Assistant marketing director vs marketing manager

The differences between assistant marketing directors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Assistant marketing director vs marketing manager overview

	Assistant Marketing Director	Marketing Manager
Yearly salary	$55,415	$104,550
Hourly rate	$26.64	$50.26
Growth rate	10%	10%
Number of jobs	94,447	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Assistant marketing director vs marketing manager salary

Assistant marketing directors and marketing managers have different pay scales, as shown below.

	Assistant Marketing Director	Marketing Manager
Average salary	$55,415	$104,550
Salary range	Between $35,000 And $86,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	California	California
Best paying company	Moody's	Meta
Best paying industry	-	Technology

Differences between assistant marketing director and marketing manager education

There are a few differences between an assistant marketing director and a marketing manager in terms of educational background:

	Assistant Marketing Director	Marketing Manager
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Assistant marketing director vs marketing manager demographics

Here are the differences between assistant marketing directors' and marketing managers' demographics:

	Assistant Marketing Director	Marketing Manager
Average age	39	39
Gender ratio	Male, 39.7% Female, 60.3%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant marketing director and marketing manager duties and responsibilities

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Assistant marketing director vs marketing manager skills

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Assistant Marketing Director
Assistant Marketing Director vs Marketing Manager

Updated January 8, 2025

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