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Become An Assistant Director Of Development

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Working As An Assistant Director Of Development

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $82,945

    Average Salary

What Does An Assistant Director Of Development Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become An Assistant Director Of Development

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Average Length of Employment
Top Careers Before Assistant Director Of Development
Internship 8.2%
Director 4.8%
Teacher 4.1%
Consultant 3.5%
Manager 3.0%
Top Careers After Assistant Director Of Development
Director 9.2%
Consultant 5.3%
President 3.2%
Teacher 3.2%
Internship 3.2%
Owner 2.8%

Do you work as an Assistant Director Of Development?

Assistant Director Of Development Demographics

Gender

Female

62.7%

Male

34.2%

Unknown

3.1%
Ethnicity

White

63.9%

Hispanic or Latino

12.2%

Black or African American

12.0%

Asian

8.3%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

39.0%

French

20.8%

Italian

6.5%

Hebrew

5.2%

Japanese

3.9%

Arabic

3.9%

Tagalog

2.6%

Cantonese

2.6%

Portuguese

1.3%

Croatian

1.3%

Chinese

1.3%

Turkish

1.3%

German

1.3%

Bosnian

1.3%

Greek

1.3%

Serbian

1.3%

Dari

1.3%

Mandarin

1.3%

Korean

1.3%

Xhosa

1.3%
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Assistant Director Of Development Education

Schools

New York University

10.8%

Syracuse University

6.8%

University of Pennsylvania

6.8%

Harvard University

6.1%

Michigan State University

5.4%

University of Florida

5.4%

University of Texas at Austin

5.4%

George Washington University

4.7%

Pennsylvania State University

4.7%

West Virginia University

4.7%

University of Phoenix

4.7%

Elon University

4.1%

University of Southern California

4.1%

George Mason University

4.1%

Southern Methodist University

4.1%

University of Kansas

4.1%

Indiana University Bloomington

4.1%

Ohio University -

3.4%

University of Tennessee - Knoxville

3.4%

Villanova University

3.4%
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Majors

Business

24.2%

Communication

8.8%

English

6.5%

Psychology

6.3%

Educational Leadership

5.5%

Political Science

5.3%

Marketing

5.1%

Education

4.1%

Kinesiology

3.8%

Management

3.6%

Public Relations

3.2%

Public Administration

3.0%

Human Resources Management

3.0%

Law

3.0%

Social Work

2.8%

Sociology

2.8%

Elementary Education

2.5%

Finance

2.2%

History

2.2%

Journalism

2.2%
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Degrees

Bachelors

38.7%

Masters

38.3%

Other

10.9%

Doctorate

6.7%

Certificate

3.6%

Associate

1.5%

Diploma

0.2%

License

0.1%
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Part Time
Internship
Temporary

Real Assistant Director Of Development Salaries

Job Title Company Location Start Date Salary
Assistant Director-Central Development Laboratory National Radio Astronomy Observatory Charlottesville, VA Jan 08, 2016 $167,196 -
$200,634
GHC .NET Development, Assistant Director (Mult. POS.) Ernst & Young U.S. LLP Alpharetta, GA Dec 22, 2016 $161,000
Assistant Director, Editorial Development American Chemical Society Washington, DC Apr 15, 2014 $127,102
Assistant Director, R&D Thin Film Electronics, Inc. Newark, CA Nov 19, 2012 $111,509 -
$130,000
Assistant Director New Material Development AQT Solar, Inc. Sunnyvale, CA Oct 01, 2012 $110,000
Assistant Director, Informatics Research and Development The Ohio State University Columbus, OH Apr 16, 2015 $105,000
Assistant Director of Development and Special Events The Breast Cancer Research Foundation, Inc. New York, NY Aug 24, 2016 $90,000
Assistant Director, Sharepoint Developer New York City Health and Hospitals Corporation New York, NY Jan 08, 2016 $85,000
Assistant Director, Leadership Development The Lincoln Electric Company Cleveland, OH Jul 05, 2010 $85,000
Assistant Director, Sharepoint Developer Metroplus Health Plan New York, NY Sep 14, 2016 $85,000
Assistant Director, Development New York Lawyers for The Public Interest, Inc. New York, NY Mar 09, 2014 $77,160
Assistant Director of Development: NE U.S. Operations The Halal Guys Franchise Inc. NY Nov 28, 2016 $75,000
Assistant Director for Network Development & Anglican Partn Redeemer Theological Seminary, Inc. Charlottesville, VA Jan 01, 2015 $70,000
Assistant Director of Curricular Development Trustees for Harvard University D/B/A Center for H Washington, DC Apr 01, 2012 $67,500 -
$69,185
Assistant Director of Curricular Development Trustess for Harvard University D/B/A Center for H Washington, DC Apr 01, 2012 $67,500 -
$69,185
Assistant Development Director Family Place, Inc. Dallas, TX Sep 09, 2014 $62,000
Assistant Director of Curricular Development Trustees for Harvard University D/B/A Center for Hellenic Studies Washington, DC Apr 01, 2015 $62,000 -
$97,200
Assistant Director of Career Development, School O Shepherd University Los Angeles, CA Oct 02, 2010 $60,836
Assistant Director, Graduate Career Development The University of Chicago Chicago, IL Nov 30, 2015 $60,000
Assistant Director, Data Analysis and Development Nova Southeastern University Fort Lauderdale, FL Feb 08, 2013 $52,312
Asst Director of Business Development-Asia Pacific Region Immunophotonics, Inc. Saint Louis, MO Mar 10, 2015 $50,000
Assistant Director of Player Development The Sports Club of Novi, LLC Novi, MI Oct 01, 2010 $45,000
Assistant Director of Athletic Development Endeavor Fitness LLC Howell, NJ Dec 06, 2010 $45,000
Assistant Director for Player Development-N.E.T.T The Sports Club of Novi, LLC Novi, MI Oct 01, 2010 $45,000
Assistant Director of Athletic Development Endeavor Fitness LLC Howell, NJ Dec 13, 2010 $45,000
Assistant Director, Student Development Services University of Illinois at Chicago Chicago, IL Aug 16, 2010 $43,860

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Top Skills for An Assistant Director Of Development

  1. Donor Database
  2. Alumni
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Managed donor database to optimize outreach and provide the most up-to-date information for effective correspondence.
  • Managed the production of development and alumni material publications for the district/foundation.
  • Initiated and generated proposals for special events with prospective and existing accounts.
  • Provide names of major gift prospects to be considered for membership on the Board of Trustees and Alumnae Council.
  • Promoted interest and participation for public, private, and individual financial support of the University.

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Top 10 Best States for Assistant Directors Of Development

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. Colorado
  6. New Jersey
  7. North Carolina
  8. Massachusetts
  9. California
  10. Pennsylvania
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