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Become An Area Sales Representative

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Working As An Area Sales Representative

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • $60,000

    Average Salary

What Does An Area Sales Representative Do At Stanley Black and Decker

* Sales Responsibilities
* Grow sales by calling on end users and dealers within the assigned territory.
* Demonstrate Stanley power generation product line for end users and distributors through use of company vehicle and demo product
* Provide sales and technical application assistance.
* Aggressively seek new business opportunities, formulate and follow action plans as directed by the Strategic Account Manager
* Build strong relationship with customers and assist in adopting company products to their individual requirements and specifications.
* Resolve customer issues promptly and maintain good communication channels between the customers and the Company.
* Comply with all company policies, instructions, and directives for fulfillment of company objectives for maximum profitable sales.
* Be alert of competitive products and marketing practices and keep management informed.
* Prepare sales forecasts/goals and analyses of present and prospective opportunities in accordance with company procedures.
* Attend and participate in company sales meetings, training programs, trade shows, and conventions as directed.
* Develop new business opportunities, introduce new marketing programs and disseminate new products to markets.
* Maintain up-to-date customer record database and other records in accordance with company instructions using Salesforce.com.
* Prepare and submit call and expense reports as required.
* Maintain and manage company owned assets; ie laptop computer, cell phone, credit card and other company property.

What Does An Area Sales Representative Do At Intermetro Industries

* 1.Selling Metro products in defined healthcare settings 2
* Maintain and increase revenues and market share within the assigned territory by developing an effective business plan to penetrate competitive accounts and drive growth within existing accounts.
* Provide industry leading solutions to customers for their storage and transportation needs.
* Acts to meet/exceed customer expectations by sustaining regular contact and building superior relationships with key healthcare decision-makers and influencers at both the facility level and the IDN headquarter level.
* Active and ongoing learning and training to understand the market, products and brand positioning to grow revenues 6
* Demonstrates competency in the companys products and services by managing the entire sales process, presenting (oral and written) all aspects of the company products, and maintaining working knowledge of existing marketing programs.
* Utilize strong networking skills to gain access into new accounts.
* Weekly forecast updates and maintenance in our Sales management systems QuickBase.
* Arrange and participate in product demonstrations, quoting and proposal delivery and other duties as needed and assigned.

What Does An Area Sales Representative Do At Encompass Home Health

* Represent Encompass in activities involving professional relationships with physicians, hospitals, public health agencies, nurses' associations, state and county medical societies to apprise them of the availability of services.
* Implement programs and protocols that provide improved home health care and hospice services.
* Serve as a public awareness representative for Encompass.
* Responsible for public education relative to home health care and hospice services available through the agency and methodologies for obtaining such services.
* Responsible for meeting and/or exceeding referral and admission goals as set by Division Manager.
* Previous home health or hospice sales experience is preferred, but talent and demonstrated sales performance is equally important.
* Must have a college degree, or at least one year of sales or business experience, or be a licensed nurse.
* Ability to develop and support referral source relationships.
* Ability to thrive in a fast paced environment.
* Must be comfortable with making cold calls.
* Ability to execute presentations to physicians with confidence and composure.
* Exceptional and consistent costumer service skills.
* Impeccable verbal and written communication skills.
* Encompass Home Health & Hospice is one of the largest Medicare certified home health and hospice service providers in the nation.
* Year after year, we’ve been recognized as one of the Best Places to Work in our industry.
* A few of our great benefits include:
* Paid Days Off per year for Full Time employees.
* Continuing education opportunities.
* Scholarship program for employees and their children.
* Matching 401(k) plan.
* A great place to work starts with great employees committed to a great mission
* A Better Way to Care.
* If you are interested in this position, please APPLY NOW by completing an online application!
* Patient Coverage Area: Lewisville, Denton, Decatur, Flower Mound

