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Become An Assistant Director, Communications

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Working As An Assistant Director, Communications

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does An Assistant Director, Communications Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Assistant Director, Communications

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Assistant Director, Communications jobs

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Assistant Director, Communications Demographics

Gender

Female

60.1%

Male

38.5%

Unknown

1.4%
Ethnicity

White

85.2%

Hispanic or Latino

7.4%

Asian

5.7%

Unknown

1.3%

Black or African American

0.4%
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Languages Spoken

Spanish

52.4%

French

14.3%

Portuguese

4.8%

German

4.8%

Hebrew

4.8%

Japanese

4.8%

Samoan

2.4%

Vietnamese

2.4%

Braille

2.4%

Russian

2.4%

Arabic

2.4%

Italian

2.4%
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Assistant Director, Communications Education

Schools

New York University

9.6%

Johns Hopkins University

6.1%

Northwestern University

5.3%

Temple University

5.3%

Florida State University

5.3%

University of Arkansas, Fayetteville

5.3%

Liberty University

5.3%

University of Illinois at Chicago

5.3%

Ball State University

5.3%

Syracuse University

4.4%

Ithaca College

4.4%

University of Wisconsin Extension

4.4%

Michigan State University

4.4%

Ohio State University

4.4%

State University of New York Buffalo

4.4%

Pennsylvania State University

4.4%

University of Massachusetts Amherst

4.4%

University of Phoenix

4.4%

American University

4.4%

University of Alabama

3.5%
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Majors

Communication

17.2%

Business

14.1%

Journalism

10.3%

English

8.0%

Marketing

7.6%

Kinesiology

5.7%

Political Science

5.3%

Management

4.4%

Public Relations

3.4%

Educational Leadership

2.9%

Education

2.7%

Public Administration

2.5%

Psychology

2.3%

Writing

2.1%

General Education, Specific Areas

2.1%

School Counseling

1.9%

Social Work

1.9%

Elementary Education

1.9%

Journalism And Mass Communications

1.9%

Law

1.9%
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Degrees

Bachelors

41.9%

Masters

38.0%

Other

9.6%

Certificate

4.0%

Doctorate

3.9%

Associate

2.1%

Diploma

0.6%
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Real Assistant Director, Communications Salaries

Job Title Company Location Start Date Salary
Assistant Director, Alumni Integrated Communications University of San Francisco San Francisco, CA Jan 12, 2015 $70,000
Assistant Head Tennis Pro and Director of Communic Apex Tennis Club Fayetteville, AR Jul 24, 2014 $66,784
Assistant Head Tennis Pro and Director of Communic Apex Tennis Club Fayetteville, AR Jun 10, 2013 $66,784
Assistant Head Tennis PRO, Director of Communicati Apex Tennis Club Fayetteville, AR Jun 10, 2013 $66,784
Assistant Communications Director Central California Conference of Seventh-Day Adven Clovis, CA Oct 17, 2011 $52,982
Assistant Director of Education & Communications American Purlinton University Pomona, CA Dec 01, 2009 $50,526

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Top Skills for An Assistant Director, Communications

WebContentPressReleasesVideoContentFacebookAlumniTwitterPhotographySuperviseAnnualReportNcaaMenCrisisSpecialEventsInstagramResourceStrategicCommunicationsCommunityServiceYoutubeCommunityRelationsNewsReleasesAthleticDepartment

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Top Assistant Director, Communications Skills

  1. Web Content
  2. Press Releases
  3. Video Content
You can check out examples of real life uses of top skills on resumes here:
  • Planned, drafted, and edited communication materials, including news releases, brochures, newsletters, and web content.
  • Supervised staff and managed communications including press releases and company correspondence.
  • Produced written and video content for website: cofcsports.com.
  • Organized the Hall Council's online presence on Facebook.
  • Serve as Associate Editor of school alumni magazine.

Top Assistant Director, Communications Employers

Assistant Director, Communications Videos

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Careers in Communications and Public Relations

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