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Assistant marketing director vs marketing assistant

The differences between assistant marketing directors and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing director, becoming a marketing assistant takes usually requires 4-6 years. Additionally, an assistant marketing director has an average salary of $55,415, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Assistant marketing director vs marketing assistant overview

Assistant Marketing DirectorMarketing Assistant
Yearly salary$55,415$39,442
Hourly rate$26.64$18.96
Growth rate10%19%
Number of jobs94,44777,611
Job satisfaction-3
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Average age3937
Years of experience106

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Assistant marketing director vs marketing assistant salary

Assistant marketing directors and marketing assistants have different pay scales, as shown below.

Assistant Marketing DirectorMarketing Assistant
Average salary$55,415$39,442
Salary rangeBetween $35,000 And $86,000Between $28,000 And $55,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateCaliforniaNew Jersey
Best paying companyMoody'sGoogle
Best paying industry-Finance

Differences between assistant marketing director and marketing assistant education

There are a few differences between an assistant marketing director and a marketing assistant in terms of educational background:

Assistant Marketing DirectorMarketing Assistant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Assistant marketing director vs marketing assistant demographics

Here are the differences between assistant marketing directors' and marketing assistants' demographics:

Assistant Marketing DirectorMarketing Assistant
Average age3937
Gender ratioMale, 39.7% Female, 60.3%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between assistant marketing director and marketing assistant duties and responsibilities

Assistant marketing director example responsibilities.

  • Manage website development/content and SEM strategies for corporate and divisional sites.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Direct the advertising, marketing and promotional efforts of a major FM station.
  • Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
  • Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
  • Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Assistant marketing director vs marketing assistant skills

Common assistant marketing director skills
  • Digital Marketing, 12%
  • Marketing Campaigns, 8%
  • Graphic Design, 6%
  • Facebook, 5%
  • Press Releases, 5%
  • Google Analytics, 5%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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