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Art director vs visual designer

The differences between art directors and visual designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an art director, becoming a visual designer takes usually requires 6-12 months. Additionally, an art director has an average salary of $88,367, which is higher than the $86,495 average annual salary of a visual designer.

The top three skills for an art director include graphic design, art direction and creative concepts. The most important skills for a visual designer are sketch, visual design, and graphic design.

Art director vs visual designer overview

Art DirectorVisual Designer
Yearly salary$88,367$86,495
Hourly rate$42.48$41.58
Growth rate4%3%
Number of jobs11,47246,815
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age4038
Years of experience612

What does an art director do?

An art director's duty will vary depending on the line of industry involved. However, most of the responsibilities will revolve in taking charge of the artistic direction and decisions in a project or campaign. Most of the time, it is an art director's call to conceptualize and bring a vision to completion and take the lead in coordinating with various artists and creative staff. Furthermore, an art director must oversee the progress of workflow and workforce, develop plans and strategies, and approve or provide suggestions in every creative output from staff.

What does a visual designer do?

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Art director vs visual designer salary

Art directors and visual designers have different pay scales, as shown below.

Art DirectorVisual Designer
Average salary$88,367$86,495
Salary rangeBetween $57,000 And $135,000Between $51,000 And $143,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyThe Walt Disney CompanyByteDance
Best paying industryTechnologyStart-up

Differences between art director and visual designer education

There are a few differences between an art director and a visual designer in terms of educational background:

Art DirectorVisual Designer
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Art director vs visual designer demographics

Here are the differences between art directors' and visual designers' demographics:

Art DirectorVisual Designer
Average age4038
Gender ratioMale, 57.4% Female, 42.6%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 4.4% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 7.8% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between art director and visual designer duties and responsibilities

Art director example responsibilities.

  • Manage a small group of graphic artists for PC/Mac catalog.
  • Lead the conception, design and execution of cross channel initiatives for healthcare and pharmaceutical clients.
  • Monitor the day-to-day activities on projects working with editorial, design and technical teams to execute and achieve project goals.
  • Collaborate on marketing strategies and concept creation for sketch presentations, and photo shoots with talent.
  • Utilize working knowledge of HTML, CSS and PHP in the creation of web sites and social media campaigns.
  • Perform vast typesetting and paste-up duties.
  • Show more

Visual designer example responsibilities.

  • Design, project manage, and build retail stores from sketch to completion.
  • Manage website redesign including copywriting and updating all website content.
  • Produce and deliver HTML5, CSS3 and graphical items.
  • Design team brand and logo for organization.
  • Provide approved design in HTML5 to web developer for publishing.
  • Utilize expertise in Photoshop CS6, HTML5/CSS, Squarespace, and JavaScript.
  • Show more

Art director vs visual designer skills

Common art director skills
  • Graphic Design, 11%
  • Art Direction, 7%
  • Creative Concepts, 7%
  • Sketch, 7%
  • Adobe Creative Suite, 5%
  • Adobe Photoshop, 5%
Common visual designer skills
  • Sketch, 19%
  • Visual Design, 8%
  • Graphic Design, 5%
  • UI, 5%
  • User Experience, 4%
  • Visualization, 4%

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