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What is an assistant marketing director and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Tobias Sellier,
Richard Tate
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An assistant marketing director reports directly to the marketing director in the company. The job description of the assistant marketing director involves carrying out tasks such as digital promotions, market surveys, and product development.

You may also be tasked with duties such as accounting and budgeting. An assistant marketing director is responsible for developing plans and setting targets to ensure the sales team achieves company sales objectives within a specific market. You'll coordinate the creation and distribution of marketing and advertising promotions. Also, you'll oversee and conducts a market survey, research customer demographics, and activities of competitors.

The qualities necessary for an assistant marketing director include communication skills, teamwork skills, and organizational skills. You must have a bachelor's degree in marketing, business studies, finance, and other business-related disciplines. As an assistant marketing director, you must know the company's targets and use this in designing product marketing operations and strategies.

What general advice would you give to an assistant marketing director?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreAssistant Marketing DirectorUS Average
Salary
4.3

Avg. Salary $55,415

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 60.35%

male 39.65%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Assistant marketing director career paths

Key steps to become an assistant marketing director

  1. Explore assistant marketing director education requirements

    Most common assistant marketing director degrees

    Bachelor's

    73.8 %

    Master's

    10.2 %

    Associate

    9.8 %
  2. Start to develop specific assistant marketing director skills

    SkillsPercentages
    Digital Marketing11.86%
    Marketing Campaigns7.53%
    Graphic Design5.74%
    Facebook5.08%
    Press Releases5.05%
  3. Complete relevant assistant marketing director training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New assistant marketing directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an assistant marketing director based on U.S. Bureau of Labor Statistics data and data from real assistant marketing director resumes.
  4. Research assistant marketing director duties and responsibilities

    • Manage website development/content and SEM strategies for corporate and divisional sites.
    • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
    • Direct the advertising, marketing and promotional efforts of a major FM station.
    • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  5. Get assistant marketing director experience

    Generally, it takes 8-10 years to become an assistant marketing director. The most common roles before becoming an assistant marketing director include internship, marketing manager team lead and marketing internship.
  6. Prepare your assistant marketing director resume

    When your background is strong enough, you can start writing your assistant marketing director resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an assistant marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable assistant marketing director resume templates

    Build a professional assistant marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your assistant marketing director resume.
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
    Assistant Marketing Director Resume
  7. Apply for assistant marketing director jobs

    Now it's time to start searching for an assistant marketing director job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first assistant marketing director job

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Average assistant marketing director salary

The average assistant marketing director salary in the United States is $55,415 per year or $27 per hour. Assistant marketing director salaries range between $35,000 and $86,000 per year.

Average assistant marketing director salary
$55,415 Yearly
$26.64 hourly

What am I worth?

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How do assistant marketing directors rate their job?

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Assistant marketing director reviews

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A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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