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Area sales director vs regional sales director

The differences between area sales directors and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an area sales director and a regional sales director. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $90,206 average annual salary of an area sales director.

The top three skills for an area sales director include customer service, CRM and sales management. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

Area sales director vs regional sales director overview

Area Sales DirectorRegional Sales Director
Yearly salary$90,206$117,369
Hourly rate$43.37$56.43
Growth rate5%5%
Number of jobs77,25097,379
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does an area sales director do?

Area sales directors manage, train, and motivate the organization's team members to run revenue growth. Besides developing and managing efficient sales distribution networks, area sales directors also create reliable marketing strategies and sales strategies for the sales team's target setting and assigned territory. These professionals collect market feedback and customer feedback and update the organization about these comments/responses. They engage in periodical forecasting, analyze sales information, monitor sales team members' performance, and update the company heads.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Area sales director vs regional sales director salary

Area sales directors and regional sales directors have different pay scales, as shown below.

Area Sales DirectorRegional Sales Director
Average salary$90,206$117,369
Salary rangeBetween $57,000 And $141,000Between $77,000 And $177,000
Highest paying City-Las Vegas, NV
Highest paying state-Nevada
Best paying company-Cato Fashions
Best paying industry-Pharmaceutical

Differences between area sales director and regional sales director education

There are a few differences between an area sales director and a regional sales director in terms of educational background:

Area Sales DirectorRegional Sales Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Area sales director vs regional sales director demographics

Here are the differences between area sales directors' and regional sales directors' demographics:

Area Sales DirectorRegional Sales Director
Average age4646
Gender ratioMale, 67.2% Female, 32.8%Male, 75.8% Female, 24.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between area sales director and regional sales director duties and responsibilities

Area sales director example responsibilities.

  • Identify key decision makers, demonstrate ROI for proprietary product, drive design wins and achieve preferred print position.
  • Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
  • Launch and monitor new CRM system to maximize sales effectiveness.
  • Train sales teams in customer relationship management (CRM) software and sales skills.
  • Launch sales initiative for start-up company with unique delivery method for continuing medical education programs targeting physicians and other healthcare professionals.
  • Develop and implement an organizational restructure that result in improve go to market strategy and ROI.
  • Show more

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
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Area sales director vs regional sales director skills

Common area sales director skills
  • Customer Service, 10%
  • CRM, 8%
  • Sales Management, 6%
  • Sales Process, 6%
  • Revenue Growth, 4%
  • Business Development, 4%
Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%

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