager
Updated January 8, 2025
