Assistant marketing director vs senior director of marketing

The differences between assistant marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an assistant marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for an assistant marketing director include digital marketing, marketing campaigns and graphic design. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Assistant marketing director vs senior director of marketing overview

	Assistant Marketing Director	Senior Director Of Marketing
Yearly salary	$55,415	$159,916
Hourly rate	$26.64	$76.88
Growth rate	10%	10%
Number of jobs	94,447	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Assistant marketing director vs senior director of marketing salary

Assistant marketing directors and senior directors of marketing have different pay scales, as shown below.

	Assistant Marketing Director	Senior Director Of Marketing
Average salary	$55,415	$159,916
Salary range	Between $35,000 And $86,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Moody's	Washington Prime Group
Best paying industry	-	Media

Differences between assistant marketing director and senior director of marketing education

There are a few differences between an assistant marketing director and a senior director of marketing in terms of educational background:

	Assistant Marketing Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Assistant marketing director vs senior director of marketing demographics

Here are the differences between assistant marketing directors' and senior directors of marketing' demographics:

	Assistant Marketing Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 39.7% Female, 60.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between assistant marketing director and senior director of marketing duties and responsibilities

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Assistant marketing director vs senior director of marketing skills

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Assistant Marketing Director
Assistant Marketing Director vs Senior Director Of Marketing

Updated January 8, 2025

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