Research Summary. Below we've compiled a list of the most important skills for an area sales representative. We ranked the top skills based on the percentage of area sales representative resumes they appeared on. For example, 24.3% of area sales representative resumes contained customer service as a skill. Let's find out what skills an area sales representative actually needs in order to be successful in the workplace.

  • The most common hard skill for an area sales representative is customer service. 24.3% area sales representatives have this skill on their resume.
  • The second most common hard skill for an area sales representative is business development appearing on 16.6% of resumes. The third most common is sales process on 14.8% of resumes.
  • Three common soft skills for an area sales representative are customer-service skills, interpersonal skills and physical stamina.

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Below we've compiled a list of the most important skills for an area sales representative. We ranked the top skills based on the percentage of area sales representative resumes they appeared on. For example, 24.3% of area sales representative resumes contained customer service as a skill. Let's find out what skills an area sales representative actually needs in order to be successful in the workplace.

15 Essential Area Sales Representative Skills For Your Resume And Career

1. Customer Service

Here's how customer service is used on area sales representative resumes:
  • Managed daily operating activities for 11 gasoline/convenience stores, including profit and loss oversight, inventory control and customer service initiatives.
  • Demonstrated sales building success in depressed economy through down-store plan development and execution, customer service program design and implementation.
  • Provided and executed excellent customer service specializing in customer relationship development, contract negotiations and extensive product knowledge.
  • Identified and implemented improvement processes primarily in the areas of billing and customer service.
  • Managed all Southeast SATO installation activity and researched all customer service related issues.

2. Business Development

Here's how business development is used on area sales representative resumes:
  • Handled new business development and lead generation in my area.
  • Generated new business by conducting business development activities regarding diagnostic product/services and laboratory based drug screen/confirmation programs to multiple target markets.
  • Provide business development solutions to customers on best practices approaches to ensure healthy and stabilized business operations with over 350 accounts.
  • Field Sales Consultant/Business Development professional selling printing to corporations big and small, with focus on developing relationships with key executives.
  • Formulated new and innovative short and long-term business development strategies that generated increased levels of customer satisfaction, gross revenue/sales ranking.

3. Sales Process

Here's how sales process is used on area sales representative resumes:
  • Created personalized ordering system which facilitated and expedited sales process.
  • Handle objections, as necessary, throughout the sales process and closing of the sale while demonstrating outstanding customer satisfaction.
  • Initiated sales process by prospecting, scheduling appointments, presenting, understanding business needs, and closing sale.
  • Developed sales and marketing tools that streamlined reporting systematized the sales process and were adopted countrywide.
  • Direct responsibility to drive branch sales efforts through both inside and outside B2B sales processes.

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4. Customer Relations

Here's how customer relations is used on area sales representative resumes:
  • Serviced and retained existing customers by performing customer relations activities, adjusting service levels, and renewing service agreements.
  • Maintain current customer relationships while constantly prospecting for new customers and potential new sales opportunities.
  • Managed customer relationships to meet sales goals in a performance-driven environment.
  • Developed and maintained excellent customer relationships at store level.
  • Developed and improved customer relationships through high-volume telephone contact.

5. Product Knowledge

Here's how product knowledge is used on area sales representative resumes:
  • Established effective relationships with physicians through foundation of needs-based selling, advanced product knowledge, and thorough territory planning and preparation.
  • Planned and conducted numerous product knowledge seminars and demonstrations.
  • Demonstrate strong product knowledge to insure customer satisfaction.
  • Conduct product knowledge and specific ordering training, also conduct Special Order Sales(SOS) and Special Order needs training.
  • Practiced loss prevention strategies and trained retail associates on product knowledge, demonstration techniques, and lifestyle sales skills.

6. Territory Sales

Here's how territory sales is used on area sales representative resumes:
  • Increased territory sales and distribution by 5% despite a declining market due to advanced mapping technology.
  • Exceeded all established territory sales plan, objectives, and national sales goals.
  • Earned recognition increasing annual territory sales from $655,000 to $1,955,000.
  • Increased territory sales by 233% within a 14 month period.
  • Expanded territory sales by 400% with over 300 new accounts.

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7. Excellent Interpersonal

Here's how excellent interpersonal is used on area sales representative resumes:
  • Used excellent interpersonal and communication skills to build and maintain relationships with people across a variety of demographics.
  • Demonstrated excellent interpersonal skills and ability to sell products to a variety of customers.

8. CRM

Here's how crm is used on area sales representative resumes:
  • Focused on opportunity generation and pipeline development for the Microsoft Dynamics Platform, primarily ERP and CRM products.
  • Maintained an ACT (CRM) database for enhanced customer interaction and prospecting.
  • Document all activities in CRM to increase efficiency in your daily time management and provide management visibility and reporting.
  • Managed prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Consulted businesses to improve customer acquisition and retention through effective social media marketing and utilizing the Signpost automated CRM.

9. Sales Presentations

Here's how sales presentations is used on area sales representative resumes:
  • Prepared client sales presentations to help financial advisers overcome client objections.
  • Educate potential customers through sales presentations and product usage demonstrations.
  • Planned, created and delivered chemical dispensing equipment sales presentations
  • Perform sales presentations to physicians, medical assistants and staff for tens unit program.
  • Performed sales presentations for hospitals, wholesale distributors, physicians, and retail outlets.

Area Sales Representative Jobs

10. PET

Here's how pet is used on area sales representative resumes:
  • Oversee the ordering, inventory, and sales growth of all PET Diary products.
  • Stayed up to date with the ingredients in the major pet food brands.
  • Manage and promote goods at over 15 pet stores for WPFC.

11. PowerPoint

Here's how powerpoint is used on area sales representative resumes:
  • Communicated with teammates throughout the New York City zone through face-to-face meetings, PowerPoint presentations and conference calls.
  • Experience with: Microsoft Office, PowerPoint, Excel.
  • Developed innovative PowerPoint presentation used by the Office of Admissions to market executive support programs to potential students.
  • Provided PowerPoint presentations, project analysis, specifications, contract document analysis and cost estimates to client base.
  • Develop and utilize PowerPoint presentations demonstrating web based ordering system with new and existing customers.

12. Sales Growth

Here's how sales growth is used on area sales representative resumes:
  • Demonstrated consistent sales growth, profitability and accurate sales projections that allowed the establishment of three new territories and sales positions.
  • Awarded Most Valuable Team Player for sales growth while working in this role.
  • Maximized sales growth by pushing additional incremental displays on a daily basis.
  • Helped to achieve triple digit branch sales growth, fiscal year 2014 - 2015.
  • Achieve Sales Growth of 131%

13. Medical Sales

Here's how medical sales is used on area sales representative resumes:
  • Demonstrated strong knowledge in medical sales, equipment, supplies and managed healthcare.
  • Accredited in Medical Sales by Health Industry Distributors Association, certification of industry competence by nationally recognized program.
  • Received performance-based recognition within my first year in the medical sales industry.
  • Created medical sales division for fitness equipment company.
  • Manage team-driven medical sales responsibilities.

14. Trade Shows

Here's how trade shows is used on area sales representative resumes:
  • Attended product related seminars and trade shows throughout the United States to promote product.
  • Traveled to trade shows, conventions and participated in OMLA and OAMP functions.
  • Participated actively in trade shows and community group meetings to represent the company.
  • Increase public awareness by attending trade shows, fairs and other civic functions.
  • Job required some over night travel and working of various trade shows.

15. Account Management

Here's how account management is used on area sales representative resumes:
  • Coordinated inventory management, in store displays, promotions, marketing, event planning and national account management
  • Managed growth of area through effective account management and direct sale of contract services for solid waste collection and recycling.
  • Increased sales through effective account management and persistent cold calling.
  • Order entry for customers and account management.
  • Promoted to a specialty account management role to grow hydration product portfolio in competitive territory through consistent and persuasive sales calls.
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The eight most common skills based on Area Sales Representative resumes in 2023.

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List Of Skills To Add To Your Area Sales Representative Resume

According to recent trends, the most relevant area sales representative Resume Keywords for your resume are:

  • Customer Service
  • Business Development
  • Sales Process
  • Customer Relations
  • Product Knowledge
  • Territory Sales
  • Excellent Interpersonal
  • CRM
  • Sales Presentations
  • PET
  • PowerPoint
  • Sales Growth
  • Medical Sales
  • Trade Shows
  • Account Management
  • Sales Volume
  • Business Relationships
  • Building Relationships
  • Sales Strategies
  • Sales Objectives
  • Product Sales
  • Office Equipment
  • Business Plan
  • Sales Reports
  • POS
  • Expense Reports
  • Sales Training
  • Capital Equipment
  • Cold Calls
  • Sales Quota
  • Store Training
  • Internal Medicine
  • Professional Selling
  • Inventory Control
  • Direct Sales
  • Retail Store
  • Product Line
  • Sales Contracts
  • Product Demonstrations
  • Sales Associates
  • Store Management
  • FCA
  • Market Penetration
  • Gross Profit
  • Develop Sales Strategies
  • Taps
  • Upselling

Real Examples Of Area Sales Representative Resumes That Use These Skills

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Online Courses For Area Sales Representatives

One of the best ways to acquire the skills needed to be an area sales representative is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since area sales representatives benefit from having skills like customer service, business development, and sales process, we found courses that will help you improve these skills.

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3. The Complete B2B Sales Masterclass: 6 Courses in 1


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4. Sales Fire: B2B Sales & Business Development for Startups


The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

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5. Business Development & B2B Sales for Startups- Sales Valley


The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals...

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6. Sales Training: Practical Sales Techniques


Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!...

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7. The Complete Sales Skills Master Class - Sales Marketing B2B


Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills...

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8. Sales Machine: The Sales Training B2B Master Course


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9. Sales Training: How To Close More Sales


Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales...

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10. Sales Skills: 9 Sales Training Courses In 1


Develop Killer Sales Skills With The Ultimate Sales Training (Taught By 5 Top Sales Experts)...

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11. Sales Funnels Masterclass: Increase Sales With Sales Funnels


Learn to create highly converting sales, conduct professional email marketing & 10X your sales with sales funnel fast!...

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12. CRUSH IT! Sales Strategies


Discover a step by step sales process you can drop into your business to re-connect with lost prospects. Close Sales Now...

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13. Sales Training Pro: The Complete Sales Presentation Course


Practical, Hands-on Sales Techniques and Tools to Effortlessly Engage your Customers In Your Sales Presentations...

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14. Sales Fundamentals


Learn how to sell with core, proven techniques that have generated millions in sales revenue...

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15. Sales and Marketing For Online Businesses


A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

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16. Sales Training Everyone sells!


This course will give you extensive knowledge about the whole sales process...

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17. Sales Methodologies: Best Practices for Enterprise Selling


Apply sales methodology and sales process best practices to the modern enterprise selling organization...

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18. Supercharge Your Sales with Body Language


Win business, craft a killer sales pitch and learn how to close every deal with advanced nonverbal sales techniques...

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19. Sales Forecasting


Learn practical sales forecasting methods with Excel in 1 hour...

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20. LinkedIn Sales Navigator: LinkedIn's tool for B2B Sales


LinkedIn Sales Navigator best remote practices for the LinkedIn premium service for business development and B2B sales...

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