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Area Marketing Manager Careers

An area marketing manager is an individual who supervises the day-to-day operations of marketing teams to generate revenues for a company or an organization. These individuals develop marketing plans to improve profitability, coordinate with team members to resolve customer issues, and provide marketing support to various units in a company. Area marketing managers handle the marketing of a product in a particular area, such as sporting goods or kitchenware, and are often responsible for promoting these products in specific markets or geographical areas.

Area marketing managers often work in an office environment and are responsible for traveling to marketing areas and meeting with clients, potential customers, and sales teams. These individuals possess strong interpersonal, communication, sales, and marketing skills and should be comfortable meeting with a variety of clients. Area marketing managers should be detail-oriented and very knowledgeable of the products and services that they are promoting. They should also be able to meet budget constraints and timelines.

Most area marketing managers have an associate's or bachelor's degree in sales, marketing, business, or a comparable field. However, an advanced degree is not necessarily a requirement provided the individual has comparable knowledge and skills. Many area marketing managers can make up to $136,000 per year in the US, and the career field is expected to grow 6% by 2028.

There is more than meets the eye when it comes to being an area marketing manager. For example, did you know that they make an average of $46.27 an hour? That's $96,240 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Area Marketing Manager Do

There are certain skills that many area marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be an area marketing manager, we found that a lot of resumes listed 30.7% of area marketing managers included sales goals, while 9.7% of resumes included special events, and 7.7% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the area marketing manager job title. But what industry to start with? Most area marketing managers actually find jobs in the hospitality and telecommunication industries.

How To Become an Area Marketing Manager

If you're interested in becoming an area marketing manager, one of the first things to consider is how much education you need. We've determined that 62.3% of area marketing managers have a bachelor's degree. In terms of higher education levels, we found that 20.9% of area marketing managers have master's degrees. Even though most area marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an area marketing manager. When we researched the most common majors for an area marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on area marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an area marketing manager. In fact, many area marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many area marketing managers also have previous career experience in roles such as district sales manager or sales representative.

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Average Salary
$96,240
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
85,716
Job Openings

Area Marketing Manager Career Paths

Top Careers Before Area Marketing Manager

Top Careers After Area Marketing Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Area Marketing Manager

Area Marketing Managers in America make an average salary of $96,240 per year or $46 per hour. The top 10 percent makes over $135,000 per year, while the bottom 10 percent under $68,000 per year.
Average Salary
$96,240

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Area Marketing Manager
Area Marketing Manager
Parbel of Florida Inc.
Parbel of Florida Inc.
03/06/2018
03/06/2018
$70,00003/06/2018
$70,000
Area Marketing Manager
Area Marketing Manager
Bulgari Corporation of America
Bulgari Corporation of America
04/01/2016
04/01/2016
$110,00004/01/2016
$110,000
Area Marketing Manager
Area Marketing Manager
Gourmet and More, LLC
Gourmet and More, LLC
08/27/2013
08/27/2013
$92,47708/27/2013
$92,477
Area Marketing Manager
Area Marketing Manager
Interval USA Inc.
Interval USA Inc.
05/10/2011
05/10/2011
$88,32205/10/2011
$88,322
Area Marketing Manager
Area Marketing Manager
Interval USA Inc.
Interval USA Inc.
03/31/2011
03/31/2011
$88,32203/31/2011
$88,322

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Area Marketing Manager Demographics

Gender

male

54.0 %

female

43.1 %

unknown

3.0 %

Ethnicity

White

73.6 %

Hispanic or Latino

11.1 %

Asian

8.2 %

Foreign Languages Spoken

Spanish

40.0 %

French

25.7 %

Arabic

5.7 %
See More Demographics

Area Marketing Manager Education

Majors

Business
33.0 %
Marketing
18.6 %

Degrees

Bachelors

72.6 %

Masters

9.8 %

Certificate

9.1 %

Top Colleges for Area Marketing Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
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Full Time
Part Time
Internship
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Top Skills For an Area Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 30.7% of area marketing managers listed sales goals on their resume, but soft skills such as analytical skills and communication skills are important as well.

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Top Area Marketing Manager Employers

1. Sprint
4.4
Avg. Salary: 
$96,840
Area Marketing Managers Hired: 
17+
2. AT&T
4.8
Avg. Salary: 
$102,897
Area Marketing Managers Hired: 
10+
3. Verizon Communications
4.7
Avg. Salary: 
$102,224
Area Marketing Managers Hired: 
10+
4. Southwest Airlines
4.6
Avg. Salary: 
$91,100
Area Marketing Managers Hired: 
10+
5. Comcast
4.7
Avg. Salary: 
$104,393
Area Marketing Managers Hired: 
8+
6. Bristol-Myers Squibb
4.9
Avg. Salary: 
$124,614
Area Marketing Managers Hired: 
7+
Updated October 2, 2020