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Job outlook for assistant directors, marketing and sales in the United States
Assistant director, marketing and sales job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected assistant director, marketing and sales job growth rate is 19% from 2018-2028.
About 150,300 new jobs for assistant directors, marketing and sales are projected over the next decade.
Assistant director, marketing and sales salaries have increased 5% for assistant directors, marketing and sales in the last 5 years.
There are over 6,776 assistant directors, marketing and sales currently employed in the United States.
There are 99,363 active assistant director, marketing and sales job openings in the US.
The average assistant director, marketing and sales salary is $71,787.
Are assistant director, marketing and sales jobs in demand?
Assistant director, marketing and sales job and salary trends over time
Assistant director, marketing and sales jobs over time
Assistant director, marketing and sales job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 6,776 | 0.00% |
| 2020 | 6,564 | 0.00% |
| 2019 | 6,407 | 0.00% |
| 2018 | 5,850 | 0.00% |
| 2017 | 5,334 | 0.00% |
Average assistant director, marketing and sales salary over time
Assistant director, marketing and sales salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $71,787 | $34.51 | +3.2% |
| 2024 | $69,584 | $33.45 | +1.1% |
| 2023 | $68,853 | $33.10 | --0.2% |
| 2022 | $68,973 | $33.16 | +1.1% |
| 2021 | $68,242 | $32.81 | +0.7% |
Assistant director, marketing and sales jobs by state
Most common states for assistant directors, marketing and sales
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 162 | 23% |
| 2 | New Hampshire | 1,342,795 | 288 | 21% |
| 3 | Washington | 7,405,743 | 1,402 | 19% |
| 4 | Minnesota | 5,576,606 | 1,065 | 19% |
| 5 | Wyoming | 579,315 | 111 | 19% |
| 6 | Alabama | 4,874,747 | 857 | 18% |
| 7 | Oklahoma | 3,930,864 | 691 | 18% |
| 8 | North Dakota | 755,393 | 139 | 18% |
| 9 | Louisiana | 4,684,333 | 795 | 17% |
| 10 | Mississippi | 2,984,100 | 514 | 17% |
| 11 | Colorado | 5,607,154 | 919 | 16% |
| 12 | Connecticut | 3,588,184 | 580 | 16% |
| 13 | Nebraska | 1,920,076 | 306 | 16% |
| 14 | Alaska | 739,795 | 115 | 16% |
| 15 | Virginia | 8,470,020 | 1,241 | 15% |
| 16 | Maine | 1,335,907 | 196 | 15% |
| 17 | South Dakota | 869,666 | 130 | 15% |
| 18 | North Carolina | 10,273,419 | 1,458 | 14% |
| 19 | Georgia | 10,429,379 | 1,457 | 14% |
| 20 | Maryland | 6,052,177 | 790 | 13% |
Most common cities for assistant directors, marketing and sales
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Atlanta | 1 | 0% | $69,362 |
Assistant Director, Marketing And Sales job outlook: Expert opinions
Our panel of assistant director, marketing and sales experts
University of North Georgia
Clarion University of Pennsylvania
Emsi
What hard/technical skills are most important for Assistant Directors, Marketing And Sales?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
How have salaries changed over time for Assistant Directors, Marketing And Sales?
Dr. Miguel Olivas-Luján Ph.D.: Again, there is wide variation across industries and occupations. The Bureau of Labor Statistics reported a nationwide drop (relative to the previous month) of 4 cents in average hourly earnings for workers on private payrolls, but an increase of 2 cents for private-sector production and nonsupervisory employees; little changes were observed for healthcare and information employers (https://www.bls.gov/news.release/empsit.nr0.htm). The largest gains (on a yearly basis) were reported by the Financial activities sector, and the lowest by Mining and logging (https://www.bls.gov/news.release/empsit.t19.htm). Unfortunately, the BLS does not publish regional data, but I am confident that some states have observed more gains than others.
What are the biggest trends we'll see in the Assistant Director, Marketing And Sales job market given the pandemic?
Dr. Miguel Olivas-Luján Ph.D.: As the economy "reopens" (thanks to appeased fears of contagion driven by vaccination, herd immunity, people worn out by the lockdowns, warmer weather, etc.), we should see workforce adjustments across industries and occupations. Already in March, unemployment was returning to 6% (from a high of 14.8% in April 2020, but after a low of 3.5 in February 2020; https://data.bls.gov/timeseries/LNS14000000). Barring unexpected resistance in the virus variants or other influences, the summer and fall months should give us better job market numbers, but this recovery seems to be benefitting some population segments more than others. The unemployed rate for teenagers was at 13%, followed by Blacks (9.6%), Hispanics (7.9%), Asians (6%), adult men (5.8%), and adult women (5.7%; more detail is available at https://www.bls.gov/news.release/empsit.nr0.htm).
What technical skills for an Assistant Director, Marketing And Sales stand out to employers?
Dr. Miguel Olivas-Luján Ph.D.: Of course, there is variation across industries, but the long lockdown months have highlighted the need for skills that make telecommuting and work from home more efficient and effective. The ability to use not just technologies but also work habits that allow collaboration mediated by information and communication tools has only become more valuable. With this, I mean that it is important to use Zoom, Teams, Skype, and similar technologies, but even more than that, scheduling, collaboration, creative, professional-grade, and timely delivery (in the absence of face-to-face interaction) is vital. If a higher proportion of work-from-home becomes predominant (as many commentators expect), these skills are likely to differentiate high-performers from their counterparts.
What are the biggest trends we'll see in the Assistant Director, Marketing And Sales job market given the pandemic?
Rob Sentz: Ultimately the pandemic is a blip that is accelerating some changes that were already in the market. More people and companies are opting for remote work and tech skills remain vitally important. What I think people really need to understand is that what we saw in 2020 was an accelerate to a broad set of trends that were already in place, but likely not being noted amongst many people in the labor market:
- Yes, we have experienced the loss of millions of jobs, but we have also seen the labor force participation rate decline at an even faster rate. This means that there are fewer working age adults interested in work than we have ever seen
- As huge numbers of baby boomers retire, they are going to leave millions of open positions that will be hard-to-fill
- Many sectors today (logistics, healthcare, tech, core business functions (like sales, marketing, CS, finance, HR, and operations), education, skilled trades, and public safety are desperate for talent.
- The replacement rate for workers isn't as great as the need for labor
For more: www.economicmodeling.com
And www.economicmodeling.com