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Become An Area Marketing Manager

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Working As An Area Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Area Marketing Manager Do At Brown and Caldwell

* Contribute to competitive strategy development, participate in pursuit-oriented client contact when appropriate, and track and report results to management.
* Lead capture teams in pursuit planning, issues identification and win themes, and the creation of persuasive proposals, presentations, and marketing materials.
* Organize and coordinate the development of professional, well-planned and creative business solutions in response to client Request for Proposals (RFPs) and Request for Qualifications (RFQs).
* Maintain marketing information systems, including client and opportunity tracking systems, project descriptions and resumes.
* Mentor and train others in the firm on the appropriate use of available sales and marketing tools, techniques and systems.
* Manage and supervise local area marketing staff.
* Attributes:
* Leader; self starter; highly organized; great attention to detail; effective communicator; good listening skills; versatile and resourceful; innovative in approaches to communicating complex information; able to prioritize and manage deadlines simultaneously; excellent facilitator and leader with ability to work with large and diverse teams; ability to work with highly technical information

What Does An Area Marketing Manager Do At Gallagher

* Ownership ofcollateral/assets for positioning practice areas inside and outside of theU
* S. with a focus on designated consulting practices
* Tracking andmeasuring effectiveness of marketing efforts in driving sales, adjustingstrategies to maximize ROI
* Organizing practicearea-specific marketing programs
* Leadgeneration
* Organizingand managing sales tools
* Competitiveanalysis
* Integratingkey messaging and positioning through all collateral materials
* Writing andediting copy for practice area marketing communications deliverablesincluding, email, social and web content, press releases, whitepapers/case studies, newsletters, brochures, and other materials as needed
* Developing,driving and managing practice area-related social media interaction
* Effectivelymanaging the development and approval process for project deliverables
* Contributingto planning and attending appropriate tradeshows
* Ensuringaccuracy, quality and consistency of corporate standards for all productmarketing assets
* Promotingcross-marketing opportunities - encouraging greater learning and sharingof ideas across the benefit and human resources and risk management global community

What Does An Area Marketing Manager Do At Glaxosmithkline

* Defines the strategic priorities across CEE for the brand
* Ensures global strategy is understood across CEE
* Supports local countries in creation of the brand activation plan and works with the countries on the deployment to markets with clear guidance
* Influences the Global Category team to ensure brand strategy, innovation and communications toolkits are fit for purpose
* Tailors and deploys global launches and assets
* Analyzes business performance, proactively recommending and managing any course correction required
* Strongly collaborates with markets to understand market needs and help adjust area/ global plans where needed
* Engages and inspires local markets to drive business behind the brands
* Shares best practices from CEE and outside – organizes regular meetings with brand managers to engage with them and to learn from each other
* Pls apply till Jan 5th 2018.
* Why You

What Does An Area Marketing Manager Do At Coca-Cola Refreshments


What Does An Area Marketing Manager Do At Glaxosmithkline

* Job Description Summary
* Job Family
* Product/Brand Management Cx: Responsible for the development/management of market penetration strategies for the consumer market.
* Cultivates the knowledge of key customers and competitors.
* Identifies brand growth opportunities.
* Interacts closely with sales force to make sure the understand and implement Product Marketing plan.
* Job Family Group
* Marketing: Markets the organisation’s products.
* Designs, develops and implements communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, the Internet), events, and sales promotions.
* Develops and evaluates pricing strategies and structures.
* Job Description-
* Why You

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How To Become An Area Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Area Marketing Manager jobs

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Area Marketing Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • Hebrew

  • Chinese

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Area Marketing Manager

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Area Marketing Manager Education

Area Marketing Manager

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Real Area Marketing Manager Salaries

Job Title Company Location Start Date Salary
Area Marketing Manager Bulgari Corporation of America Miami, FL Oct 05, 2016 $110,000
Area Marketing Manager Gourmet and More, LLC San Leandro, CA Sep 06, 2013 $92,477
Area Marketing Manager Interval USA Inc. Fort Lee, NJ Sep 22, 2011 $88,322
Area Marketing Manager Interval USA Inc. Fort Lee, NJ Oct 01, 2011 $88,322

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Top Skills for An Area Marketing Manager


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Top Area Marketing Manager Skills

  1. Initiatives
  2. Sales Strategy
  3. Business Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed sales communications for marketing initiatives to closely align sales and marketing.
  • Guide each office team on its respective marketing/sales strategy management goals, work flow, production and follow-up.
  • Fostered relationships with C-Level clients to maintain client retention and overall business growth.
  • Developed marketing programs that helped the growth in sales territory by 24%.
  • Reviewed census management practice guidelines, analyzed trends, and took actions to avert deterioration of market share.

Top Area Marketing Manager Employers

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