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What does an assistant manager, sales do?

Updated January 8, 2025
7 min read
Quoted expert
Bill Thorne
What does an assistant manager, sales do

An assistant sales manager assists the sales manager in supervising the daily store operations. It is their responsibility to develop strategies to improve the store's profit, effectively resolve client's issues, and manage the recruitment of sales staff. They need to train and guide the sales staff to learn sales strategies to enhance their sales performance. Assistant sales managers must have strong management and leadership skills so they can do the duties of the sales managers in case of their absence. Candidates applying for the job should have excellent customer service skills and relevant experience in sales.

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Assistant manager, sales responsibilities

Here are examples of responsibilities from real assistant manager, sales resumes:

  • Manage employees make sure the store run smoothly and efficiently.
  • Partner in managing operations of multiple retail outlets, including hiring, performance management, scheduling, and merchandising management.
  • Conduct inventory management, talent acquisition, develop sales reports, and generate payroll and staffing schedules.
  • Perform payroll audits, weekly scheduling and execute responsive actions to customer complaints.
  • Coordinate with sales team to introduce new products, retail policies and procedures, sales goals and POS systems.
  • Maintain company standards for cleanliness and organization.
  • Maintain store cleanliness and organization and process administrative tasks as needed.
  • Work with salesperson to effectively assist customer in selection of products.
  • Develop weekly report that identify detailed performances by POS which help top management approve necessary implementation to maintain strong sales levels.
  • Describe product to customers and accurately explain details about DirecTV services.

Assistant manager, sales skills and personality traits

We calculated that 28% of Assistant Managers, Sales are proficient in Retail Sales, Customer Service, and Excellent Interpersonal. They’re also known for soft skills such as Interpersonal skills, Math skills, and Persistence.

We break down the percentage of Assistant Managers, Sales that have these skills listed on their resume here:

  • Retail Sales, 28%

    Reviewed store's sales reports, and effectively communicated projections and expectations to retail sales representatives.

  • Customer Service, 13%

    Develop and maintain relationships with commercial customers; professionally handle customer complaints and strive for continuous customer service improvements.

  • Excellent Interpersonal, 6%

    Backed by excellent interpersonal skills and a commitment to customer service.

  • Sales Floor, 5%

    Provided excellent customer service skills through business-to-business and business-to-consumer sales, phone sales and sales floor interaction.

  • Customer Inquiries, 5%

    Responded to customer inquiries regarding product, price, availability and delivery.

  • Sales Training, 5%

    Developed and conducted comprehensive sales training courses in addition to creating and executing innovative sales promotions.

Common skills that an assistant manager, sales uses to do their job include "retail sales," "customer service," and "excellent interpersonal." You can find details on the most important assistant manager, sales responsibilities below.

Customer-service skills. Another crucial skill for an assistant manager, sales to carry out their responsibilities is "customer-service skills." A big part of what assistant managers, sales relies on this skill, since "when helping to make a sale, sales managers must listen and respond to the customer’s needs." How this skill relates to assistant manager, sales duties can be seen in an example from an assistant manager, sales resume snippet: "help run a team of 12 representatives and help them with customers, sales techniques, policies, and computer systems. "

Analytical skills. Lastly, "analytical skills" is an important element of what an assistant manager, sales does. Assistant manager, sales responsibilities require this skill because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This resume example highlights how assistant manager, sales duties rely on this skill: "analyzed reports communicated with and motivated sales reps to maximize business opportunities and improve store profit. "

See the full list of assistant manager, sales skills

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Compare different assistant managers, sales

Assistant manager, sales vs. Manager's assistant/administrative assistant

A manager's assistant, or administrative assistant, is responsible for providing support to the management by performing administrative and clerical tasks as needed. Some of the administrative assistant's duties include receiving and responding to customer's inquiries and concerns through e-mail, phone calls, and personal visits, scheduling meetings or important events, generating operations reports, keeping records of the company's expenses, and monitoring office supplies. An administrative assistant must have exceptional work ethics and time-management skills, as well as the ability to multi-task to perform multiple tasks under minimal supervision.

