As the Area Sales Director, you will need to hit or exceed annual sales targets within your assigned territory. You will develop and execute strategic plans to achieve sales targets and expand your customer base. You will need to build and maintain sales and long-lasting customer relationships to keep your sales on track.

As the Area Sales Director, you will own and hit annual sales targets, develop a strategic plan to achieve sales targets, and build and maintain sales staff relationships. You will also need to understand category-specific landscapes and trends and communicate the value proposition through proposals and presentations. You will also report on sales, budget, and customer tactics. It will help if you have proven sales executive experience or sales management experience and can communicate and present to all company levels. It will also be best if you have the skills to articulate the distinct aspect of all products and services offered by your company. Excellent listening, negotiation, and presentation skills will make you a great Area Sales Director. You also need a BA/BS degree or equivalent experience. You can make an annual median salary of $70,000 plus bonuses.

What Does an Area Sales Director Do

There are certain skills that many area sales directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and customer-service skills.

How To Become an Area Sales Director

If you're interested in becoming an area sales director, one of the first things to consider is how much education you need. We've determined that 74.9% of area sales directors have a bachelor's degree. In terms of higher education levels, we found that 9.3% of area sales directors have master's degrees. Even though most area sales directors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Area Sales Director

Area Sales Director Career Paths

Average Salary for an Area Sales Director

Area Sales Directors in America make an average salary of $90,206 per year or $43 per hour. The top 10 percent makes over $141,000 per year, while the bottom 10 percent under $57,000 per year.
Average Area Sales Director Salary
$90,206 Yearly
$43.37 hourly
10 %
90 %

What Am I Worth?


Area Sales Director Education

Area Sales Director Majors

32.2 %
14.1 %

Area Sales Director Degrees


74.9 %


10.2 %


9.3 %

Top Colleges for Area Sales Directors

1. University of Southern California

Los Angeles, CA • Private

In-State Tuition

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

4. University of Georgia

Athens, GA • Private

In-State Tuition

5. Virginia Polytechnic Institute and State University

Blacksburg, VA • Private

In-State Tuition

6. Northwestern University

Evanston, IL • Private

In-State Tuition

7. Ohio State University

Columbus, OH • Private

In-State Tuition

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition

9. University of Houston

Houston, TX • Private

In-State Tuition

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

Top Skills For an Area Sales Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.8% of area sales directors listed sales goals on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Area Sales Director Resume templates

Zippia allows you to choose from different easy-to-use Area Sales Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Area Sales Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Area Sales Director Demographics

Area Sales Director Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among area sales directors, 32.8% of them are women, while 67.2% are men.

  • The most common race/ethnicity among area sales directors is White, which makes up 82.7% of all area sales directors.

  • The most common foreign language among area sales directors is Spanish at 51.5%.

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Top Area Sales Director Employers

Most Common Employers For Area Sales Director

Rank  Company  Average Salary  Hourly Rate  Job Openings  
6Service Corporation International$92,536$44.495
7N2 Publishing$91,591$44.039
8Flowers Foods$89,824$43.187
10Interstate Hotels & Resorts$82,826$39.824

Area Sales Director Videos