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The differences between assistant marketing directors and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and a marketing executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Assistant Marketing Director | Marketing Executive | |
| Yearly salary | $55,415 | $73,499 |
| Hourly rate | $26.64 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 94,447 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Assistant marketing directors and marketing executives have different pay scales, as shown below.
| Assistant Marketing Director | Marketing Executive | |
| Average salary | $55,415 | $73,499 |
| Salary range | Between $35,000 And $86,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Moody's | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between an assistant marketing director and a marketing executive in terms of educational background:
| Assistant Marketing Director | Marketing Executive | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing directors' and marketing executives' demographics:
| Assistant Marketing Director | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.7% Female, 60.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |