Assistant director, marketing and sales vs sales and marketing manager

The differences between assistant directors, marketing and sales and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant director, marketing and sales, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $71,787 average annual salary of an assistant director, marketing and sales.

The top three skills for an assistant director, marketing and sales include trade shows, direct sales and market segments. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Assistant director, marketing and sales vs sales and marketing manager overview

	Assistant Director, Marketing And Sales	Sales And Marketing Manager
Yearly salary	$71,787	$81,953
Hourly rate	$34.51	$39.40
Growth rate	19%	10%
Number of jobs	99,363	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Average age	37	39
Years of experience	6	10

Assistant director, marketing and sales vs sales and marketing manager salary

Assistant directors, marketing and sales and sales and marketing managers have different pay scales, as shown below.

	Assistant Director, Marketing And Sales	Sales And Marketing Manager
Average salary	$71,787	$81,953
Salary range	Between $52,000 And $97,000	Between $43,000 And $154,000
Highest paying City	-	Yonkers, NY
Highest paying state	-	New York
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between assistant director, marketing and sales and sales and marketing manager education

There are a few differences between an assistant director, marketing and sales and a sales and marketing manager in terms of educational background:

	Assistant Director, Marketing And Sales	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Assistant director, marketing and sales vs sales and marketing manager demographics

Here are the differences between assistant directors, marketing and sales' and sales and marketing managers' demographics:

	Assistant Director, Marketing And Sales	Sales And Marketing Manager
Average age	37	39
Gender ratio	Male, 51.4% Female, 48.6%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.7% White, 67.0% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant director, marketing and sales and sales and marketing manager duties and responsibilities

Assistant director, marketing and sales example responsibilities.

Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
Generate payroll, recruit, interview and hire staff for front desk and housekeeping.
Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
Design collateral for production and distribution of promotional pieces, fan giveaways, social media and email marketing.
Coordinate the design and production of marketing tools including advertisements, promotionalitems and giveaways.
Coordinate the creation of PowerPoint presentations and relate material to support the organization's marketing efforts to external and internal customers.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Assistant director, marketing and sales vs sales and marketing manager skills

Common assistant director, marketing and sales skills

Trade Shows, 8%
Direct Sales, 6%
Market Segments, 6%
Press Releases, 6%
Market Research, 5%
Group Ticket Sales, 5%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Assistant Director, Marketing And Sales
Assistant Director, Marketing And Sales vs Sales And Marketing Manager

Updated January 8, 2025

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