What Does An Area Sales Representative Do At The Hershey Company

* Drive Customer Points of Sale through Consultative Business Partnering
* Customer Relationship Development and Management: Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) as well as distributors, brokers & contractors at all levels.
* Partner with KDMs, distributors, brokers & contractors to develop and execute a detailed action plan to increase and improve sales results within their stores based on sales analytics and best practices.
* Cultivate a network of influential contacts at all levels of internal and external customers to achieve sales objectives within assigned territory.
* Use strategic relationship with KDMs to influence and negotiate customers’ assistance in the merchandising of specific products in our portfolio, tailored to natural and specialty grocers.
* Data Analysis and Sales Call Preparation: Prepare for retail sales calls by obtaining and analyzing relevant store, product and market data and creating effective selling tools, presentations and one-sheeters for KDM delivery during call.
* Utilize and complete pre and post call planning methods and other company tools.
* Review and make recommendations to the Regional Sales Manager to modify routes that maximize business efficiencies for all sales calls within territory.
* Sales: Engage in forward selling utilizing consultative sales techniques of predetermined customer sales plans with store and market KDMs in every retail sales call, using provided data sources, technology, processes and procedures.
* Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes.
* Tailor selling and consultative strategies to influence KDMs to order additional products to increase incremental sales and incremental points of distribution, as well as obtain best in class quality of merchandising locations of promotional products.
* Collaboration with field marketing counterpart
* Understand and support dynamics of key geographic markets, retailers and consumers while working alongside field marketing team to ensure local field activities align with national & local sales distribution initiatives.
* These will include retail tie-ins, leveraging events and relationships with programs, company assets, sales incentives and promotional activity.
* Merchandising
* Achieve all merchandising objectives, including brand look of success & quarterly point of sale thematics, executing customer specific promotional plans through the effective use of forward selling and maintaining permanent secondary displays and other display vehicles established within the Retail Execution Plan.
* Ensure new items are placed on the shelf and out of stocks are addressed and corrected in every call.
* Administrative Responsibilities
* Complete and submit electronic and/or written reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company approved methods and technology on or before given due dates.
* Strategy Development & Process Improvement
* Develop and recommend strategies aimed to improve the overall effectiveness of the territory, district and/or area business activities.
* As requested, drive advocate partnerships within the assigned category.
* This is a non-exhaustive list of duties, as some ASRs may perform additional or different duties depending on, among other things, their education, work experience, assigned supervisor, personal preferences, customers, territory, and other factors.
* Moreover, depending on these and other factors, different ASRs may devote more or less time to any given responsibility.
* Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:
* Must have a valid US state issued driver’s license
* Must reside within territory boundaries
* Must be able to drive long distances to make multiple sales calls on a daily basis
* Must be able to work occasional weekends and overnight stays as required by the territory
* Must be able to lift 10
* lbs. on a regular basis with or without reasonable accommodations
* Must be able to bend, kneel, stoop down and demonstrate manual dexterity on a frequent basis with or without reasonable accommodations
* Must be able to use tablet technology; some roles will require an intermediate level of computer skills with the Microsoft Office products
* Must have daily access to wireless internet
* Must have flexibility and adaptability to changes in territory coverage
* In addition, the position requires the following competencies
* Communication—Expressing ideas effectively in individual and group situations (including nonverbal communication); adjusting language or terminology to the characteristics and needs of the audience.
* Cultural Interpersonal Effectiveness/ Valuing Diversity—Demonstrating an understanding of and effective adaptation to varying interpersonal styles and norms across cultures; taking actions to minimize the stresses of cross-cultural experiences and using them as opportunities for growth.
* Customer Service Orientation—Proactively developing customer relationships by making efforts to listen to and understand the customer (both internal and external); anticipating and providing solutions to customer needs; giving high priority to customer satisfaction
* Impact— Creating a good impression, commanding attention and respect, showing an air of confidence
* Initiative—Making active attempts to influence events to achieve goals; self-starting rather than accepting passively; working independently; taking action to achieve goals beyond what is required; being proactive.
* Integrity—Maintaining and promoting social, ethical, and organizational norms in conducting internal and external business activities.
* Personal Leadership—Setting high goals or standards of performance for self, staff workers, others, and the organization; being dissatisfied with average performance; self-imposing standards of excellence rather than having standards imposed by others.
* Persuasiveness/Sales Ability—Using appropriate interpersonal styles and communication methods to gain acceptance of an idea, plan, activity, service, or product from prospects and clientele.
* Planning and Organizing—Establishing a course of action for self and/or others to accomplish a specific goal; planning proper assignments of personnel and appropriate allocation of resources; establishing procedures to monitor the results of delegations, assignments, or projects.
* Practical Learning— Assimilating and applying in a timely manner new job-related information that may vary in complexity.
* Teamwork—Working effectively with team/work group or those outside the formal line of authority (e.g., peers, senior managers) to accomplish organizational goals; taking actions that respect the needs and contributions of others; contributing to and accepting the consensus; subordinating own objectives to the objectives of the organization or team.
* Tenacity—Staying with a position or plan of action until the desired objective is achieved or is no longer reasonably attainable

What Does An Area Sales Representative Do At Performance Food Group

* Manages a geographical sales territory ensuring that independent and regional account business is developed and budgeted sales and profit objectives are achieved.
* Regularly calls on existing and potential customers.
* Develops and executes business plans.
* Effectively manages time and resources to attain results.
* Builds business through support of company branded product.
* Manages pricing and monitors credit term compliance.
* Job Location:
* Portland, Oregon (OR)
* Shift:
* st Shift
* Full Time / Part Time:
* Full Time
* EEO Statement:
* Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations.
* Please click on the following links to review: (1) our EEO Policy ; (2) the "EEO is the Law" poster and supplement ; and (3) the Pay Transparency Policy Statement

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How To Become An Area Sales Representative

Educational requirements vary, depending on the type of product sold. If the products are not scientific or technical, a high school diploma is generally enough for entry into the occupation. If the products are scientific or technical, sales representatives typically need at least a bachelor's degree.