If we compare the average assistant manager, sales annual salary with that of a manager's assistant/administrative assistant, we find that managers's assistant/administrative assistant typically earn a $8,621 higher salary than assistant managers, sales make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both assistant manager, sales and manager's assistant/administrative assistant positions are skilled in customer service, sales floor, and customer inquiries.

These skill sets are where the common ground ends though. The responsibilities of an assistant manager, sales are more likely to require skills like "retail sales," "excellent interpersonal," "sales training," and "store sales." On the other hand, a job as a manager's assistant/administrative assistant requires skills like "financial reports," "purchase orders," "telephone calls," and "travel arrangements." As you can see, what employees do in each career varies considerably.

Managers's assistant/administrative assistant really shine in the manufacturing industry with an average salary of $45,900. Comparatively, assistant managers, sales tend to make the most money in the manufacturing industry with an average salary of $36,707.On average, managers's assistant/administrative assistant reach similar levels of education than assistant managers, sales. Managers's assistant/administrative assistant are 0.4% more likely to earn a Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.

Assistant manager, sales vs. Co-manager

A co-manager's role is to supervise business operations and perform administrative tasks as support to a manager. One of the primary functions of a co-manager is to delegate tasks of team members and arrange schedules. They also evaluate progress, produce the necessary documentation, maintain a record of data, identify issues and opportunities, and assist in coordinating with other employees. A co-manager may also have the task of hiring and training new workforce members, enforcing policies and regulations at all times.

A career as a co-manager brings a higher average salary when compared to the average annual salary of an assistant manager, sales. In fact, co-managers salary is $29,393 higher than the salary of assistant managers, sales per year.A few skills overlap for assistant managers, sales and co-managers. Resumes from both professions show that the duties of each career rely on skills like "customer service," "excellent interpersonal," and "sales floor. "

In addition to the difference in salary, there are some other key differences worth noting. For example, assistant manager, sales responsibilities are more likely to require skills like "retail sales," "sales training," "strong analytical," and "sales process." Meanwhile, a co-manager has duties that require skills in areas such as "food safety," "perform routine maintenance," "basic math," and "cleanliness." These differences highlight just how different the day-to-day in each role looks.

Co-managers may earn a higher salary than assistant managers, sales, but co-managers earn the most pay in the retail industry with an average salary of $64,497. On the other hand, assistant managers, sales receive higher pay in the manufacturing industry, where they earn an average salary of $36,707.In general, co-managers achieve similar levels of education than assistant managers, sales. They're 0.9% less likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for assistant manager, saleses in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Assistant manager, sales vs. Sales lead manager

A sales team manager is responsible for monitoring the sales performance and goals of an organization by strategizing on efficient techniques to sell goods and services to customers. Sales team managers identify business opportunities by analyzing the current market trends that would increase the company's revenues and profitability. They also provide training for the sales team members to maximize their efficiency and increase productivity. A sales team manager must have excellent communication and leadership skills, especially in developing sales plans to achieve sales targets.

On average scale, sales lead managers bring in higher salaries than assistant managers, sales. In fact, they earn a $17,715 higher salary per year.By looking over several assistant managers, sales and sales lead managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer service," "sales floor," and "customer inquiries." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from assistant manager, sales resumes include skills like "retail sales," "excellent interpersonal," "strong analytical," and "sales process," whereas a sales lead manager is more likely to list skills in "merchandise flow," "credit card," "visual standards," and "stock room. "

Most sales lead managers achieve a similar degree level compared to assistant managers, sales. For example, they're 1.0% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Assistant manager, sales vs. Sales team manager

Sales team managers tend to earn a higher pay than assistant managers, sales by an average of $30,287 per year.While both assistant managers, sales and sales team managers complete day-to-day tasks using similar skills like sales floor, customer inquiries, and sales training, the two careers vary in some skills.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "retail sales," "customer service," "excellent interpersonal," and "store sales" are skills that commonly show up on assistant manager, sales resumes. On the other hand, sales team managers use skills like grass, customer care, customer traffic, and sales events on their resumes.The average resume of sales team managers showed that they earn similar levels of education compared to assistant managers, sales. So much so that theyacirc;euro;trade;re 0.4% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.1%.

Types of assistant manager, sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.