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Art director vs freelance art director

The differences between art directors and freelance art directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an art director and a freelance art director. Additionally, an art director has an average salary of $88,367, which is higher than the $85,453 average annual salary of a freelance art director.

The top three skills for an art director include graphic design, art direction and creative concepts. The most important skills for a freelance art director are photography, strong work ethic, and creative development.

Art director vs freelance art director overview

Art DirectorFreelance Art Director
Yearly salary$88,367$85,453
Hourly rate$42.48$41.08
Growth rate4%4%
Number of jobs11,4729,215
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4040
Years of experience66

What does an art director do?

An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.

What does a freelance art director do?

As a freelance art director, you will work hand-in-hand with the production designer to procure works of art for your organization. Note that your duties will depend on your particular industry. Generally, though, you will determine the artistic tone of various projects and use visuals to give life to magazines, websites, ad campaigns, and lots more. You may also lead a team of artists, evaluate the art, and approve copies. In this role, it is very likely you will work for an advertising agency, publisher, or media production company.

Art director vs freelance art director salary

Art directors and freelance art directors have different pay scales, as shown below.

Art DirectorFreelance Art Director
Average salary$88,367$85,453
Salary rangeBetween $57,000 And $135,000Between $51,000 And $142,000
Highest paying CitySan Francisco, CA-
Highest paying stateWashington-
Best paying companyThe Walt Disney Company-
Best paying industryTechnology-

Differences between art director and freelance art director education

There are a few differences between an art director and a freelance art director in terms of educational background:

Art DirectorFreelance Art Director
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityHarvard University

Art director vs freelance art director demographics

Here are the differences between art directors' and freelance art directors' demographics:

Art DirectorFreelance Art Director
Average age4040
Gender ratioMale, 57.4% Female, 42.6%Male, 59.1% Female, 40.9%
Race ratioBlack or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 4.3% Unknown, 5.6% Hispanic or Latino, 14.2% Asian, 7.6% White, 67.6% American Indian and Alaska Native, 0.6%
LGBT Percentage11%11%

Differences between art director and freelance art director duties and responsibilities

Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
  • Show more

Freelance art director example responsibilities.

  • Administer and manage daily operations including design, photography and freelancers, handling jobs from conception through completion.
  • Provide PowerPoint support and template creation.
  • Design and format templates in PowerPoint for presentations.
  • Refine HTML outreach, production efficiency, and follow-up sequence effectiveness.
  • Web base designs include HTML emails, banners and landing pages.
  • Demonstrate a strong ability to quickly design and sketch new ideas for client projects.
  • Show more

Art director vs freelance art director skills

Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%
Common freelance art director skills
  • Photography, 17%
  • Strong Work Ethic, 11%
  • Creative Development, 9%
  • Environmental Design, 8%
  • Web Banners, 7%
  • Adobe Photoshop, 5%

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