A high school diploma is sufficient for many positions, primarily for selling nontechnical or scientific products. However, those selling scientific and technical products typically must have a bachelor's degree. Scientific and technical products include pharmaceuticals, medical instruments, and industrial equipment. A degree in a field related to the product sold, such as chemistry, biology, or engineering, is often required.

Many sales representatives attend seminars in sales techniques or take courses in marketing, economics, communication, or even a foreign language to improve their ability to make sales.


Many companies have formal training programs for beginning wholesale and manufacturing sales representatives that last up to 1 year. In some programs, trainees rotate among jobs in plants and offices to learn all phases of producing, installing, and distributing the product. In others, trainees receive formal technical instruction at the plant, followed by on-the-job training under the supervision of a field sales manager.

New employees may be trained by going along with experienced workers on their sales calls. As they gain familiarity with the firm's products and clients, the new workers gain more responsibility until they eventually get their own territory.

Licenses, Certifications, and Registrations

Many in this occupation have either the Certified Professional Manufacturers' Representative (CPMR) certification or the Certified Sales Professional (CSP) certification, both offered by the Manufacturers' Representatives Educational Research Foundation (MRERF). Certification typically involves completing formal technical training and passing an exam. In addition, the CPMR requires 10 hours of continuing education every year in order to maintain certification.

Other Experience

Although not required, sales experience can be helpful, particularly for nontechnical positions.


Frequently, promotion takes the form of an assignment to a larger account or territory, where commissions are likely to be greater. Those who have good sales records and leadership ability may advance to higher level positions, such as sales supervisor, district manager, or vice president of sales. For more information on these positions, see the profile on sales managers.

Important Qualities

Customer-service skills. Sales representatives must be able to listen to the customer’s needs and concerns before and after the sale.

Interpersonal skills. Sales representatives must be able to work well with many types of people. They must be able to build good relationships with clients and with other members of the sales team.

Self-confidence. Sales representatives must be confident and persuasive when making sales presentations. In addition, making a call to a potential customer who is not expecting to be contacted, or “cold calling,” requires confidence and composure.

Stamina. Sales representatives are often on their feet for long periods of time and may carry heavy sample products.

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Area Sales Representative jobs

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Area Sales Representative Career Paths

Area Sales Representative
Account Executive Sales Manager
Director Of Sales
10 Yearsyrs
Sales Specialist District Sales Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Sales Manager Branch Manager Account Executive
District Sales Manager
7 Yearsyrs
Senior Sales Representative Territory Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Sales Consultant Senior Sales Representative Account Manager
Major Account Manager
7 Yearsyrs
Account Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Territory Sales Manager District Sales Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Sales Specialist Account Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
District Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Territory Manager Sales Specialist Account Manager
Regional Accounts Manager
8 Yearsyrs
Territory Sales Manager Product Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Senior Sales Representative Account Executive District Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Account Executive Sales Consultant Sales Manager
Regional Sales Manager
9 Yearsyrs
Account Manager Account Executive
Sales Manager
5 Yearsyrs
Regional Sales Manager General Manager Account Executive
Senior Sales Executive
9 Yearsyrs
District Sales Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
Regional Sales Manager National Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Sales Consultant Territory Manager Account Manager
Territory Account Manager
8 Yearsyrs
Sales Manager General Manager Account Executive
Territory Manager
7 Yearsyrs
Territory Manager Account Manager Sales Manager
Territory Sales Manager
7 Yearsyrs
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Area Sales Representative Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • German

  • Korean

  • Portuguese

  • Chinese

  • Romanian

  • Carrier

  • Irish

  • Japanese

  • Arabic

  • Vietnamese

  • Cherokee

  • Dutch

  • Mandarin

  • Hungarian

  • Ukrainian

  • Russian

  • Albanian

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Area Sales Representative

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Area Sales Representative Education

Area Sales Representative

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Top Skills for An Area Sales Representative


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Top Area Sales Representative Skills

  1. Product Line
  2. Territory Sales
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Organized and coordinated in store events to aid in the promotion of new product lines.
  • Increased Ohio territory sales from $350K to $1.3M Historically and currently highest sales level company wide.
  • Provided and executed excellent customer service specializing in customer relationship development, contract negotiations and extensive product knowledge.
  • Opened 75 new accounts within 9 months; achieving Most New Accounts award.
  • Recruit and screen prospective host families and students.

Top Area Sales Representative Employers

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