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Area marketing manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical area marketing manager skills. We ranked the top skills for area marketing managers based on the percentage of resumes they appeared on. For example, 12.0% of area marketing manager resumes contained event planning as a skill. Continue reading to find out what skills an area marketing manager needs to be successful in the workplace.

15 area marketing manager skills for your resume and career

1. Event Planning

Here's how area marketing managers use event planning:

Worked with contact persons for local organizations and advertising partners to develop promotional campaigns and offer event planning.
Directed marketing program strategy for web-based businesses, including event planning, product education, and interactive workshops.

2. Marketing Campaigns

Here's how area marketing managers use marketing campaigns:

Attracted over 50,000 IT/Developer event attendees annually through integrated online marketing campaigns incorporating co-partner marketing programs.
Spearheaded effective marketing campaigns that increased community awareness of new imaging center.

3. Digital Marketing

Here's how area marketing managers use digital marketing:

Develop new digital marketing programs using business drivers and promotional tactics of retailers to deepen client relationships through increased solution building.
Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how area marketing managers use business development:

Created annual marketing plan that focused on maximizing sales, market share, and leasing/business development revenue.
Presented to industry executives as a member of the leadership team to support sales and business development efforts domestically and internationally.

5. Business Relationships

Here's how area marketing managers use business relationships:

Cultivate business relationships with new auto dealers.
Worked in both a sales and marketing capacity, generating and managing new and existing business relationships.

6. Integrated Marketing

Here's how area marketing managers use integrated marketing:

Managed development and execution of integrated marketing plans and strategic partnerships.
Developed integrated marketing and advertising campaigns: direct mail, multimedia advertising, flyers, and print materials.

7. Sales Strategy

Here's how area marketing managers use sales strategy:

Guide each office team on its respective marketing/sales strategy management goals, work flow, production and follow-up.
Partnered with brand managers to develop national and regional sales strategy and tactics.

8. Sales Growth

Here's how area marketing managers use sales growth:

Developed and implemented marketing and distribution strategies for Projection Television Division, generating yearly double-digit sales growth.
Drive the development and implementation of media strategies that result in improved efficiency and accelerated sales growth and profitability.

9. Channel Marketing

Here's how area marketing managers use channel marketing:

Directed multi-channel marketing assets for Le Peep Texas Restaurants.
Created multi-channel marketing programs to support in retail.

10. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how area marketing managers use real estate:

Coordinated and managed the real estate marketing events, logistics, and RSVP lists and schedules.

11. Press Releases

Here's how area marketing managers use press releases:

Distribute press releases for events.
Created mail outs, flyers, press releases, calendars, educational materials and marketing giveaways.

12. ROI

Here's how area marketing managers use roi:

Work with Sales team and sell outreach programs to key accounts to maximize ROI.
Initiated ROI tracking program through leveraging customer relationship management (CRM) database.

13. Brand Marketing

Here's how area marketing managers use brand marketing:

Provide valuable marketing and metro input for the Area Business and Brand Marketing Tactical Plans.
Drive innovative retail plans to maximize profitability as well as satisfy both brand marketing strategies and retailer objectives.

14. Regional Sales

The marketing and selling of products and services in a specified region are termed regional sales. Companies and retailers specify a certain quota of their products or services to be delivered in each region depending upon the population and community preferences in that area. The regional sales in a designated area are administered by a regional sales manager.

Here's how area marketing managers use regional sales:

Developed strategies to maximize admissions of residents in accordance with facility and regional sales plans.
Created and managed direct mail campaigns, teaming with Regional Sales Managers to target appropriate audience and monitor campaign effectiveness.

15. Product Launches

Product launches are events scheduled to reveal a new product the public. These launches are often planned by a marketing team to promote the event so that as many company employees and clients know about the product as possible. Depending on what product is revealed, the developers may have demonstration products for the event attendees to test.

Here's how area marketing managers use product launches:

Led product launches (L-Days) across assigned territory following Sony's guidelines to ensure maximum exposure and optimization of media.
Led multiple product launches consistently under budget and timely, typically in fewer than 90 days.

What skills help Area Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on area marketing manager resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What soft skills should all area marketing managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for area marketing managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What area marketing manager skills would you recommend for someone trying to advance their career?

Dr. Uric Dufrene

Professor of Finance, Sanders Chair in Business, Indiana University Southeast

First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

What type of skills will young area marketing managers need?

Jean Beaupré

Associate Professor of Communication and Marketing, Communication B.A. Program Chair, Nichols College

If the events of 2020 have taught us anything, it is the importance of resilience and flexibility. New graduates will need to remain alert, curious, and ready for inevitable change. Communication skills like active listening, teamwork, and writing will never go out of style and are consistently valued by organizations of all sizes and industries. In light of increasing globalization and emphasis on gender and racial diversity, successful professionals will have high cultural intelligence (CQ), contributing to strong negotiation and interpersonal skills.

Business communication graduates will need to possess comfort with technology, including the ability to self-teach the new and proprietary applications they will indeed be expected to use. Finally, they should be prepared to support why communication initiatives are vital to business outcomes strategically. Effective communication practices have been connected to organizational innovation, efficiency, and profitability; communication professionals should have the capability to make that case using data and evidence.

What technical skills for an area marketing manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of area marketing manager skills to add to your resume

The most important skills for an area marketing manager resume and required skills for an area marketing manager to have include:

Event Planning
Marketing Campaigns
Digital Marketing
Business Development
Business Relationships
Integrated Marketing
Sales Strategy
Sales Growth
Channel Marketing
Real Estate
Press Releases
ROI
Brand Marketing
Regional Sales
Product Launches
Trade Shows

Business Plan
Product Line
Market Analysis
Brand Positioning
Swot Analysis
Caribbean
POS
Experiential Marketing
Market Trends
Incentive Programs
Direct Reports
Training Programs
Direct Sales
State Territory
Lead Management
Corporate Sales

Sprint
Brand Development
Cold Calls
Retail Store
Social Media Sites
Marketing Mix
Medicare
Sales Volume
B2C
Community Events
HR
Mid-Atlantic
Local Events
Product Inventory
MRI
Community Organizations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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