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The differences between assistant marketing directors and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing director, becoming a marketing assistant takes usually requires 4-6 years. Additionally, an assistant marketing director has an average salary of $55,415, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Assistant Marketing Director | Marketing Assistant | |
| Yearly salary | $55,415 | $39,442 |
| Hourly rate | $26.64 | $18.96 |
| Growth rate | 10% | 19% |
| Number of jobs | 94,447 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Assistant marketing directors and marketing assistants have different pay scales, as shown below.
| Assistant Marketing Director | Marketing Assistant | |
| Average salary | $55,415 | $39,442 |
| Salary range | Between $35,000 And $86,000 | Between $28,000 And $55,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | Moody's | |
| Best paying industry | - | Finance |
There are a few differences between an assistant marketing director and a marketing assistant in terms of educational background:
| Assistant Marketing Director | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing directors' and marketing assistants' demographics:
| Assistant Marketing Director | Marketing Assistant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 39.7% Female, 60.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |