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Become An Assistant Marketing Coordinator

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Working As An Assistant Marketing Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $52,757

    Average Salary

What Does An Assistant Marketing Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Assistant Marketing Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Length of Employment
Top Careers Before Assistant Marketing Coordinator
Internship 14.9%
Server 4.0%
Volunteer 2.9%
Cashier 2.9%
Top Careers After Assistant Marketing Coordinator
Server 4.5%
Internship 4.0%
Manager 4.0%
Assistant 2.8%

Do you work as an Assistant Marketing Coordinator?

Assistant Marketing Coordinator Demographics

Gender

Female

64.5%

Male

34.5%

Unknown

1.0%
Ethnicity

White

57.5%

Hispanic or Latino

16.9%

Black or African American

11.4%

Asian

10.3%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

35.5%

French

19.4%

Arabic

9.7%

Japanese

6.5%

Russian

6.5%

Portuguese

3.2%

German

3.2%

Hebrew

3.2%

Amharic

3.2%

Hindi

3.2%

Korean

3.2%

Italian

3.2%
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Assistant Marketing Coordinator Education

Schools

Kansas State University

7.5%

University of Alabama

5.7%

Illinois State University

5.7%

University of South Florida

5.7%

Temple University

5.7%

East Carolina University

5.7%

New York University

5.7%

Bellevue University

5.7%

University of Arizona

5.7%

Dartmouth College

5.7%

Florida Atlantic University

5.7%

Southern New Hampshire University

5.7%

University of St. Thomas (Texas)

3.8%

University of Houston

3.8%

Georgetown University

3.8%

University of Washington

3.8%

University of Kentucky

3.8%

Southern Methodist University

3.8%

University of Central Oklahoma

3.8%

Duquesne University

3.8%
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Majors

Business

23.4%

Marketing

21.8%

Communication

12.7%

Public Relations

5.6%

Management

3.6%

English

3.6%

Advertising

3.6%

Writing

2.8%

Kinesiology

2.4%

Graphic Design

2.4%

Journalism

2.4%

Nursing

2.0%

Project Management

2.0%

Small Business Management

2.0%

Specialized Sales And Merchandising

2.0%

Political Science

2.0%

Fine Arts

1.6%

Education

1.6%

Journalism And Mass Communications

1.6%

Cosmetology

1.2%
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Degrees

Bachelors

56.8%

Masters

15.9%

Other

13.6%

Associate

5.3%

Certificate

5.0%

License

1.4%

Diploma

1.1%

Doctorate

0.8%
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Assistant Marketing Coordinator Videos

A Day In The Life: Marketing Manager

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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Top Skills for An Assistant Marketing Coordinator

  1. Company Website
  2. Email
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Assisted with writing, creative, editing and proofing material for the company website and for presentations.
  • Created and updated email newsletters, event advertisements, and competition materials.
  • Designed and coordinated seasonal sales promotions * Evaluated implemented marketing promotional tactics * Retailed/merchandised store's products and coordinated customer service activities
  • Managed promotional materials by coordinating requirements, inventorying stock and placing orders.
  • Maintained and moderated Facebook and LinkedIn pages as well as the society s three websites.

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Assistant Marketing Coordinator Videos

A Day In The Life: Marketing Manager

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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