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Become An Arts Manager

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Working As An Arts Manager

  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Making Decisions and Solving Problems
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Stressful

  • $92,000

    Average Salary

What Does An Arts Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Arts Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Yearly Salary
$92,000
Show Salaries
$46,000
Min 10%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$92,000
Median 50%
$185,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Englewood, CO
Highest Paying State
Georgia
Avg Experience Level
3.5 years
How much does an Arts Manager make at top companies?
The national average salary for an Arts Manager in the United States is $92,917 per year or $45 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $185,000.

Real Arts Manager Salaries

Job Title Company Location Start Date Salary
Graphics Arts Manager Apple Inc. Cupertino, CA Jan 21, 2014 $175,000 -
$195,000
Graphic Arts Manager Apple Inc. Cupertino, CA Sep 19, 2013 $165,000
Graphic Arts Manager Apple Inc. Coral Gables, FL Aug 16, 2016 $160,000 -
$180,000
Graphic Arts MGR 3 Apple Inc. Cupertino, CA Oct 01, 2011 $155,000
Graphic Arts MGR 2 Apple Inc. Cupertino, CA Sep 20, 2011 $150,000
Graphics Arts Manager Apple Inc. Cupertino, CA Jan 11, 2014 $140,800 -
$160,800
Graphic Arts MGR 3 Apple Inc. Cupertino, CA Dec 19, 2014 $140,400 -
$224,700
Senior Art Manager Blizzard Entertainment, Inc. Irvine, CA Sep 02, 2015 $140,000
Art Manager Microsoft Corporation Redmond, WA Sep 22, 2011 $124,000
Art Manager & Director Rockstar Games, Inc. New York, NY Nov 17, 2009 $120,000 -
$135,000
Art Manager Blizzard Entertainment, Inc. Irvine, CA Aug 23, 2014 $117,208
Graphic Arts MGR 1 Apple Inc. Culver City, CA Aug 18, 2015 $95,000 -
$115,000
Graphic Arts Manager Apple Inc. Cupertino, CA Aug 22, 2014 $95,000 -
$115,000
Manager, Art Ngmoco, LLC San Francisco, CA Jan 01, 2016 $94,000
Interactive Art Manager Emusic.com Inc. New York, NY Sep 04, 2013 $90,000
Manager, Art Relationships and Operations Woofbert, Inc. New York, NY Oct 01, 2016 $75,000 -
$85,000
Art Outsourcing Manager Ngmoco, LLC D/B/A Dena San Francisco San Francisco, CA May 27, 2013 $75,000
Manager of Martial Art School Chung's Martial Arts Center, Inc. Silver Spring, MD Sep 16, 2010 $66,012
Manager of Martial Art School Chung's Martial Arts Center, Inc. Silver Spring, MD Sep 24, 2010 $66,012
Creative Art Manager Outlook Resources, Inc. La Mirada, CA Jan 09, 2016 $63,967
Art Manager Just Games Interactive Entertainment, LLC Los Angeles, CA Aug 10, 2012 $61,000 -
$75,000

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Top Skills for An Arts Manager

  1. Art Direction
  2. Production Artists
  3. Design Staff
You can check out examples of real life uses of top skills on resumes here:
  • Contributed art direction to ensure cohesiveness between artists.
  • Interviewed potential designers, photographers, illustrators, production artists and made recommendations for hiring.
  • Supervised a design staff of two to three designers and managed freelance talent and photographers.
  • Provided corporate graphic design services for marketing, sales and training departments as well as the executive team.
  • Managed in-house and off-site Flash developers, 3D animators, graphic designers and copywriter/editors.

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Top 10 Best States for Arts Managers

  1. Georgia
  2. North Carolina
  3. Colorado
  4. New York
  5. Washington
  6. Minnesota
  7. Rhode Island
  8. Alabama
  9. Arkansas
  10. North Dakota
  • (30 jobs)
  • (24 jobs)
  • (18 jobs)
  • (74 jobs)
  • (25 jobs)
  • (8 jobs)
  • (1 jobs)
  • (3 jobs)
  • (1 jobs)
  • (0 jobs)

Arts Manager Demographics

Gender

Male

46.4%

Female

44.4%

Unknown

9.2%
Ethnicity

White

61.7%

Hispanic or Latino

15.8%

Black or African American

10.8%

Asian

7.4%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

35.7%

French

14.3%

Mandarin

9.5%

Italian

9.5%

Chinese

7.1%

Portuguese

4.8%

Japanese

4.8%

Arabic

4.8%

Dutch

2.4%

Finnish

2.4%

Cantonese

2.4%

Korean

2.4%
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Arts Manager Education

Schools

Art Institute of Pittsburgh

11.4%

Savannah College of Art and Design

6.8%

San Jose State University

6.8%

Rhode Island School of Design

6.8%

Brigham Young University

5.7%

Rochester Institute of Technology

5.7%

Fashion Institute of Technology

5.7%

University of Oregon

5.7%

Arizona State University

4.5%

Academy of Art University

4.5%

Full Sail University

4.5%

Florida State University

4.5%

University of Montana

3.4%

Western Michigan University

3.4%

Southern Methodist University

3.4%

New York University

3.4%

University of Tennessee - Knoxville

3.4%

Texas State University

3.4%

A-Technical College

3.4%

School of the Art Institute of Chicago

3.4%
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Majors

Graphic Design

27.7%

Fine Arts

17.9%

Business

7.5%

Entertainment Business

4.0%

Communication

4.0%

Psychology

3.8%

Design And Visual Communication

3.5%

Photography

3.2%

General Studies

3.2%

Music

3.2%

English

2.9%

Computer Applications

2.9%

Education

2.6%

General Education, Specific Areas

2.6%

Computer Science

2.3%

Elementary Education

2.0%

Advertising

2.0%

Graphic Communications

1.7%

Digital Media

1.4%

Writing

1.4%
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Degrees

Bachelors

45.2%

Other

20.3%

Masters

15.4%

Associate

12.3%

Certificate

3.5%

Doctorate

1.6%

Diploma

1.2%

License

0.6%
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