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Become An Assistant Marketing Director

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Working As An Assistant Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $60,000

    Average Salary

What Does An Assistant Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Assistant Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Assistant Marketing Director Career Paths

Assistant Marketing Director
Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
7 Yearsyrs
Director
Director Of Sales
10 Yearsyrs
Executive Director
Executive Vice President
11 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Vice President
Sales Vice President
12 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Communications Director
Development Director
9 Yearsyrs
Communications Director
6 Yearsyrs
Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Director, Marketing & Promotions
Senior Director Of Marketing
12 Yearsyrs
Program Director
Business Development Director
11 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Promotions Director
Account Director
9 Yearsyrs
Director Of Marketing & Development
Chief Marketing Officer
10 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Public Relations Director
Director, Corporate Communications
10 Yearsyrs
Regional Marketing Director
Regional Vice President
11 Yearsyrs
Regional Marketing Director
7 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Service Director
Division Director
9 Yearsyrs
Director Of Marketing And Public Relations
Marketing Operations Director
8 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Senior Director Of Marketing
Vice President & General Manager
12 Yearsyrs
Administrative Director
Finance Vice President
10 Yearsyrs
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Do you work as an Assistant Marketing Director?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Assistant Marketing Director
Internship 8.5%
Manager 3.7%
Cashier 3.4%
Server 2.8%
Volunteer 2.7%
Top Careers After Assistant Marketing Director
Manager 5.0%
Internship 3.8%
Owner 3.7%
Consultant 3.6%
Director 3.0%

Do you work as an Assistant Marketing Director?

Average Yearly Salary
$60,000
View Detailed Salary Report
$37,000
Min 10%
$60,000
Median 50%
$60,000
Median 50%
$60,000
Median 50%
$60,000
Median 50%
$60,000
Median 50%
$60,000
Median 50%
$60,000
Median 50%
$99,000
Max 90%
Best Paying Company
Moody's
Highest Paying City
Oakland, CA
Highest Paying State
Alaska
Avg Experience Level
2.3 years
How much does an Assistant Marketing Director make at top companies?
The national average salary for an Assistant Marketing Director in the United States is $60,935 per year or $29 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $99,000.

Real Assistant Marketing Director Salaries

Job Title Company Location Start Date Salary
Assistant Director, Marketing Strategist Moody's Analytics, Inc. New York, NY Jun 21, 2010 $130,000
Assistant Director-Marketing Strategist Moody's Analytics, Inc. New York, NY May 15, 2012 $119,000
Asst Marketing Director, Europe/Us Airsea Packing Group Inc. Islandia, NY Nov 01, 2010 $91,000
Asst. Marketing Director, Europe/Us Airsea Packing Group Inc. Islandia, NY Oct 22, 2015 $90,000
Assistant Director of Marketing & Research 275 Pleasant Avenue Corporation Windham, NY Sep 28, 2009 $90,000
Assistant Director of Marketing & Research 275 Pleasant Avenue Corporation New York, NY Oct 01, 2009 $89,929
Assistant Director of Marketing & Research 275 Pleasant Avenue Corporation Windham, NY Oct 01, 2009 $89,627
Asst. Director of Marketing/Director of Intl. Comm ROBI, Ltd. New York, NY Oct 01, 2011 $55,000
Assistant Director of Marketing University of Central Florida Orlando, FL Aug 21, 2010 $52,480
Assistant Marketing Director California Wine Cellars Inc. NY Sep 26, 2014 $45,914
Assistant Director of Marketing Southern Methodist University Dallas, TX May 01, 2015 $43,229
Assistant Director of Marketing Southern Methodist University Dallas, TX Nov 14, 2014 $43,229
Assistant Director of Marketing Southern Methodist University Dallas, TX Nov 01, 2011 $42,345
Assistant Director of Marketing Southern Methodist University Dallas, TX Nov 14, 2011 $42,345
Assistant DIR of Internatl Student Recruitment & Marketing King's College Wilkes-Barre, PA May 16, 2016 $40,000

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Top Skills for An Assistant Marketing Director

  1. Company Website
  2. Special Events
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned company presentation to align with new branding initiative and assisted in the redesign of company website.
  • Designed and implemented base-wide special events and entertainment for military members and families.
  • Developed substantial and profitable repetitive business while delivering high quality customer service.
  • Develop key marketing strategies for the distribution of all marketing and promotional materials for Recommend Magazine.
  • Developed community/media relations by writing targeted press releases, newsletters & promotional copy.

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Top 10 Best States for Assistant Marketing Directors

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Delaware
  6. California
  7. Virginia
  8. District of Columbia
  9. Washington
  10. Pennsylvania
  • (1,504 jobs)
  • (556 jobs)
  • (411 jobs)
  • (75 jobs)
  • (59 jobs)
  • (2,961 jobs)
  • (497 jobs)
  • (171 jobs)
  • (510 jobs)
  • (603 jobs)

Assistant Marketing Director Demographics

Gender

Female

55.6%

Male

35.9%

Unknown

8.5%
Ethnicity

White

61.6%

Hispanic or Latino

15.6%

Black or African American

12.2%

Asian

7.2%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

44.7%

French

15.6%

Mandarin

5.7%

Japanese

5.0%

German

4.3%

Italian

3.5%

Cantonese

2.8%

Russian

2.1%

Filipino

2.1%

Greek

2.1%

Chinese

2.1%

Cebuano

1.4%

Hebrew

1.4%

Tagalog

1.4%

Polish

1.4%

Arabic

1.4%

Swedish

0.7%

Swahili

0.7%

Luganda

0.7%

Hindi

0.7%
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Assistant Marketing Director Education

Schools

University of Phoenix

12.0%

University of Florida

10.4%

University of Central Florida

6.0%

New York University

5.2%

Arizona State University

5.2%

Florida State University

5.2%

Temple University

4.8%

University of Washington

4.4%

Pennsylvania State University

4.4%

University of Alabama

4.0%

Michigan State University

4.0%

University of Nevada - Las Vegas

4.0%

Georgia State University

4.0%

University of Southern California

4.0%

Florida International University

4.0%

Ohio University -

3.6%

University of North Texas

3.6%

George Washington University

3.6%

West Virginia University

3.6%

Southern Methodist University

3.6%
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Majors

Business

25.5%

Marketing

18.2%

Communication

10.7%

Public Relations

5.1%

Kinesiology

4.6%

Management

4.3%

Psychology

4.1%

English

3.8%

Journalism

3.3%

Graphic Design

3.1%

Finance

2.2%

Advertising

2.0%

Accounting

1.9%

Political Science

1.8%

Liberal Arts

1.8%

Education

1.7%

Sociology

1.6%

General Studies

1.4%

Human Resources Management

1.4%

Hospitality Management

1.3%
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Degrees

Bachelors

52.9%

Masters

20.9%

Other

15.7%

Associate

5.7%

Certificate

2.7%

Doctorate

1.2%

License

0.5%

Diploma

0.4%
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