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In the early 1960's, a young woman channeled her need for self-expression into reviving the art of stenciling in the United States.
Noel C. Bloom founded Family Home Entertainment in 1981.
A small group of stencil enthusiasts met in 1984 to form the Stencil Artisans League, Inc (SALI) a not-for-profit organization dedicated to the promotion and preservation of the art form of stenciling.
1984: I'VE is incorporated.
By 1986, video distribution had become such a lucrative operation that companies such as I'VE were able to help underwrite the costs of movies in exchange for their video rights.
1986: I'VE is acquired by Carolco Pictures Inc.
Profits for 1988 soared to $16 million, as LIVE released a number of hit rental titles such as Teenage Mutant Ninja Turtles and Rambo III.
1989: LIVE acquires Strawberries, an East Coast chain of retail audio and video stores.
In the 1990's, decorative painting became popular in the United States attracting muralist, faux finishers, gilders, toile painters and other decorative artisans to the art of stenciling.
Further shaking up the company, CEO Patterson resigned in December 1991, and was replaced by David Mount, formerly the head of LIVE's Home Video Division.
In 1991, it completed a deal that had been nearly a year in the making, when it spent over $60 million to bring Vestron, Inc. into its fold.
Nevertheless, saddled particularly by the albatross of its retail division, LIVE lost $14.8 million in 1992, and total revenue for the year had dropped 19 percent.
In 1994, Roger Burlage took the helm at LIVE. His influence as CEO was profound.
In April 1997, this situation changed dramatically, when LIVE agreed to be acquired for $150 million in cash by an investor group led by Bain Capital of Boston and Richland Gordon & Co.
In September 1997, LIVE debuted a home-grown product, director Wes Craven's horror film Wishmaster, which opened in 2,500 United States theaters.
Moreover, he anticipated 1999 revenue to exceed $300 million, and net income to break $7 million.
International Decorative Artisans League (IDAL)is a 501(c)3 non-profit organization.©2020 International Decorative Artisans League.
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Artisans, Inc may also be known as or be related to ARTISAN ENTERTAINMENT, Artisan Design Group Holdings and Artisans, Inc.