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Become An Assistant Manager, Sales

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Working As An Assistant Manager, Sales

  • Performing for or Working Directly with the Public
  • Getting Information
  • Organizing, Planning, and Prioritizing Work
  • Communicating with Supervisors, Peers, or Subordinates
  • Resolving Conflicts and Negotiating with Others
  • Deal with People

  • Unpleasant/Angry People

  • $38,310

    Average Salary

What Does An Assistant Manager, Sales Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become An Assistant Manager, Sales

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Assistant Manager, Sales jobs

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Assistant Manager, Sales Demographics

Gender

  • Male

    50.4%
  • Female

    47.6%
  • Unknown

    2.0%

Ethnicity

  • White

    76.0%
  • Hispanic or Latino

    12.8%
  • Asian

    8.6%
  • Unknown

    2.0%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    55.4%
  • French

    8.0%
  • Portuguese

    5.1%
  • Japanese

    5.1%
  • Chinese

    4.0%
  • Korean

    3.6%
  • Italian

    3.6%
  • Mandarin

    2.2%
  • Russian

    1.8%
  • German

    1.8%
  • Arabic

    1.8%
  • Vietnamese

    1.4%
  • Hindi

    1.1%
  • Urdu

    1.1%
  • Cantonese

    1.1%
  • Dutch

    0.7%
  • Ukrainian

    0.7%
  • Carrier

    0.7%
  • Swedish

    0.4%
  • Hmong

    0.4%
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Assistant Manager, Sales

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Assistant Manager, Sales Education

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Real Assistant Manager, Sales Salaries

Job Title Company Location Start Date Salary
Assistant Manager-Sales Sasken Network Solutions Inc. Santa Clara, CA May 29, 2012 $70,400
Asst. Manager-Software Solutions Sales Netsol Technologies, Inc. Calabasas, CA Nov 14, 2016 $69,368
Assistant Manager of The Sales and Purchasing Team F.T. Precision Inc. Fredericktown, OH Nov 16, 2009 $65,000 -
$105,000
Assistant Manager, Sales Department Poseidon Seafood Incorporated Los Angeles, CA Sep 05, 2014 $60,237

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Top Skills for An Assistant Manager, Sales

CustomerServiceSkillsNewMerchandiseSalesFloorPayrollLossPreventionInventoryControlEnsureCustomerSatisfactionBankDepositsSalesAssociatesDailyOperationsSafetySuperviseStoreOperationsCustomerComplaintsProductKnowledgeSalesRepresentativesCustomerRelationsMonthlySalesGoalsSalesStaffInventoryManagement

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Top Assistant Manager, Sales Skills

  1. Customer Service Skills
  2. New Merchandise
  3. Sales Floor
You can check out examples of real life uses of top skills on resumes here:
  • Modeled exceptional customer service skills and appropriate diagnostic sales techniques.
  • Followed customers on purchases and suggested them new merchandise and informed of upcoming events.
  • Reorganized the sales floor to meet company demands Wrote order supply requests to replenish merchandise.
  • Used Quick Books for payroll and also used Microsoft Office products for other company functions.
  • Implemented loss prevention tactics successfully.

Top Assistant Manager, Sales Employers

Assistant Manager, Sales Videos

A Day in the Life - HR Manager

How to Be a Great Manager!

Why Sales Managers Hire The Wrong People Over and Over Again -- B2B Sales Training #77

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