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AriZona Beverage Co. company history timeline

1992

The first cans, lemon and raspberry teas with bright pink and turquoise labels, rolled off the lines in May 1992.

They pushed the envelope even further, launching a second malt liquor, Crazy Horse, in 1992.

1994

The problems seem to have begun when the partners relocated from their cramped Brooklyn offices to Long Island in 1994, lengthening Ferolito's schlep from his New Jersey home.

1998

Eventually, the partners signed an agreement in 1998: Vultaggio would handle the day-to-day, but Ferolito would remain a 50% partner, entitled to half the profits and half the vote on major decisions.

The price was added to the packaging in 1998 after the company switched from glass bottles to aluminum cans as a way to stimulate sales.

2002

In 2002, Vultaggio struck a deal to produce the golf legend Arnold Palmer's eponymous half-tea, half-lemonade concoction.

2007

The two met in 2007 and that summer, AriZona sponsored a 12-day East Coast tour for Zickert and his skate team.

2011

Arizona's United States market share slipped from about 20% in 2011 to 17% today. "It's like a train," Vultaggio says of the litigation's impact. "If you disconnect the locomotive from the cars, the train will keep moving, but eventually it'll stop."

2014

Zickert and Spencer Vultaggio formalized their business relationship in 2014 after Zickert joined AriZona as skate team director.

2018

In 2018, the company made its first foray into marketing ad spends.

2020

The pilot, which debuted in May 2020, opens with Kirt, played by real-life skateboarder Nina Moran, offering to bring a gallon of AriZona Iced Tea to the newly formed female meet-up at the skatepark.

2022

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Founded
1992
Company founded
Headquarters
Woodbury, NY
Company headquarter
Founders
Spencer Vultaggio,John Ferolito
Company founders
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AriZona Beverage Co. may also be known as or be related to AriZona Beverage Co Ltd, AriZona Beverage Co., Arizona Beverage Co LLC, Arizona Beverage Co. and Hornell Brewing Co., Inc.