An area marketing manager is an individual who supervises the day-to-day operations of marketing teams to generate revenues for a company or an organization. These individuals develop marketing plans to improve profitability, coordinate with team members to resolve customer issues, and provide marketing support to various units in a company. Area marketing managers handle the marketing of a product in a particular area, such as sporting goods or kitchenware, and are often responsible for promoting these products in specific markets or geographical areas.
Area marketing managers often work in an office environment and are responsible for traveling to marketing areas and meeting with clients, potential customers, and sales teams. These individuals possess strong interpersonal, communication, sales, and marketing skills and should be comfortable meeting with a variety of clients. Area marketing managers should be detail-oriented and very knowledgeable of the products and services that they are promoting. They should also be able to meet budget constraints and timelines.
Most area marketing managers have an associate's or bachelor's degree in sales, marketing, business, or a comparable field. However, an advanced degree is not necessarily a requirement provided the individual has comparable knowledge and skills. Many area marketing managers can make up to $136,000 per year in the US, and the career field is expected to grow 6% by 2028.
There is more than meets the eye when it comes to being an area marketing manager. For example, did you know that they make an average of $46.27 an hour? That's $96,240 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many area marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be an area marketing manager, we found that a lot of resumes listed 30.7% of area marketing managers included sales goals, while 9.7% of resumes included special events, and 7.7% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the area marketing manager job title. But what industry to start with? Most area marketing managers actually find jobs in the hospitality and telecommunication industries.
If you're interested in becoming an area marketing manager, one of the first things to consider is how much education you need. We've determined that 62.3% of area marketing managers have a bachelor's degree. In terms of higher education levels, we found that 20.9% of area marketing managers have master's degrees. Even though most area marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an area marketing manager. When we researched the most common majors for an area marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on area marketing manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an area marketing manager. In fact, many area marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many area marketing managers also have previous career experience in roles such as district sales manager or sales representative.