Post job

What is an assistant manager, sales and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Bill Thorne
introduction image

An assistant sales manager is the right-hand person of the sales manager. He/She or she helps out in the supervision of the sales team, in the development and implementation of marketing strategies, and in making sure sales quotas are met.

Outstanding communication skills, leadership qualities, and a devotion to customer service are what makes a great sales professional, whether in a manager or assistant manager position. Motivating staff, monitoring sales performance, creating and maintaining excellent relationships with customers is what assistant sales managers are there for. They see to it that products are always in stock, and they regularly attend sales meetings and training sessions.

Being a sales manager is not easy. There are many possible pitfalls along the way that you can identify, working as an assistant to the manager, and make the right decisions early on to avoid mistakes. This position is not only a great opportunity to get valuable experience but also pays $46,844, on average, per year, which is not a bad deal at all.

What general advice would you give to an assistant manager, sales?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreAssistant Manager, SalesUS Average
Salary
2.8

Avg. Salary $35,569

Avg. Salary $59,228

Stability level
9.4

Growth rate 5%

Growth rate 0.3%

Diversity
8.4
Race

American Indian and Alaska Native 0.65%

Asian 6.91%

Black or African American 8.39%

Hispanic or Latino 17.71%

Unknown 4.64%

White 61.69%

Gender

female 45.34%

male 54.66%

Age - 42
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42
Stress level
9.4

Stress level is very high

7.1 - high

Complexity level
5.2

Complexity level is intermediate

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Assistant manager, sales career paths

Key steps to become an assistant manager, sales

  1. Explore assistant manager, sales education requirements

    Most common assistant manager, sales degrees

    Bachelor's

    52.5 %

    Associate

    19.0 %

    High School Diploma

    17.2 %
  2. Start to develop specific assistant manager, sales skills

    SkillsPercentages
    Retail Sales27.83%
    Customer Service13.41%
    Excellent Interpersonal6.18%
    Sales Floor5.49%
    Customer Inquiries5.27%
  3. Complete relevant assistant manager, sales training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New assistant managers, sales learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant manager, sales based on U.S. Bureau of Labor Statistics data and data from real assistant manager, sales resumes.
  4. Gain additional assistant manager, sales certifications

    Assistant manager, sales certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific assistant manager, sales certification, having one may help you stand out relative to other applicants.

    The most common certifications for assistant managers, sales include Medical Assistant and Certified Nurse Assistant (CNA).

    More About Certifications
  5. Research assistant manager, sales duties and responsibilities

    • Manage employees make sure the store run smoothly and efficiently.
    • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
    • Conduct inventory management, talent acquisition, develop sales reports, and generate payroll and staffing schedules.
    • Perform payroll audits, weekly scheduling and execute responsive actions to customer complaints.
  6. Prepare your assistant manager, sales resume

    When your background is strong enough, you can start writing your assistant manager, sales resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an assistant manager, sales resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable assistant manager, sales resume templates

    Build a professional assistant manager, sales resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your assistant manager, sales resume.
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
    Assistant Manager, Sales Resume
  7. Apply for assistant manager, sales jobs

    Now it's time to start searching for an assistant manager, sales job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first assistant manager, sales job

Zippi

Are you an assistant manager, sales?

Share your story for a free salary report.

Average assistant manager, sales salary

The average assistant manager, sales salary in the United States is $35,569 per year or $17 per hour. Assistant manager, sales salaries range between $30,000 and $41,000 per year.

Average assistant manager, sales salary
$35,569 Yearly
$17.10 hourly

What am I worth?

salary-calculator

How do assistant managers, sales rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Assistant manager, sales reviews

profile
A zippia user wrote a review on Jul 2020
Pros

Ability to resolve issues, timely delivery on goals and mantainance of inter personal relationship and organizing.

Cons

Insurbordination, failure to deliver on tasks and targets.


profile
A zippia user wrote a review on Jun 2020
Cons

The employees with all no calls and no shows!!!!! Poor upper management not taking up for the staff. Also the rude individual’s that comes in gripping about everything


profile
A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


Working as an assistant manager, sales? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.