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Become An Artist Representative

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Working As An Artist Representative

  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Getting Information
  • Thinking Creatively
  • Selling or Influencing Others
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $79,000

    Average Salary

Example Of What An Artist Representative does

  • Performed market segment analysis within retail channels to improve brand exposure.
  • Develop and execute a marketing plan to increase artist visibility and name recognition as well as reach new clientele.
  • Marketed Island Def Jam Music Group and subsidiary label artists at retail and lifestyle accounts in the Los Angeles regional market.
  • Write press releases and articles for publication in local and national media markets.
  • Designed grant letters, press releases and academic articles.
  • Assisted artist by helping her develop a complete artist package to present to record labels.
  • Handle client contracts, business matters and career development and advancement
  • Managed nightlife, and grassroots promotion campaigns and projects in NYC for releases by braod roster of artists.
  • Organized, set up and manned booth displays for marketing at trade shows and galleries.
  • Monetized all events to drive sales or collect consumer data.
  • Relayed communications that included priority and competitive artists, tour dates, video play, airplay, and digital.
  • Assisted in gallery layout, promotion with primary focus on sales.
  • Managed visibility campaigns and awareness for artists on tour.
  • Collaborated with Artists to coordinate and develop albums and tour dates.
  • Provided compliance checks for promotions/product at retail and non-traditional accounts, plus knowledge on how to correct issues at store level.
  • Consulted on business development issues such as marketing and merchandising.
  • Set up and plan events for new releases and Artists in-stores.
  • Consulted with booking agent regarding dates, prices, and events to book shows at local venues.
  • Analyzed Soundscan, BDS & Video airplay to determine where to focus marketing efforts.
  • Complete production and execution of Fender summer NAMM concerts for dealer network and industry attendees.

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Top Skills for An Artist Representative

  1. Local Businesses
  2. Art Direction
  3. Consumer Data
You can check out examples of real life uses of top skills on resumes here:
  • Monetized all events to drive sales or collect consumer data.
  • Developed new clients for talent and negotiate all potential projects.
  • Relayed communications that included priority and competitive artists, tour dates, video play, airplay, and digital.
  • Acquired an intense understanding of Southern California/Arizona/Nevada retail and lifestyle accounts.
  • Introduced a select group of commercial photographers and illustrators to the graphic design, advertising, publishing and nonprofit community.

Artist Representative Demographics

Gender

Male

44.6%

Female

42.9%

Unknown

12.5%
Ethnicity

White

65.3%

Hispanic or Latino

14.1%

Black or African American

11.7%

Asian

5.7%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

63.6%

Italian

18.2%

Portuguese

9.1%

French

9.1%
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Artist Representative Education

Schools

New York University

8.2%

Fashion Institute of Technology

8.2%

Southern Methodist University

6.1%

University of West Florida

6.1%

University of Phoenix

6.1%

Northeastern University

6.1%

Santa Monica College

6.1%

University of Connecticut

4.1%

Global Business Institute - Far Rockaway

4.1%

Emory University

4.1%

University of Colorado at Boulder

4.1%

Clark Atlanta University

4.1%

Johnson County Community College

4.1%

College of Southern Nevada

4.1%

Wittenberg University

4.1%

Pennsylvania State University

4.1%

University of California - Berkeley

4.1%

University of North Texas

4.1%

State University of New York College at New Paltz

4.1%

Art Institute of Houston

4.1%
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Majors

Business

15.1%

Fine Arts

12.0%

Graphic Design

9.6%

Communication

7.8%

Marketing

7.2%

Entertainment Business

5.4%

Photography

5.4%

English

5.4%

Liberal Arts

5.4%

Management

3.6%

Psychology

3.6%

Music

2.4%

Political Science

2.4%

Information Technology

2.4%

Public Relations

2.4%

Journalism

2.4%

Culinary Arts

1.8%

Social Sciences

1.8%

Finance

1.8%

Electrical Engineering

1.8%
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Degrees

Bachelors

47.5%

Other

20.8%

Masters

14.0%

Associate

9.3%

Certificate

5.9%

Doctorate

1.7%

License

0.4%

Diploma

0.4%
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