What does an assistant director, communications do?
An assistant communications director is responsible for managing the communicative operations across the company, handling the dissemination of information among employees, and releasing management announcements to media platforms. Assistant communications directors draft project techniques and strategies, as well as monitoring social media contents and press releases. They also identify business opportunities by analyzing recent trends that would generate more revenue resources and increase the company's profits. An assistant communications director must have excellent communication and organizational skills, especially in assessing business information to prevent miscommunications and negative publications.
Assistant director, communications responsibilities
Here are examples of responsibilities from real assistant director, communications resumes:
- Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
- Increase Facebook followers from 100,000 to 300,000 by identifying and engaging supporters.
- Engineer a statewide network of local Facebook groups that enable the campaign to easily communicate with supporters across the state.
- Create and update an eye-catching, interactive Instagram account in order to keepall families aware of all camp activities and events.
- Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
- Develop best-in-class trade show presence that always generate positive ROI, in addition.
- Partner closely with PMO to set communications standards across the reporting structure.
- Develop and maintain PMO communication standards and stakeholder documentation.
- Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
Assistant director, communications skills and personality traits
We calculated that 13% of Assistant Directors, Communications are proficient in Customer Service, Property Management, and Professional Development. They’re also known for soft skills such as Customer-service skills, Listening skills, and Interpersonal skills.
We break down the percentage of Assistant Directors, Communications that have these skills listed on their resume here:
- Customer Service, 13%
Ensured superior and personal customer service relations, efficient business operation increasing revenue via practical and creative applications.
- Property Management, 7%
Help manage with Property Manager all day-to-day activities including tenants, subcontractors, and property management.
- Professional Development, 7%
Organized and coordinated professional development programs for educators on relevant heart health topics.
- Alumni, 6%
Coordinated annual spring alumni homecoming event; created direct mail piece for continuing education postcards sent to potential homecoming participants.
- Photoshop, 5%
Utilized programs like Microsoft Publisher 2010 and Adobe Photoshop CS4 to create posters and fliers to advertise for the Hall Council.
- Graphic Design, 5%
Supervised the graphic design and communications assistant student workers.
Most assistant directors, communications use their skills in "customer service," "property management," and "professional development" to do their jobs. You can find more detail on essential assistant director, communications responsibilities here:
Customer-service skills. To carry out their duties, the most important skill for an assistant director, communications to have is customer-service skills. Their role and responsibilities require that "property, real estate, and community association managers must provide excellent support to keep existing clients and expand their business with new ones." Assistant directors, communications often use customer-service skills in their day-to-day job, as shown by this real resume: "dedicated to fostering an ongoing positive relationship with resident and deliver exceptional customer service to ensure maximum number of lease renewals. "
Listening skills. Many assistant director, communications duties rely on listening skills. "property, real estate, and community association managers pay attention to residents and proprietors in order to understand and meet their needs.," so an assistant director, communications will need this skill often in their role. This resume example is just one of many ways assistant director, communications responsibilities rely on listening skills: "intercepted resident, family, and employee customer service issues and concerns and communicated to the administrator. "
Interpersonal skills. Another skill that relates to the job responsibilities of assistant directors, communications is interpersonal skills. This skill is critical to many everyday assistant director, communications duties, as "property, real estate, and community association managers interact with different types of people every day." This example from a resume shows how this skill is used: "profile of qualifications interpersonal skills: professionally represent agency at community events, recruitment fairs, and coalition meetings. "
Organizational skills. For certain assistant director, communications responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of an assistant director, communications rely on this skill, as "property, real estate, and community association managers must be able to plan, coordinate, and direct multiple contractors at the same time, often for multiple properties." For example, this snippet was taken directly from a resume about how this skill applies to what assistant directors, communications do: "developed internal and external communications strategies to advance major organizational initiatives, leading to numerous legislative and regulatory changes. "
Communication skills. Another common skill required for assistant director, communications responsibilities is "communication skills." This skill comes up in the duties of assistant directors, communications all the time, as "property, real estate, and community association managers must understand contracts and must be able to clearly explain the materials and answer questions raised by residents, board members, or service providers." An excerpt from a real assistant director, communications resume shows how this skill is central to what an assistant director, communications does: "supervised staff and managed communications including press releases and company correspondence. "
Problem-solving skills. While "problem-solving skills" is last on this skills list, don't underestimate its importance to assistant director, communications responsibilities. Much of what an assistant director, communications does relies on this skill, seeing as "property, real estate, and community association managers must be able to mediate disputes or legal issues between different groups of people, such as residents and board members." Here is a resume example of how this skill is used in the everyday duties of assistant directors, communications: "analyzed problems associated with apartment homes, which are slow to lease and offered possible solutions. "
The three companies that hire the most assistant director, communicationss are:
- Columbia University in the City of New York4 assistant directors, communications jobs
- University of Massachusetts Amherst4 assistant directors, communications jobs
- Syracuse University3 assistant directors, communications jobs
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Compare different assistant directors, communications
Assistant director, communications vs. Public relations manager
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
These skill sets are where the common ground ends though. The responsibilities of an assistant director, communications are more likely to require skills like "customer service," "property management," "professional development," and "alumni." On the other hand, a job as a public relations manager requires skills like "pr campaigns," "marketing campaigns," "digital marketing," and "fact sheets." As you can see, what employees do in each career varies considerably.
Public relations managers really shine in the technology industry with an average salary of $114,540. Comparatively, assistant directors, communications tend to make the most money in the government industry with an average salary of $65,113.The education levels that public relations managers earn slightly differ from assistant directors, communications. In particular, public relations managers are 3.0% less likely to graduate with a Master's Degree than an assistant director, communications. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Assistant director, communications vs. Community relations director
A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.
In addition to the difference in salary, there are some other key differences worth noting. For example, assistant director, communications responsibilities are more likely to require skills like "customer service," "property management," "professional development," and "alumni." Meanwhile, a community relations director has duties that require skills in areas such as "memory care," "business development," "sales process," and "senior care." These differences highlight just how different the day-to-day in each role looks.
Community relations directors may earn a higher salary than assistant directors, communications, but community relations directors earn the most pay in the manufacturing industry with an average salary of $87,495. On the other hand, assistant directors, communications receive higher pay in the government industry, where they earn an average salary of $65,113.community relations directors earn similar levels of education than assistant directors, communications in general. They're 1.1% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Assistant director, communications vs. Publications manager
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from assistant director, communications resumes include skills like "customer service," "property management," "professional development," and "alumni," whereas a publications manager is more likely to list skills in "project management," "publicity campaigns," "public health," and "subject matter experts. "
Publications managers typically earn similar educational levels compared to assistant directors, communications. Specifically, they're 0.5% less likely to graduate with a Master's Degree, and 0.9% less likely to earn a Doctoral Degree.Assistant director, communications vs. Public information officer
The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.
Types of assistant director, communications
Updated January 8, 2025
