Assistant marketing director vs marketing strategist

The differences between assistant marketing directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Assistant marketing director vs marketing strategist overview

	Assistant Marketing Director	Marketing Strategist
Yearly salary	$55,415	$80,033
Hourly rate	$26.64	$38.48
Growth rate	10%	10%
Number of jobs	94,447	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Assistant marketing director vs marketing strategist salary

Assistant marketing directors and marketing strategists have different pay scales, as shown below.

	Assistant Marketing Director	Marketing Strategist
Average salary	$55,415	$80,033
Salary range	Between $35,000 And $86,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	Moody's	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between assistant marketing director and marketing strategist education

There are a few differences between an assistant marketing director and a marketing strategist in terms of educational background:

	Assistant Marketing Director	Marketing Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Assistant marketing director vs marketing strategist demographics

Here are the differences between assistant marketing directors' and marketing strategists' demographics:

	Assistant Marketing Director	Marketing Strategist
Average age	39	39
Gender ratio	Male, 39.7% Female, 60.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant marketing director and marketing strategist duties and responsibilities

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Assistant marketing director vs marketing strategist skills

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

Assistant Marketing Director vs. similar jobs

Assistant Marketing Director related careers

Assistant Marketing Director related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Assistant Marketing Director
Assistant Marketing Director vs Marketing Strategist

Updated January 8, 2025

Browse executive management jobs