Assistant marketing director vs marketing lead

The differences between assistant marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Assistant marketing director vs marketing lead overview

	Assistant Marketing Director	Marketing Lead
Yearly salary	$55,415	$104,664
Hourly rate	$26.64	$50.32
Growth rate	10%	10%
Number of jobs	94,447	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Assistant marketing director vs marketing lead salary

Assistant marketing directors and marketing leads have different pay scales, as shown below.

	Assistant Marketing Director	Marketing Lead
Average salary	$55,415	$104,664
Salary range	Between $35,000 And $86,000	Between $74,000 And $146,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Moody's	Meta
Best paying industry	-	Technology

Differences between assistant marketing director and marketing lead education

There are a few differences between an assistant marketing director and a marketing lead in terms of educational background:

	Assistant Marketing Director	Marketing Lead
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Assistant marketing director vs marketing lead demographics

Here are the differences between assistant marketing directors' and marketing leads' demographics:

	Assistant Marketing Director	Marketing Lead
Average age	39	39
Gender ratio	Male, 39.7% Female, 60.3%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant marketing director and marketing lead duties and responsibilities

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Assistant marketing director vs marketing lead skills

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

Assistant Marketing Director vs. similar jobs

Assistant Marketing Director related careers

Assistant Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Assistant Marketing Director
Assistant Marketing Director vs Marketing Lead

Updated January 8, 2025

Browse executive management jobs