The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Area Sales Representative Responsibilities

Here are examples of responsibilities from real area sales representative resumes representing typical tasks they are likely to perform in their roles.

  • Manage customer order stock at remote manufacturing locations through OEM inventory software.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Develop a highly effective territory business plan and implement relevant and compliant business strategies to meet or exceed territory objectives.
  • Work independently within an assign territory in B2B environment, coordinate installations, process paperwork and aid customers with equipment financing.
  • Consult surgeons and surgical techs in a wide variety of reconstructive orthopedic surgeries to ensure procedures are completed properly and efficiently.
  • Coordinate international water treatment seminar.
  • Maintain merchandise and advertisements for different consumer electronics within Wal-Mart stores.
Area Sales Representative Traits
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Physical stamina shows that you are able to exert your energy for long periods of time without tiring.

Area Sales Representative Job Description

Perhaps the hardest question to answer when deciding on a career as an area sales representative is "should I become an area sales representative?" You might find this info to be helpful. When compared to other jobs, area sales representative careers are projected to have a growth rate described as "slower than average" at 2% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a area sales representative by 2028 is 35,400.

On average, the area sales representative annual salary is $48,726 per year, which translates to $23.43 an hour. Generally speaking, area sales representatives earn anywhere from $39,000 to $60,000 a year, which means that the top-earning area sales representatives make $21,000 more than the ones at the lower end of the spectrum.

Once you've become an area sales representative, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a sales representative and account manager, senior accounts representative, territory representative, and sales development representative.

Area Sales Representative Jobs You Might Like

Area Sales Representative Resume Examples

Area Sales Representative Skills and Personality Traits

We calculated that 16% of Area Sales Representatives are proficient in Customer Service, Sales Goals, and Business Development. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.

We break down the percentage of Area Sales Representatives that have these skills listed on their resume here:

  • Customer Service, 16%

    Managed daily operating activities for 11 gasoline/convenience stores, including profit and loss oversight, inventory control and customer service initiatives.

  • Sales Goals, 16%

    Managed customer relationships to meet sales goals in a performance-driven environment.

  • Business Development, 12%

    Developed and implemented thorough business plans that incorporated key business initiatives.

  • Sales Process, 11%

    Created personalized ordering system which facilitated and expedited sales process.

  • Prospective Customers, 7%

    Delivered product presentations to prospective customers promoting the benefits of Sony products.

  • Annual Sales, 6%

    Increased annual sales by communicating with decision makers, providing solutions for inventory control, and effectively managing the sales route.

Some of the skills we found on area sales representative resumes included "customer service," "sales goals," and "business development." We have detailed the most important area sales representative responsibilities below.

  • Arguably the most important personality trait for an area sales representative to have happens to be customer-service skills. An example from a resume said this about the skill, "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Additionally, other resumes have pointed out that area sales representatives can use customer-service skills to "tasked with merchandising product, counseling customers and coordinating with store management in three major retail chains. "
  • While it may not be the most important skill, we found that many area sales representative duties rely on interpersonal skills. This example from a area sales representative explains why: "wholesale and manufacturing sales representatives must be able to work well with many types of people." This resume example is just one of many ways area sales representatives are able to utilize interpersonal skills: "provide excellent customer service, interpersonal communicator; communicate well verbally, and in writing. "
  • Another skill that is quite popular among area sales representatives is physical stamina. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a area sales representative resume: "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." This example from a resume shows how this skill is used: "target physician specialties included: anesthesiology, pain management, orthopedics, physical medicine & rehabilitation, family and internal medicine. "
  • An area sales representative responsibilities sometimes require "self-confidence." The responsibilities that rely on this skills are shown by this resume excerpt: "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations" This resume example shows how this skill is used by area sales representatives: "direct business to business sales of confidential document destruction services. "
  • See the full list of area sales representative skills.

    Before becoming an area sales representative, 68.9% earned their bachelor's degree. When it comes down to graduating with a master's degree, 8.4% area sales representatives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most area sales representatives have a college degree. But about one out of every eight area sales representatives didn't attend college at all.

    Those area sales representatives who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for area sales representatives include a communication degree or a management degree.

    When you're ready to become an area sales representative, you might wonder which companies hire area sales representatives. According to our research through area sales representative resumes, area sales representatives are mostly hired by Humana, Performance Food Group, and Panasonic Electric Works Corporation of America. Now is a good time to apply as Humana has 19 area sales representatives job openings, and there are 7 at Performance Food Group and 6 at Panasonic Electric Works Corporation of America.

    Since salary is important to some area sales representatives, it's good to note that they are figured to earn the highest salaries at Oracle, Medtronic, and Liberty Mutual. If you were to take a closer look at Oracle, you'd find that the average area sales representative salary is $86,606. Then at Medtronic, area sales representatives receive an average salary of $66,679, while the salary at Liberty Mutual is $59,983.

    View more details on area sales representative salaries across the United States.

    Some other companies you might be interested in as a area sales representative include Verizon Communications, Cintas, and Cutco. These three companies were found to hire the most area sales representatives from the top 100 U.S. educational institutions.

    The industries that area sales representatives fulfill the most roles in are the manufacturing and retail industries. But the highest area sales representative annual salary is in the manufacturing industry, averaging $53,244. In the health care industry they make $49,688 and average about $48,692 in the finance industry. In conclusion, area sales representatives who work in the manufacturing industry earn a 15.9% higher salary than area sales representatives in the professional industry.

    The three companies that hire the most prestigious area sales representatives are:

      What Sales Representative And Account Managers Do

      A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.

      In this section, we compare the average area sales representative annual salary with that of a sales representative and account manager. Typically, sales representative and account managers earn a $5,400 higher salary than area sales representatives earn annually.

      Even though area sales representatives and sales representative and account managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require customer service, sales goals, and business development in the day-to-day roles.

      These skill sets are where the common ground ends though. An area sales representative responsibility is more likely to require skills like "area sales," "crm," "office procedures," and "product sales." Whereas a sales representative and account manager requires skills like "local businesses," "customer accounts," "internet," and "rep." Just by understanding these different skills you can see how different these careers are.

      On average, sales representative and account managers reach lower levels of education than area sales representatives. Sales representative and account managers are 5.5% less likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Senior Accounts Representative?

      Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.

      The next role we're going to look at is the senior accounts representative profession. Typically, this position earns a higher pay. In fact, they earn a $29,578 higher salary than area sales representatives per year.

      A similarity between the two careers of area sales representatives and senior accounts representatives are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "customer service," "sales goals," and "business development. "

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that area sales representative responsibilities requires skills like "customer relations," "area sales," "product knowledge," and "crm." But a senior accounts representative might use skills, such as, "payment plans," "insurance companies," "special projects," and "medicaid."

      In general, senior accounts representatives study at similar levels of education than area sales representatives. They're 3.1% less likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.

      How a Territory Representative Compares

      A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

      The territory representative profession generally makes a higher amount of money when compared to the average salary of area sales representatives. The difference in salaries is territory representatives making $22,037 higher than area sales representatives.

      While looking through the resumes of several area sales representatives and territory representatives we discovered that both professions have similar skills. These similarities include skills such as "customer service," "sales goals," and "business development," but they differ when it comes to other required skills.

      As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from area sales representatives resumes, they are more likely to have skills like "customer relations," "area sales," "potential customers," and "powerpoint." But a territory representative might have skills like "customer relationships," "food safety," "office staff," and "market share growth."

      When it comes to education, territory representatives tend to earn similar education levels than area sales representatives. In fact, they're 0.3% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.

      Description Of a Sales Development Representative

      A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

      Sales development representatives tend to earn a higher pay than area sales representatives by about $283 per year.

      While both area sales representatives and sales development representatives complete day-to-day tasks using similar skills like customer service, sales goals, and business development, the two careers also vary in other skills.

      Each job requires different skills like "annual sales," "customer relations," "area sales," and "crm," which might show up on an area sales representative resume. Whereas sales development representative might include skills like "communication," "sdr," "outbound calls," and "account executives."

      Sales development representatives earn a higher salary in the manufacturing industry with an average of $64,400. Whereas, area sales representatives earn the highest salary in the manufacturing industry.

      Sales development representatives reach similar levels of education when compared to area sales representatives. The difference is that they're 4.7% more likely to earn a Master's Degree less, and 0.6% less likely to graduate with a Doctoral Degree.