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Become An Assistant Athletic Director

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Working As An Assistant Athletic Director

  • $104,850

    Average Salary

What Does An Assistant Athletic Director Do At Texas A&M University-Kingsville

* Develops and maintains programs in support of TAMU athletics, including academic support services, administration of supports including financial aid and facilities, event coordination, and sports information.
* Serves as liaison between the department and university administration.
* Supervises assigned staff.
* Supervises assigned sports.
* Maintains familiarity with all applicable NCAA, Conference and University rules and regulations.
* Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised

What Does An Assistant Athletic Director Do At Mnscu

* Event ManagementImprove game environment, establish all policies and procedures to insure a positive game environment for all home athletics events which will work to guarantee a positive experience for both Winona State student athletes, fans, and visiting teams.
* Some areas of responsibility include: hiring and scheduling staff workers, tickets, facility set-up, selecting and scheduling ball kids, hiring and scheduling officials, liaison with visiting teams and officials, developing event check lists & protocols, and developing and maintaining group contacts
* Athletic Ticket SalesSupervise all athletic ticket sales for football, soccer, volleyball, gymnastics, basketball, and any other ticketed events.
* Serve as primary sales and marketing director for season and general ticket sales.
* Develop and implement an annual strategy to increase ticket sales.
* Develop strategies for better servicing our present ticket holders and expand season tickets in other sports.
* Negotiate necessary contracts for ticket software packages that best serve the athletics department, including a means by which tickets may be sold on-line to our customers
* Marketing and PromotionCoordinate marketing and promotions of athletic teams through traditional media and social media (web site, radio, TV and newspapers).
* Construct advertising campaigns and selected areas of media planning.
* Manage the use of all in-kind advertising for the department.
* Coordinate tracking of contracted spots between sponsors and our radio, TV and newspaper outlets and game-day programs
* Corporate SponsorshipDevelopment and maintenance of corporate relationships and fulfillment of corporate sponsorship agreements.
* Works to identify and solicit new corporate sponsors, and works with suite marketing and sales.
* Oversee sponsor and season ticket holders' tickets and parking allocations for regular and post-season play.
* Coordinate and update all sponsor signage needs
* Social Media/Brand ManagerAct as the department's lead person in developing the Warrior Athletics brand through social media, trademarks and printed materials.
* Ensure department style guide is strictly adhered to by all internal and external constituents.
* Manage the department's merchandise and licensing agreements by negotiating a contract with outside groups who specialize in this area.
* Work closely with the legal department on campus to ensure compliance with specifics of contracts that are signed.
* Track revenue generated

What Does An Assistant Athletic Director Do At Hobart and William Smith Colleges

* Supervise all functions of the department's external operations.
* In collaboration with the Vice President for Marketing & Communications for the Colleges develop external strategic plan for marketing and promotions.
* In collaboration with the Office of Advancement assist the Director of William Smith Athletics and the Heron Society Board of Directors in developing and executing a strategic plan for membership growth.
* Coordinate Heron Society Board of Directors' meetings.
* Manage the Heron Society solicitation schedule.
* Establish and build relationships with William Smith athletics alumnae and parents of student-athletes to encourage campus and athletics department involvement and support.
* Develop, lead and direct the strategic vision of the Corporate Alliance Program.
* Serve as the department liaison with external constituents in advertising and sponsorships.
* Efficiently and effectively manage budgets for the Corporate Alliance Program and Heron Society.
* Manage group ticket sales for ice hockey and post season events.
* Oversee game day management operations for fall sports.
* Manage new hire processes for William Smith Athletics.
* In collaboration with the Vice President & General Counsel serve as the legal consultant to the Athletic Director and department staff as it relates to federal, state, HWS, NCAA, Liberty League and sport conferences’ laws, policies, rules and regulations.
* Maintain an exemplary standard of conduct.
* Support and be of service to organizations and agencies that promote sport, conduct competitive opportunities, and provide a forum for learning more about sport.
* Assist with all William Smith Athletics special events.
* Represent the department at college events on and off campus and on campus committees.
* Perform other duties as assigned

What Does An Assistant Athletic Director Do At Texas A&M University-Corpus Christi

* Coordinate and direct the activities of the athletic communications staff serving 16 intercollegiate sports.
* Supervise staff to include the assistant director of athletic communications, athletic communications assistant and the multimedia assistant.
* Administer budget for the department.
* Oversee and develop the content and features of the athletics website along with the Islanders Digital Network.
* Supervise the writing and circulating of news releases to the media.
* Oversee all social media efforts for the Athletics Department.
* Create and edit various publications, including, but limited to, digital graphics and media guides.
* Assist with the coordination of game day operations for several sports.
* Maintain statistics and records for athletic teams.
* Oversee and develop the content and publication of game programs.
* Serve as the primary liaison between the media, other universities, conferences, and organizations.
* Perform other duties as assigned

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Assistant Athletic Director Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Nepali

  • Hungarian

  • Romanian

  • Japanese

  • Mandarin

  • Hindi

  • Russian

  • Chinese

  • Italian

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Assistant Athletic Director

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Assistant Athletic Director Education

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Real Assistant Athletic Director Salaries

Job Title Company Location Start Date Salary
Assistant Athletic Director for Sports Science Texas A&M University College Station, TX Jul 30, 2014 $100,000
Assistant Athletic Director, Student-Athlete Behav Stephens Institute San Francisco, CA Aug 18, 2014 $60,000
Assistant Athletic Director, Student-Athlete Behav Stephens Institute San Francisco, CA Aug 26, 2014 $60,000
Assistant Athletic Director Southern Illinois University Edwardsville Edwardsville, IL May 25, 2014 $56,722
Assistant Athletic Director for Compliance Palm Beach Atlantic University West Palm Beach, FL Sep 10, 2015 $50,000
PE Teacher and Assistant Athletic Director St. Peter's Catholic School Greenville, NC Mar 11, 2015 $47,070
Assistant Athletic Director for Compliance Northwestern Oklahoma State University Alva, OK Jan 01, 2011 $46,290
Director of Rugby Operation/Asst Athletic Director Lindenwood Female College Saint Charles, MO Dec 09, 2015 $46,244
Assistant Athletic Director for Compliance Northwestern Oklahoma State University Alva, OK Jan 01, 2011 $45,000
Assistant Athletic Director for Media Relations The University of North Dakota Grand Forks, ND Apr 19, 2012 $43,910
Assistant Athletic Director The Seed Public Charter School Washington, DC Mar 26, 2009 $42,409
Assistant Athletic Director of Compliance University of Louisiana at Monroe Monroe, LA Mar 05, 2015 $42,000
Assistant Athletic Director/Head Soccer Coach Concord University Athens, WV May 15, 2009 $41,000
PE Teacher and Assistant Athletic Director St. Peter's Catholic School Greenville, NC Mar 12, 2012 $37,893

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Top Skills for An Assistant Athletic Director


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Top Assistant Athletic Director Skills

  1. Athletic Program
  2. Athletic Department
  3. Student Athletes
You can check out examples of real life uses of top skills on resumes here:
  • Operated and managed both a Middle and High School Athletic Program that offered both male and female sports.
  • Oversee over 100 student athletes acting as liaison between the athletic department and the university's residence and academic advising departments.
  • Coordinated the summer camps during the summer as well as set up and organize a day of physicals for student athletes
  • Managed scheduling, logistics, confirmation and communication for all athletic events.
  • Conducted rules education sessions with coaches; proficient with NCAA Compliance Software.

Top Assistant Athletic Director Employers

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Assistant Athletic Director Videos

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The life of an Athletic Director

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